About Physical Security System

1. Name: Shivendra Pratap Singh
Location: New Delhi
Working Geography: North
Plan/Business Strategy for PSS.

2. Index
 Product Offering.
 Target Customer.
 Source of Business.
 SWOT Analysis.
 KRAs.
 Activities to Do.
 Competitive Advantages.
 Plan.
 Sales Strategy.
 Target Segment.
 Business Model.
 Challenges/Support required.
 Major Competitors.
 Sales Plan
 Prestigious Associates.

3. Product Offering
 Supply ,Installation, Testing & Commissioning of :
 Fire Alarm System
 CCTV
 Public Addressable System
 Intrusion Alarm System
 Annual Maintenance Contract

4. Target Customer
 School
 Institution
 Industrial Plant.
 Banks
 Hospital
 Hotels
 Real Estate
 Upcoming Construction Sites

5. Source Of Business
Influencers End Users
 Electrical Consultant
 PMCs
 Architect
 EPC Co.
 School
 Hotels
 Hospitals
 Institution
 Industrial Factories/Plant

6. Strength Weakness Opportunity Threats
SWOT Analysis
 A Brand that is serving since
decades.
 One stop solution..
 Financially Strong.
 People are from Top of the
Industry.
 Broad portfolio of product
offerings
 New to this S.I Business
Model.
 Company credential in the
execution of such jobs.
 Encashment of the brand
image.
 Opportunity to get our share
in market as new
establishment is coming up.
 Intense competition - The
company competes for
product, price, service or
solution offered. It also
competes with companies
specialized in local markets.

7. KRAs
 Lead Generation.
 Align the meeting with our pre-Sales team for technical
presentation.
 Coordination with our internal team.
 Submission of offers/Tenders on time.
 Maintain the PR with influencers.
 To Raise the bills , submission of bills and Collection of
payment.
 Provide the back end support to consultant.

8. Activities To Do:
 Back End support to Electrical Consultant.
 Site Survey.
 PR relation with influencers.
 Regular follow-ups
 Reference from colleague from different domain.

9. Competitive Advantages
 Physical product itself.
 The Deal(Deleverance on time, Quality service.)
 We are golden partner.
 Strong Network.
 Financially strong.
 People are from top of the industry.

10. Plan
 To do 2-3 productive calls in a day.
 Spread the name of our co. that we are into PSS business.
 To generate the maximum BOQ/Enquiry in next 2-3 months ;
enabling us to go for sales closure.
 To participate in tenders(Pvt/Govt.)

11. Sales Strategy
 Focus on existing account.
 Cross Functional sales
 Mass communication to our valued client.
 More BOQ generation.

12. Target Segment
• Institutional•Commercial
• Infrastructure• Industrial
Manufacturing
Plants
Its Companies
Hospital/Colleges/
School,Hotels
Corporate
Office/Hotels

13. Business Model
Buyer Purchasing Process Characteristics Sales Advisory
• Government
• Large Organization
• Tenders
• Solicit Quotations
• Tenders mostly in two
parts-
• Technical and
commercial
• Time Consuming
• Favors to L1
• Relationship with officials
is a decisive factor.
• Well connected
distributors/SI are
important for winning
tenders.
• Enterprises
• Small Firms
• Solicit Quotations
• Consider referrals.
• Quality and services is
the key to MNCs and
large establishment.
• Are conscious about
pricing.
• Direct B2B sales
• Quality as differentiator
• Attracting pricing is must.
• Residential • Direct purchase
• Builders and developers
invite bids
• Appoint suppliers.
• Price sensitivity is very
high.
• Strong competition with
unorganized sectors.
• Focusing on partnering
with construction firms.
• Retail outlet in long term

14. Challenges/Support Required.
 Why this company?
 Experience in the project execution?

15. Major Competitors.

16. Major Competitors.

17. Prestigious Associates.
 Pelco
 Oncam
 Virdi
 UNV
 Axis
 Sony
 Bosch
 VAMS
 Any many more..

18. Presented By:Shivendra Pratap Singh
Mob:09953465910
New Delhi