In his UX Riga 2017 conference talk, Agnis Stibe is sharing his vision how people could acquire healthy and sustainable everyday routines through persuasive urban interventions.
The document describes a mobile app being developed by a group of year 9 students from Sutton Grammar School in England. The app aims to combine different modes of transportation like trains, buses, and trams into a single platform to help users plan multi-modal journeys more easily. It will allow users to save journey plans, see delays in real-time, and set alerts to notify them when to leave for their trips. The app is targeting commuters and aims to be simple to use with features like user profiles and a recent journeys menu.
This document provides guidance on user experience design for mobile apps. It emphasizes identifying the target audience and context of use. Designs should be simple, safe, and follow conventions. Interactions need to be efficient and optimized for touchscreens. The most important task should be made very simple. Iterative testing is key to improving the design.
What is the between facial action unit and facial landmark differenc.pdfarshin9
What is the between facial action unit and facial landmark differences ?
Solution
There is a difference between the facial action unit and facial landmark.
The difference can be illustrated as follows:
FACIAL ACTION UNIT:
Humans interact far more naturally with each other tahn they do with machines. To approach the
naturalness of face-to-face human interaction machines should be able to emulate the way
humans communicate with each other. Although speech alone is often sufficient for
communicating with another person, non-verbal communicative cues can help to synchronize the
dialogue, to signal comprehensionor disagreement and to let the dialogue run smoother, with less
interruptions. With facial expresssions we clarify what is said by means of lip-reading, we stress
the importance of the spoken message by means of conversational signals like raisisng eyebrows,
and siognal comprehension,disagrreement,boredom and intensions.
Machine understanding of facial expressions could revolutionize user interfaces including
ambient,automotiveand robot interfaces and has become,therefore,a hot topic in computer-vision
approach.
FACIAL LANDMARK:
Localizing facial landmarks (i.e facial alignment) is a fundamental step in facial image analysis.
However, the problem is still challenging due to the large variability in pose and appearence, and
the existence of occlusions in real-world face images.
EGM (Exemplar-based graph matching) framework is used in the facial landmark
localization.Compared to conventional algorithms, EGM has three advantages:.
1) Face Remapping is a new technology that can perfectly manipulate facial expressions and appearances when faces are conveyed electronically. It has potential to enhance human connection in digital communications.
2) The document discusses concepts for how Face Remapping could be used to create personalized emotion coaching videos for children with autism, enable natural translated video conversations between families living far apart, and allow victims to testify while protecting their identity.
3) While acknowledging risks like manipulated media, the document advocates defining positive uses that empower people and argues Face Remapping could open richer human interaction if developed and applied responsibly.
This document summarizes the development of an app called I See U See, which aims to create common ground between blind and sighted users through sensory photography. The app allows blind users to take pictures with an audio description, creating "picsnips". These picsnips are then uploaded to the cloud with spatial tags added by sighted users listening to the audio. Blind users can run their fingers over tactile versions of picsnips to get a sense of the image. The goal is to facilitate sharing unique perspectives and experiences between blind and sighted communities through a new photographic format. Initial prototypes were tested and feedback was gathered to improve the inclusive app design.
The document describes several design concepts for communication technologies in polyamorous relationships that were generated through participatory design workshops and discussions:
1) A system that detects partners' emotions and shares them openly to promote radical honesty, though it would not share details of feelings.
2) A basic tracking device that partners could use to view each other's locations but could be turned off for privacy.
3) A forcefield for conversations that would allow privacy while maintaining openness by only transmitting information within the forcefield.
4) Smart clothing that becomes increasingly uncomfortable until a difficult decision like breaking up is made, providing relief afterwards as a motivator.
Virtual Reality UX - Designing for Interfaces without ScreensRhiannon Monks
Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few.
digital marketing will soon be shifting into a new gear, as virtual reality (VR) and artificial intelligence (AI) begin to gain critical mass.
In his UX Riga 2017 conference talk, Agnis Stibe is sharing his vision how people could acquire healthy and sustainable everyday routines through persuasive urban interventions.
