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Marie Biscuit ppt

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Research Information about MARIE BISCUIT.

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Marie Biscuit ppt

  1. 1. Subject- Research methods in business Topic-Marie biscuit
  2. 2. Index • What is Marie biscuit ? • Manufacturers • Manufacturers in India • Live research • Conclusion (Future aspects) • Bibliography
  3. 3. What is Marie biscuit ? • Place of origin -England • Creator(s) -Peek Freans • Type -Biscuit • Main ingredient(s) -Wheat flour, sugar, vegetable oil, vanilla
  4. 4. Britannia Industries Ltd. • History In 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. • Production a) Ingredients b) Packaging
  5. 5. • Pricing • Advertisement Britannia Industries Ltd.
  6. 6. • Unique selling proposition (USP) • Marketing strategies Britannia Industries Ltd.
  7. 7. VIDEO OF
  8. 8. Parle Marie • History • Production a) Ingredients b) Packaging • Pricing • Advertisement • Unique selling proposition (USP) • Marketing strategies
  9. 9. VIDEO OF
  10. 10. ITC Marie light • History • Production a) Ingredients b) Packaging • Pricing • Advertisement • Unique selling proposition (USP) • Marketing strategies
  11. 11. VIDEO OF
  12. 12. Conclusion
  13. 13. Bibliography • http://en.wikipedia.org/wiki/Marie_biscuit • http://bonnfoodindustries.tradeindia.com/ma rie-1043669.html • http://www.parleproducts.com/ • http://www.britannia.co.in/ • http://www.itcportal.com/businesses/fmcg/fo ods/sunfeast.aspx

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