The following P.P.T talks about "Fiama Di Wills" and S.T.P analysis is done on the same.

1. By :-
Shrey Sood
PGDM2/1537

2. INTRODUCTION
•FiamaDi Willsis arange ofbathcareproducts
especiallydesignedforconsumers who seektoindulge
themselvesinpremiumexperiencesthrough products
and services.
•Thebrand offersa range of shampoos,conditioners,
soaps and shower gels.
• Combinesthe goodness ofnature andscience,
providing gentleand effectivecare.
•The products are priced betweenRs32 and Rs185.

3. •Middle class men and women
•Young customers
•Skin conscious people
•Natural element seekers

4. TARGETING
The essence of Fiama Di Wills caters to
providing a premium bathing experience
at a cost effective price and to take care of
the needs of skin conscious people. So,
the company should target these two
segments to boast their sales and create
a robust brand name.

5. POSITIONING
Theblendofnature andscienceused formakingthe product has to
beconveyed.
Has innovative design forthe barwhich shouldlure peopletobuy
theproduct.
Theproduct offeringsi.esoftmosturizedyouthfulskin,longlasting
fragranceetc. Has tobeconveyed.