The document describes a mobile app being developed by a group of year 9 students from Sutton Grammar School in England. The app aims to combine different modes of transportation like trains, buses, and trams into a single platform to help users plan multi-modal journeys more easily. It will allow users to save journey plans, see delays in real-time, and set alerts to notify them when to leave for their trips. The app is targeting commuters and aims to be simple to use with features like user profiles and a recent journeys menu.
This document provides guidance on user experience design for mobile apps. It emphasizes identifying the target audience and context of use. Designs should be simple, safe, and follow conventions. Interactions need to be efficient and optimized for touchscreens. The most important task should be made very simple. Iterative testing is key to improving the design.
What is the between facial action unit and facial landmark differenc.pdfarshin9
What is the between facial action unit and facial landmark differences ?
Solution
There is a difference between the facial action unit and facial landmark.
The difference can be illustrated as follows:
FACIAL ACTION UNIT:
Humans interact far more naturally with each other tahn they do with machines. To approach the
naturalness of face-to-face human interaction machines should be able to emulate the way
humans communicate with each other. Although speech alone is often sufficient for
communicating with another person, non-verbal communicative cues can help to synchronize the
dialogue, to signal comprehensionor disagreement and to let the dialogue run smoother, with less
interruptions. With facial expresssions we clarify what is said by means of lip-reading, we stress
the importance of the spoken message by means of conversational signals like raisisng eyebrows,
and siognal comprehension,disagrreement,boredom and intensions.
Machine understanding of facial expressions could revolutionize user interfaces including
ambient,automotiveand robot interfaces and has become,therefore,a hot topic in computer-vision
approach.
FACIAL LANDMARK:
Localizing facial landmarks (i.e facial alignment) is a fundamental step in facial image analysis.
However, the problem is still challenging due to the large variability in pose and appearence, and
the existence of occlusions in real-world face images.
EGM (Exemplar-based graph matching) framework is used in the facial landmark
localization.Compared to conventional algorithms, EGM has three advantages:.
1) Face Remapping is a new technology that can perfectly manipulate facial expressions and appearances when faces are conveyed electronically. It has potential to enhance human connection in digital communications.
2) The document discusses concepts for how Face Remapping could be used to create personalized emotion coaching videos for children with autism, enable natural translated video conversations between families living far apart, and allow victims to testify while protecting their identity.
3) While acknowledging risks like manipulated media, the document advocates defining positive uses that empower people and argues Face Remapping could open richer human interaction if developed and applied responsibly.
This document summarizes the development of an app called I See U See, which aims to create common ground between blind and sighted users through sensory photography. The app allows blind users to take pictures with an audio description, creating "picsnips". These picsnips are then uploaded to the cloud with spatial tags added by sighted users listening to the audio. Blind users can run their fingers over tactile versions of picsnips to get a sense of the image. The goal is to facilitate sharing unique perspectives and experiences between blind and sighted communities through a new photographic format. Initial prototypes were tested and feedback was gathered to improve the inclusive app design.
The document describes several design concepts for communication technologies in polyamorous relationships that were generated through participatory design workshops and discussions:
1) A system that detects partners' emotions and shares them openly to promote radical honesty, though it would not share details of feelings.
2) A basic tracking device that partners could use to view each other's locations but could be turned off for privacy.
3) A forcefield for conversations that would allow privacy while maintaining openness by only transmitting information within the forcefield.
4) Smart clothing that becomes increasingly uncomfortable until a difficult decision like breaking up is made, providing relief afterwards as a motivator.
Virtual Reality UX - Designing for Interfaces without ScreensRhiannon Monks
Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few.
digital marketing will soon be shifting into a new gear, as virtual reality (VR) and artificial intelligence (AI) begin to gain critical mass.
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
This document presents information on an educational app being developed by Vikas Kumar. The app aims to teach preschool concepts like alphabets, numbers, shapes and body parts to children in a fun way through games and sounds on their smartphones. It contains four modules - one each for alphabets, body parts, counting and shapes. When a concept is clicked, its picture and sound will appear on screen. The goal is to harness children's interest in mobile games to support early learning before formal schooling.
