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Human
faces
A way to improve UX
@ux.marketing
@ux.marketing
Facts!
Humans are born with a visual
preference for faces over other
images. This begins in less than
an hour after birth.
No matter the type of content on
a page, users will almost
unanimously gravitate to
images of face first and text
second
@ux.marketing
Why?
The fusiform face area(FFA)
It’s part of the human visual system that is
specialized for facial recognition.
Located in the mid/social part of the brain
near the amygdala which processes
emotions. This is why when you see faces
you get an emotional response.
@ux.marketing
Facts!
Cool right! The next one is better
Even inanimate objects
like the picture of the car
below may stimulate the
FFA area if they have
things that look like
facial parts such as eyes
and a mouth.
@ux.marketing
Their landing page could include a decadent description of coffee, but
most users are fully aware of what coffee is, how it smells, and what it
tastes like. Instead, the company placed an image of George Clooney
gazing down at an espresso, smiling contentedly. With a single facial
expression, Nespresso could communicate effectively with their users.
Example
@ux.marketing
Directional Cue
If a human face is present, and they are looking at
something(direction) then we’ll automatically be
directed towards that.
@ux.marketing
Marketing tip
To direct your users attention to something, explore
directional cue using faces.
@ux.marketing
Trust and Authority
Building trust is essence for a brand. One way of doing
that is showcasing faces of people. (below)
@ux.marketing
Summary
When strategically used, human faces have an
effective use in user experience. They can grab user
attentions, make your customers feel an emotion and
influnence user behaviour. They can also build trust
and give authority to your brand.
Thus, they are an invaluable tool for user experience!
Thank You!
Let me know your thoughts
and lets learn together.
@ux.marketing
Save for later

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How to use human faces to improve user experience

  • 1. Human faces A way to improve UX @ux.marketing
  • 2. @ux.marketing Facts! Humans are born with a visual preference for faces over other images. This begins in less than an hour after birth. No matter the type of content on a page, users will almost unanimously gravitate to images of face first and text second
  • 3. @ux.marketing Why? The fusiform face area(FFA) It’s part of the human visual system that is specialized for facial recognition. Located in the mid/social part of the brain near the amygdala which processes emotions. This is why when you see faces you get an emotional response.
  • 4. @ux.marketing Facts! Cool right! The next one is better Even inanimate objects like the picture of the car below may stimulate the FFA area if they have things that look like facial parts such as eyes and a mouth.
  • 5. @ux.marketing Their landing page could include a decadent description of coffee, but most users are fully aware of what coffee is, how it smells, and what it tastes like. Instead, the company placed an image of George Clooney gazing down at an espresso, smiling contentedly. With a single facial expression, Nespresso could communicate effectively with their users. Example
  • 6. @ux.marketing Directional Cue If a human face is present, and they are looking at something(direction) then we’ll automatically be directed towards that.
  • 7. @ux.marketing Marketing tip To direct your users attention to something, explore directional cue using faces.
  • 8. @ux.marketing Trust and Authority Building trust is essence for a brand. One way of doing that is showcasing faces of people. (below)
  • 9. @ux.marketing Summary When strategically used, human faces have an effective use in user experience. They can grab user attentions, make your customers feel an emotion and influnence user behaviour. They can also build trust and give authority to your brand. Thus, they are an invaluable tool for user experience!
  • 10. Thank You! Let me know your thoughts and lets learn together. @ux.marketing Save for later