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Say	
   Think	
  
Do	
   Feel	
  
Stakeholder	
   Needs	
   Insights	
  
•  Followed	
  the	
  path	
  that	
  others	
  took	
  
•  Did	
  what	
  was	
  expected	
  by	
  others	
  	
  
•  Did	
  what	
  I	
  thought	
  was	
  what	
  I	
  wanted	
  
•  Didn’t	
  know	
  what	
  else	
  I	
  could	
  do	
  with	
  the	
  
qualifica<ons	
  that	
  I	
  had	
  
•  Thought	
  career	
  path	
  was	
  correct	
  
•  Interests	
  changed	
  over	
  <me	
  and	
  con<nue	
  to	
  
•  Didn’t	
  really	
  know	
  why	
  I	
  did	
  what	
  I	
  did,	
  just	
  
enjoyed	
  it	
  	
  
•  Don’t	
  know	
  if	
  I	
  need	
  to	
  go	
  back	
  to	
  study	
  
•  Works	
  in	
  professional	
  seDng	
  
•  Is	
  good	
  at	
  their	
  job	
  
•  Has	
  a	
  broad	
  range	
  of	
  experience	
  
•  Changed	
  jobs	
  several	
  <mes	
  
•  Has	
  a	
  broad	
  range	
  of	
  interests	
  	
  
•  Friends	
  are	
  combina<on	
  of	
  long	
  term	
  employed	
  
and	
  changing	
  roles	
  	
  
•  Lack	
  of	
  understanding	
  
of	
  the	
  opportuni<es	
  
that	
  exist	
  
•  Has	
  to	
  self	
  discover	
  
op<ons	
  but	
  didn’t	
  
know	
  how	
  
•  Needs	
  to	
  challenge	
  
self	
  to	
  work	
  out	
  what	
  
to	
  do	
  but	
  wants	
  
assistance/guidance	
  
•  Thinks	
  that	
  others	
  
haven’t	
  been	
  through	
  
this	
  before	
  or	
  that	
  
their	
  situa<on	
  is	
  more	
  
complicated	
  
An	
  educated	
  working	
  
professional	
  that	
  has	
  a	
  
couple	
  of	
  years	
  of	
  post	
  
graduate	
  working	
  
experience	
  and	
  has	
  a	
  broad	
  
range	
  of	
  interests	
  outside	
  of	
  
work	
  
•  Doesn’t	
  know	
  what	
  to	
  do	
  next	
  
•  Doesn’t	
  want	
  to	
  waste	
  past	
  qualifica<ons	
  
•  Somewhat	
  worried	
  about	
  what	
  others	
  think	
  of	
  
them	
  	
  change	
  
•  Feels	
  <me	
  is	
  running	
  out	
  
•  Wants	
  more	
  control	
  of	
  their	
  future	
  
•  Not	
  sure	
  who	
  can	
  help	
  
•  Wants	
  to	
  try	
  something	
  new	
  
•  Frustrated	
  about	
  poten<ally	
  changing	
  direc<on	
  
•  Wants	
  certainty	
  in	
  what	
  they	
  do	
  
•  Wants	
  a	
  greater	
  level	
  of	
  self	
  sa<sfac<on	
  	
  
Insights	
  
needs	
  a	
  way	
  to	
   because	
  determine	
  other	
  career	
  
op<ons	
  that	
  are	
  based	
  on	
  
real	
  and	
  unknown	
  
interests	
  	
  	
  
they	
  don’t	
  know	
  what	
  it	
  is	
  
they	
  want	
  to	
  do	
  and	
  how	
  
to	
  work	
  that	
  out	
  
Problem	
  Statement	
  

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Empathise and define

  • 1. Say   Think   Do   Feel   Stakeholder   Needs   Insights   •  Followed  the  path  that  others  took   •  Did  what  was  expected  by  others     •  Did  what  I  thought  was  what  I  wanted   •  Didn’t  know  what  else  I  could  do  with  the   qualifica<ons  that  I  had   •  Thought  career  path  was  correct   •  Interests  changed  over  <me  and  con<nue  to   •  Didn’t  really  know  why  I  did  what  I  did,  just   enjoyed  it     •  Don’t  know  if  I  need  to  go  back  to  study   •  Works  in  professional  seDng   •  Is  good  at  their  job   •  Has  a  broad  range  of  experience   •  Changed  jobs  several  <mes   •  Has  a  broad  range  of  interests     •  Friends  are  combina<on  of  long  term  employed   and  changing  roles     •  Lack  of  understanding   of  the  opportuni<es   that  exist   •  Has  to  self  discover   op<ons  but  didn’t   know  how   •  Needs  to  challenge   self  to  work  out  what   to  do  but  wants   assistance/guidance   •  Thinks  that  others   haven’t  been  through   this  before  or  that   their  situa<on  is  more   complicated   An  educated  working   professional  that  has  a   couple  of  years  of  post   graduate  working   experience  and  has  a  broad   range  of  interests  outside  of   work   •  Doesn’t  know  what  to  do  next   •  Doesn’t  want  to  waste  past  qualifica<ons   •  Somewhat  worried  about  what  others  think  of   them    change   •  Feels  <me  is  running  out   •  Wants  more  control  of  their  future   •  Not  sure  who  can  help   •  Wants  to  try  something  new   •  Frustrated  about  poten<ally  changing  direc<on   •  Wants  certainty  in  what  they  do   •  Wants  a  greater  level  of  self  sa<sfac<on     Insights   needs  a  way  to   because  determine  other  career   op<ons  that  are  based  on   real  and  unknown   interests       they  don’t  know  what  it  is   they  want  to  do  and  how   to  work  that  out   Problem  Statement