Digital scent technology allows smells to be digitized and broadcast from computers and the internet. A device called the iSmell personal scent synthesizer was developed by Digiscents Inc. that connects to a computer via a serial port and uses cartridges to emit smells triggered by software. The technology aims to enhance virtual reality and online experiences by stimulating the sense of smell.
IRJET- Facial Expression using Real- Time SystemIRJET Journal
This document discusses a real-time facial expression recognition system that analyzes digital images. It first detects facial regions using color thresholds, then extracts the lip region. Templates are used to compare the lip region and recognize the emotion based on the best match. Five main emotions analyzed are happiness, sadness, fear, anger, and surprise. The methodology involves face detection, feature extraction from detected faces, and emotion classification. Experimental results showed the emotions could be identified accurately on most test images. Future work involves handling multiple faces, different poses/imaging conditions, generating more templates, and recognizing additional emotions.
Users want Magic, create amazing products : TIPS, TRICKS & IDEAS for mobile ...GABRIEL ROSZAK
The document discusses what makes a mobile app "magical" and successful. It argues that creativity and innovation alone are no longer sufficient, and that apps need to fulfill deeper human needs and generate strong emotions. To do so, apps should focus on emotions, dreams, feelings and the unexplained aspects of human experience. They should incorporate mystery and surprise while respecting users as people rather than just consumers. The "magic factor" is described as an essential element that makes people talk about an app and spread it through word-of-mouth.
Here are the key points from the 10 tips document in 3 sentences or less:
The document provides 10 tips for improving advertising by leveraging insights about how the brain processes information. Tip 1 discusses using emotionally charged words to grab attention. Tip 2 recommends influencing the emotional state of viewers by considering their emotional state and using body language. Tip 3 notes that motion grabs attention and should be linked to the product or brand.
Digital Wellness: Meaningful Daily Actions for Students - COVIDMax Stossel
A list of practices students I've spoken with have found helpful for managing their mental health and general wellbeing in the world of smartphones & social media.
Overview of ios Accessibility, a look at what is on offer for a11y support in apps and also how the a11y api architecture works in ios.
Talk given in August 2016 at Dev World Melbourne Australia's national OSX conference.
UX, or user experience, is gaining popularity as users now spend significant time online and expect a good experience. Key aspects of good UX include using colors, positioning, and animations to visually communicate information to users in an intuitive way. Testing with users, including those unfamiliar with the product, is important to ensure the design communicates as intended without needing explanation. Distractions should be minimized so the user can focus on the important content and flow of information. The overall goal is for the user interface to be self-explanatory and pleasing to use.
C:\Documents And Settings\Rkairam\Desktop\Autism And The I Pad September 2010Ram Kairam
The document discusses how interactive technologies like the iPad can help address communication and behavioral impairments associated with autism. It provides details on apps like Proloquo2Go and Grace that allow nonverbal individuals to communicate using pictures and text-to-speech. Reviews of the iPad note its potential to transform lives through affordable and easy-to-use augmentative and alternative communication tools.
Emo SPARK is an artificially intelligent device that uses facial recognition and language analysis to evaluate human emotion. It was created by Patrick Levy-Rosenthal to have emotionally aware conversations and recommend media like music or videos to match a person's mood. The device learns from interactions to develop an emotional profile of users.
Web Animation using JavaScript: Develop & Design (Develop and Design)Tan Le
*** Only chapter 3
Web Animation using JavaScript: Develop & Design (Develop and Design) by Julian Shapiro (Author)
Source: http://www.awwwards.com:8080/web-animation-using-javascript-a-free-chapter-of-an-essential-book-to-start-with-ui-animation.html
Buy here: https://www.amazon.com/gp/product/B00UNKXVDU/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00UNKXVDU&linkCode=as2&tag=wwwawwwardsco-20&linkId=QJBOWU4I7FPSDSTD
iGenius: 20 Techniques to Transform Your iPhone into an Astounding Idea Machi...chuckfrey
Did you know that you can configure your iPhone to serve as your ultimate idea machine? You can, using the advice in my new book, iGenius: 20 Techniques to Transform Your iPhone into an Astounding Idea Machine.
