Here are the key points from the 10 tips document in 3 sentences or less: The document provides 10 tips for improving advertising by leveraging insights about how the brain processes information. Tip 1 discusses using emotionally charged words to grab attention. Tip 2 recommends influencing the emotional state of viewers by considering their emotional state and using body language. Tip 3 notes that motion grabs attention and should be linked to the product or brand.