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Social media prism 4.27.11

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Examples of use of social media at health scoence education instituitons

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Social media prism 4.27.11

  1. 1. Social Media inHealth Sciences Education
  2. 2. Social Media• Dissemination  Content creation• Local  global• Monologue  Dialogue• Passive  activehttp://www.briansolis.com/2007/06/future-of-communications-manifesto-for
  3. 3. GoalExamine the use of social media in health sciences education Tools Management
  4. 4. Purpose Information Sharing Building Collaborationrelationships Communication
  5. 5. Multidirectional Communication Community Patients Institution Colleagues Alumni FacultyStudents Peers(potential & current)
  6. 6. Social Media Tools • Social networks – Facebook – Ning – Yammer – LinkedIn • Publishing platforms – Twitter – iTunesU – Blogging tools • Media content – You Tube – Vimeo – Flickr – Slideshare • Collaboration – Google Wave
  7. 7. Use of FacebookCommunicate news and events for institutions and departments
  8. 8. Use of TwitterDrive content regardingfaculty and staff, students,patients, research, news,and events
  9. 9. Blogs Use of blogs• “Insider” perspective• Create forum for interaction• Address current issues• Specific topics
  10. 10. Use of You TubeShare patient successstories, interviews,student activities,and special events
  11. 11. iTunesU
  12. 12. Use of flickrShare photos of eventsand activities
  13. 13. Student Participation Hopkins Interactive• “Open, uncensored information about• student life”• Student blogs• Twitter• YouTube• iphone Apphttp://www.hopkins-interactive.com/
  14. 14. Social Media Management• Matching the tool to the purpose• Part of a larger communication/media strategy – SM Manager - UTMB – Single landing page for SM resources
  15. 15. Landing Pages
  16. 16. Teaching and Learning• Information on use more disperse• Evidence of – Facebook for class pages – YouTube for clinical examples – Google wave for collaboration
  17. 17. Concerns• HIPAA• Negative experiences – patients, students, faculty & staff• Solution – SM is an extension of communication policy
  18. 18. Ongoing Opportunities• Use in academic health centers• Managing content• Creating dialogue – Comments, questions – Replies, Retweets
  19. 19. SummaryEffectiveness increased by• Variety of tools• Tools match the purpose• Management approach• Ability to facilitate dialogue

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