This new book will expand your thinking about what's possible with Apple's ubiquitous smartphone. It will teach you everything you need to know to ideate, organize, evaluate and make the most of your ideas. This system will help you capitalize on more of your ideas, faster and more capably than ever before.
In this new book excerpt, I explain why the iPhone is the ultimate platform for managing your ideas. I also describe a fictional scenario that illustrates several of the techniques I cover in the book. It will give you a tantalizing idea of what is possible utilizing the applications and techniques that will be contained iGenius when it is published.
FunkItUp Editor is a photo editing app designed for social media that allows users to make their photos more visually striking and artistic. It aims to simplify the editing process compared to other apps that some find complicated. The app brings cutting edge design features to average social media users in a easy to use format. It seeks to fulfill users' fundamental desire to share beautifully preserved memories while also helping users promote brands and drive sales through powerful imagery on social media.
Visual Communication as used in a Business ContextRaymund Sanchez
Visual and oral communication are important in business contexts. Visual communication includes pictures, symbols, and gestures while oral communication refers to spoken language. Both forms of communication are used for advertising, public relations, and negotiations. While visual and oral communication can enhance messages and ideas, they are limited in their ability to convey complex information over distances or in written form.
The document provides principles for designing effective mobile apps, including:
1. Enchant users with apps that combine beauty, simplicity and purpose to create magical experiences.
2. Simplify users' lives with easy to understand apps that make simple tasks simple.
3. Empower users and make them feel amazing with apps that allow inventive uses of superb technology.
This production log documents the creation of an Apple advertisement by Clayton Skorski over several weeks. Key steps included:
1. Creating graphic elements like backgrounds, logos, and icons in Photoshop and importing them into After Effects for animation.
2. Adding hand icons to simulate touching and interacting with an iPhone screen and setting timers to make the hand movements look realistic.
3. Importing screenshots of an iPhone into Photoshop and After Effects to display changing content on the simulated screen.
4. Spending multiple days fine-tuning the timing of graphic elements, hand movements, and screen content to sync perfectly with audio.
- The document is a production log for a student's creative media project creating an advertisement for Apple.
- The student created visual assets like backgrounds, icons and logos in Photoshop and brought them into After Effects to animate and assemble the ad.
- Over multiple dates, the student added elements to the ad like hand icons and screen shots, animated the hands interacting with the phone, and added text and graphics until the 30 second video was complete.
This document discusses how social interaction may change within the next 10 years due to increasing impact of technology. It outlines several ways that technology has already revolutionized communication, such as through social media and personal assistants. It predicts that technology will become even more integrated into daily life, with devices that can be controlled through touch, gestures, and voice commands. However, it also notes potential negative impacts like reduced in-person interaction and increased social isolation. The document concludes by emphasizing the importance of balancing technology use with real-world human connection.
The document discusses common UX design mistakes that should be avoided when building mobile apps. It outlines mistakes like having an unimpressive first impression, a complex user interface, poor layering of the app architecture, ignoring user feedback, creating a clone app instead of offering something unique, overusing push notifications, issues with compatibility, and inconsistent branding. The key advice is to focus on simplicity, intuitiveness, and creating a seamless user experience by addressing these common pitfalls.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
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Similar to How to use human faces to improve user experience
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
This document presents information on an educational app being developed by Vikas Kumar. The app aims to teach preschool concepts like alphabets, numbers, shapes and body parts to children in a fun way through games and sounds on their smartphones. It contains four modules - one each for alphabets, body parts, counting and shapes. When a concept is clicked, its picture and sound will appear on screen. The goal is to harness children's interest in mobile games to support early learning before formal schooling.
Digital scent technology allows smells to be digitized and broadcast from computers and the internet. A device called the iSmell personal scent synthesizer was developed by Digiscents Inc. that connects to a computer via a serial port and uses cartridges to emit smells triggered by software. The technology aims to enhance virtual reality and online experiences by stimulating the sense of smell.
