1. Mobile Commerce

2.  Mobile Computing and Commerce : Overview Benefits, and
Drivers.
 Mobile Personal Service Applications
 Mobile Applications in Financial Services.
 Mobile Shopping, Advertising, and Customer Service
 Mobile Intrabusiness Applications.
 Inhibitors and Barriers of Mobile Computing.
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3.  Mobile computing. A computing model
designed for workers who travel outside the
boundaries of their organizations or homes.
 Mobile Devices. Portable
computers such as
PDAs and other handhelds.
 Wireless mobile computing. The
combination of mobile devices used in a
wireless environment.
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4.  Any e-commerce done in wireless environment, especially via the
Internet.
 Personal Digital Assistant (PDA): A handheld wireless computer.
 Short Messaging Service (SMS): Technology that allows for sending of
short text message on some cell phone.
 Global Positioning System (GPS): A satellite- based tracking system that
enables the determination of GPS device’s location.
 Bluetooth: Chip technology that enables temporary, short- range
connection ( data and voice) between wireless devices.
 Wireless Application Protocol ( WAP): A set of communication protocols
designed to enable different kinds of wireless devices to talk to a server
installed on a mobile network, so users can access the Internet.
 Smartphone: Internet- enabled cell phone that can support mobile
application
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5.  Mobility implies portability: user can carry a
mobile device with them.
 Broad reach: people can be reached at any time.
 These two characteristics create five value-
added attributes that break the barriers of
geography and time, ubiquity, convenience,
instant connectivity, personalization , and
localization of products and services.
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6.  Ubiquity: fill the need for real- time information and
communication , independent of the user’s location.
 Convenience and instant connectivity: easy and fast access
the web, intranets, and other mobile devices without
booting up a PC or placing a call via a modem.
 Customization: Information can be customized and sent to
individual consumers as an SMS.
 Localization: knowing where a user is physically at any
particular moment is key to offering relevant products and
services
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7.  Widespread availability of mobile devices.
 No Need for a PC.
 The “ Cell Phone Culture”.
 Declining Prices and Increasing.
Functionalities.
 Improvement of Bandwidth.
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8.  Hotel Services Go Wireless
 Wireless Telemedicine
 Mobile Portals
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9.  Mobile Banking
 Wireless Electronic Payment Systems
 Micropayments
 Mobile (Wireless) Wallets
 Wireless Bill Payment
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10.  Shopping from Wireless Devices
 Location-Based Advertising
 Mobile Support of Consumers
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11.  Support of mobile workers with wearable
devices such as: Screen, Camera, Touch-panel
display, Keyboard, and Speech Translator
 Job Dispatch
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12.  Support of customers and business partners
 Supply chain applications
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13.  The usability and other technical problems
 Ethical and legal issues
 Failures in mobile computing and M-
Commerce
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14. Limitation Description
Sufficient bandwidth is necessary for widespread use and it must be inexpensive. It will take
Insufficient bandwidth
a few years until 3G is in many places .Wi-FI solves some of the problem.
Security standards Universal standards were not available in 2003 . It may take 3 or more years to have them .
Batteries with long life are needed for mobile computing . Color screens and Wi-FI consume
Power consumption
more electricity , but new chips are solving some of the power-consumption problems.
Weather and terrain problems as well as distance-limited connection exist with some
Transmission interferences
technologies . Reception in tunnel and some building is poor
GPS accuracy GSP may be accurate in a city with tall buildings
According to mofileinfo.com, in 2002 there were only about 50,000 WAP sites (compared to
WAP limitations
millions of Web sites) . WAP still is a cumbersome process to work with.
Potential health damage from cellular radio frequency emission is not known yet . However,
Potential health hazards more car accidents are related to drivers who were talking (some places bar the use of cell
phones while you drive ) also, cell phones may interfere with sensitive medical devices.
Potential legal issues against manufactures of cell phones and against service provides exist,
Legal issues
due to the potential health problems
Human interface with device Screen and keyboards are too small and uncomfortable and tedious for many people to use
Too many optional add-ons are available (e.g., battery chargers, external keyboards,
Complexity
headset, microphone, cradles) . Storing and using the optional add-ons can be a problem
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