2. WHAT IS RESEARCH??
“It is a systematic process of collecting and
analysing information in order to
increase our understanding of
the phenomenon about which
we are concerned or interested.”
3. Why research??
Research allows you to pursue your interests, to learn
something new, to hone your problem-solving skills and
to challenge yourself in new ways
As a researcher you seek answers to questions of great
interest to you.
4. Characteristics of Research
1. ORIGINATES WITH A QUESTION OR PROBLEM
2. REQUIRES CLEAR ARTICULATION OF THE GOAL
3. FOLLOWS A SPECIFIC PLAN OR PROCEDURE
4. OFTEN DIVIDES MAIN PROBLEM INTO SUB PROBLEMS
5. GUIDED BY SPECIFIC PROBLEM, QUESTION OR HYPOTHESIS
6. ACCEPTS CERTAIN CRITICAL ASSUMPTIONS
7. REQUIRES COLLECTION AND INTERPRETATION OF DATA
5. ORIGINATES WITH A PROBLEM
Research originates with a problem
Identifying this problem can actually be
the hardest part of the research.
6. FOLLOW A SPECIFIC PLAN
A specific plan is a tool for the systematic implementation of
the general plan
7. DIVIDES MAIN PROBLEM INTO SUB PROBLEMS
Sub problems are problems related to main problem.
It is the means to reach the goal set in a
manageable way.
This contributes to solve the main problem
8. ACCEPTS CERTAIN CRITICAL ASSUMPTIONS
Critical Assumptions are facts or
characteristics that must be true in the real
world for your offering to be successful.
9. REQUIRES COLLECTION AND INTERPRETATION OF DATA
Data collection is the process of gathering and
measuring information
Data interpretation refers to the process
of determining the significance
of the reports collected.