IRJET- Facial Expression using Real- Time SystemIRJET Journal
This document discusses a real-time facial expression recognition system that analyzes digital images. It first detects facial regions using color thresholds, then extracts the lip region. Templates are used to compare the lip region and recognize the emotion based on the best match. Five main emotions analyzed are happiness, sadness, fear, anger, and surprise. The methodology involves face detection, feature extraction from detected faces, and emotion classification. Experimental results showed the emotions could be identified accurately on most test images. Future work involves handling multiple faces, different poses/imaging conditions, generating more templates, and recognizing additional emotions.
Users want Magic, create amazing products : TIPS, TRICKS & IDEAS for mobile ...GABRIEL ROSZAK
The document discusses what makes a mobile app "magical" and successful. It argues that creativity and innovation alone are no longer sufficient, and that apps need to fulfill deeper human needs and generate strong emotions. To do so, apps should focus on emotions, dreams, feelings and the unexplained aspects of human experience. They should incorporate mystery and surprise while respecting users as people rather than just consumers. The "magic factor" is described as an essential element that makes people talk about an app and spread it through word-of-mouth.
Here are the key points from the 10 tips document in 3 sentences or less:
The document provides 10 tips for improving advertising by leveraging insights about how the brain processes information. Tip 1 discusses using emotionally charged words to grab attention. Tip 2 recommends influencing the emotional state of viewers by considering their emotional state and using body language. Tip 3 notes that motion grabs attention and should be linked to the product or brand.
Digital Wellness: Meaningful Daily Actions for Students - COVIDMax Stossel
A list of practices students I've spoken with have found helpful for managing their mental health and general wellbeing in the world of smartphones & social media.
Overview of ios Accessibility, a look at what is on offer for a11y support in apps and also how the a11y api architecture works in ios.
Talk given in August 2016 at Dev World Melbourne Australia's national OSX conference.
UX, or user experience, is gaining popularity as users now spend significant time online and expect a good experience. Key aspects of good UX include using colors, positioning, and animations to visually communicate information to users in an intuitive way. Testing with users, including those unfamiliar with the product, is important to ensure the design communicates as intended without needing explanation. Distractions should be minimized so the user can focus on the important content and flow of information. The overall goal is for the user interface to be self-explanatory and pleasing to use.
C:\Documents And Settings\Rkairam\Desktop\Autism And The I Pad September 2010Ram Kairam
The document discusses how interactive technologies like the iPad can help address communication and behavioral impairments associated with autism. It provides details on apps like Proloquo2Go and Grace that allow nonverbal individuals to communicate using pictures and text-to-speech. Reviews of the iPad note its potential to transform lives through affordable and easy-to-use augmentative and alternative communication tools.
Emo SPARK is an artificially intelligent device that uses facial recognition and language analysis to evaluate human emotion. It was created by Patrick Levy-Rosenthal to have emotionally aware conversations and recommend media like music or videos to match a person's mood. The device learns from interactions to develop an emotional profile of users.
Web Animation using JavaScript: Develop & Design (Develop and Design)Tan Le
*** Only chapter 3
Web Animation using JavaScript: Develop & Design (Develop and Design) by Julian Shapiro (Author)
Source: http://www.awwwards.com:8080/web-animation-using-javascript-a-free-chapter-of-an-essential-book-to-start-with-ui-animation.html
Buy here: https://www.amazon.com/gp/product/B00UNKXVDU/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00UNKXVDU&linkCode=as2&tag=wwwawwwardsco-20&linkId=QJBOWU4I7FPSDSTD
iGenius: 20 Techniques to Transform Your iPhone into an Astounding Idea Machi...chuckfrey
Did you know that you can configure your iPhone to serve as your ultimate idea machine? You can, using the advice in my new book, iGenius: 20 Techniques to Transform Your iPhone into an Astounding Idea Machine.
This new book will expand your thinking about what's possible with Apple's ubiquitous smartphone. It will teach you everything you need to know to ideate, organize, evaluate and make the most of your ideas. This system will help you capitalize on more of your ideas, faster and more capably than ever before.
In this new book excerpt, I explain why the iPhone is the ultimate platform for managing your ideas. I also describe a fictional scenario that illustrates several of the techniques I cover in the book. It will give you a tantalizing idea of what is possible utilizing the applications and techniques that will be contained iGenius when it is published.
