A case study of Nokia which describes the market plan for India and launching of its new product variant of IoTs.

1. Presented By :
Mentored By :

2. COMPANY
INTRODUCTION
PRODUCTS & SERVICES
COMPETITORS
CONTROVERSIES
SWOT Analysis
MARKETING STRATEGY

4. • It is a Finnish multinational telecommunication,
information technology and consumer electronics company,
founded in 1865.
• The Company has had various industries in its 152 –Year
history.
• NOKIA is shaping the technologies at the heart of our
connected world, to transform the human experience in a
responsible way .

5. ULTRA-BROADBAND
Internet Of THINGS
CLOUD
IP
INTERCONECTIVITY
DIGITAL
HEALTH
SERVICES

7. NSN's provision of intercept
capability to Iran in 2008
• Lex Nokia in 2009
Nokia-Apple Patent Dispute
2009
• Alleged tax evasion in India in
2013

8. SWOT
Weaknesses
Opportunities
Threats
Strengths
SWOT Analysis

9. 1. Experience
2. User Friendliness
3. One of the Largest Network
4. Strong Customer relation
5. Durability
6. New Techs

10. 1. The past series of NOKIA are a total flop , its hard to re-enter
in Mobile Market.
2. Less stylish and low equipped with new specifications in low
priced products.
3. Didn’t develop itself according to the market situation as its
follows Symbian for very long time.
4. Its N-gage is total flop in gamming industry .

11. 1. India is a new emerging Market, after FDI its more easy for NOKIA to
set up its market in here.
2. Providing Internet and WLAN services as internet connections are
not so pleasing in India.
3. No 5G Services in India Right now .
4. Better Mobile Camera Quality after tie-up with Zeiss lens.
5. Mini-Notebooks and Artificial Intelligence.

12. 1. SAMSUNG and IPHONE had done it before , So they will challenge
again in Market.
2. Google MAPS will cause trouble , as people gain trust in past years on
Google services .
3. China Mobile Company ‘REDMI’ which provide a cheap & wide range
of mobile with exact copies of NOKIA phones .
4. Amazon has started to provide its Artificial Intelligence in India which
will give tough fight to NOKIA ‘s AI .
5. Reliance and BSNL both of them will make NOKIA suffer to capture
market in Internet and LAN services .

13. • Target Audience ( Every one )
• Print ad
• 2 TVCs
• Radio ad
• Radio Jingle
• Social Media Promotion by using hash-tag ( #DekhoVoAagaya )
• Promotion with IPL 2018

16. https://www.nokia.com/en_int/about-us
https://www.nokia.com/en_int/about-
us/who-we-are
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