FunkItUp Editor is a photo editing app designed for social media that allows users to make their photos more visually striking and artistic. It aims to simplify the editing process compared to other apps that some find complicated. The app brings cutting edge design features to average social media users in a easy to use format. It seeks to fulfill users' fundamental desire to share beautifully preserved memories while also helping users promote brands and drive sales through powerful imagery on social media.
Visual Communication as used in a Business ContextRaymund Sanchez
Visual and oral communication are important in business contexts. Visual communication includes pictures, symbols, and gestures while oral communication refers to spoken language. Both forms of communication are used for advertising, public relations, and negotiations. While visual and oral communication can enhance messages and ideas, they are limited in their ability to convey complex information over distances or in written form.
The document provides principles for designing effective mobile apps, including:
1. Enchant users with apps that combine beauty, simplicity and purpose to create magical experiences.
2. Simplify users' lives with easy to understand apps that make simple tasks simple.
3. Empower users and make them feel amazing with apps that allow inventive uses of superb technology.
This production log documents the creation of an Apple advertisement by Clayton Skorski over several weeks. Key steps included:
1. Creating graphic elements like backgrounds, logos, and icons in Photoshop and importing them into After Effects for animation.
2. Adding hand icons to simulate touching and interacting with an iPhone screen and setting timers to make the hand movements look realistic.
3. Importing screenshots of an iPhone into Photoshop and After Effects to display changing content on the simulated screen.
4. Spending multiple days fine-tuning the timing of graphic elements, hand movements, and screen content to sync perfectly with audio.
- The document is a production log for a student's creative media project creating an advertisement for Apple.
- The student created visual assets like backgrounds, icons and logos in Photoshop and brought them into After Effects to animate and assemble the ad.
- Over multiple dates, the student added elements to the ad like hand icons and screen shots, animated the hands interacting with the phone, and added text and graphics until the 30 second video was complete.
This document discusses how social interaction may change within the next 10 years due to increasing impact of technology. It outlines several ways that technology has already revolutionized communication, such as through social media and personal assistants. It predicts that technology will become even more integrated into daily life, with devices that can be controlled through touch, gestures, and voice commands. However, it also notes potential negative impacts like reduced in-person interaction and increased social isolation. The document concludes by emphasizing the importance of balancing technology use with real-world human connection.
The document discusses common UX design mistakes that should be avoided when building mobile apps. It outlines mistakes like having an unimpressive first impression, a complex user interface, poor layering of the app architecture, ignoring user feedback, creating a clone app instead of offering something unique, overusing push notifications, issues with compatibility, and inconsistent branding. The key advice is to focus on simplicity, intuitiveness, and creating a seamless user experience by addressing these common pitfalls.
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Approach to Mobile Design
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2. @ux.marketing
Facts!
Humans are born with a visual
preference for faces over other
images. This begins in less than
an hour after birth.
No matter the type of content on
a page, users will almost
unanimously gravitate to
images of face first and text
second
3. @ux.marketing
Why?
The fusiform face area(FFA)
It’s part of the human visual system that is
specialized for facial recognition.
Located in the mid/social part of the brain
near the amygdala which processes
emotions. This is why when you see faces
you get an emotional response.
4. @ux.marketing
Facts!
Cool right! The next one is better
Even inanimate objects
like the picture of the car
below may stimulate the
FFA area if they have
things that look like
facial parts such as eyes
and a mouth.
5. @ux.marketing
Their landing page could include a decadent description of coffee, but
most users are fully aware of what coffee is, how it smells, and what it
tastes like. Instead, the company placed an image of George Clooney
gazing down at an espresso, smiling contentedly. With a single facial
expression, Nespresso could communicate effectively with their users.
Example
6. @ux.marketing
Directional Cue
If a human face is present, and they are looking at
something(direction) then we’ll automatically be
directed towards that.
9. @ux.marketing
Summary
When strategically used, human faces have an
effective use in user experience. They can grab user
attentions, make your customers feel an emotion and
influnence user behaviour. They can also build trust
and give authority to your brand.
Thus, they are an invaluable tool for user experience!
10. Thank You!
Let me know your thoughts
and lets learn together.
@ux.marketing
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