Have you claimed your Google My Business listing yet? Did you know that Google gives you a FREE listing that can help you rank locally for your local business? Find out the steps you need to take to claim your local business listing on Google My Business (part of the GYBO partnership program with SCORE East Central Iowa.)
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers’ websites.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
This document outlines different types of Google ad campaigns and ad formats. It describes search campaigns which target customers actively searching online using text ads. Display campaigns use image and video ads to reach customers based on interests and behavior. Shopping campaigns engage customers with product images in search results. Video campaigns focus on app installs, while universal app installs target Android users. Smart campaigns dynamically use search or display ads to maximize brand awareness and lead generation.
Google My Business connects local businesses to customers searching online. The author claimed the listing for Welsh Machinery Sales and saw changes immediately - their information appeared on Google searches alongside reviews, social media links, and contact options. Claiming a Google My Business listing provides valuable exposure for potential customers searching on Google Maps, Search, and other platforms.
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers’ websites.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
This document outlines different types of Google ad campaigns and ad formats. It describes search campaigns which target customers actively searching online using text ads. Display campaigns use image and video ads to reach customers based on interests and behavior. Shopping campaigns engage customers with product images in search results. Video campaigns focus on app installs, while universal app installs target Android users. Smart campaigns dynamically use search or display ads to maximize brand awareness and lead generation.
Google My Business connects local businesses to customers searching online. The author claimed the listing for Welsh Machinery Sales and saw changes immediately - their information appeared on Google searches alongside reviews, social media links, and contact options. Claiming a Google My Business listing provides valuable exposure for potential customers searching on Google Maps, Search, and other platforms.
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
2018 NYC MarketingBitz Bootcamp: Get Found on Google Search and MapsLocalogy
This document provides instructions for businesses to get listed on Google through Google My Business. It discusses setting up a free Google My Business listing, adding business details like address, category, phone number and website. It also covers verifying the listing, taking a tour of the Google My Business dashboard, making updates from the desktop or mobile app, sharing posts and updates, adding photos and videos, reading and responding to reviews, using messaging and insights. The document concludes with instructions on how to create a free business website through Google.
Google My Business is a free local platform provided by Google that allows businesses to manage their online presence and interact with customers. It benefits businesses by increasing website traffic, sales, search engine rankings, brand recognition, and interactions with customers. The document provides instructions for businesses to create a listing on Google My Business in 9 steps, which involves entering the business name, address, category, contact information, and verifying the listing. It emphasizes that listing on Google My Business can help businesses improve their online presence and visibility to potential customers.
At Google, we see the power of the web working for small businesses every day, connecting millions of small businesses with the customers who are searching for them on Google Search and Maps.
With a little bit of elbow grease and the help of technology, we believe every business can grow online. Together with our partners, we’re on a mission to help make that happen.
Join Speaker for Grow with Google, Bryan Caplan, as he takes you on a tour of how Google works and how to make it work for you.
2018 MarketingBitz Bootcamp (San Francisco): Get Found on Google Search and MapsLocalogy
This document provides instructions for businesses to get listed on Google for free. It outlines a 5 step process to create a Google My Business listing which includes searching for your business, selecting or adding your business, entering business details, verifying your connection to the business, and verifying the business. It then reviews how to use the Google My Business dashboard and mobile app to update listings, add photos, share posts, manage business hours and attributes. It also discusses how businesses can communicate with customers via text messaging on their listings and view customer insights. The document concludes by explaining how to create a free business website through Google.
This document provides a step-by-step tutorial for listing a business in the Google Places local search listings. It explains that traditional advertising is declining while online searches are rising, making Google Places listings important. It outlines the three key places businesses appear in Google searches and focuses on free local business results. The tutorial then guides the reader through claiming an existing listing or adding a new one, filling out details, validating the listing, and optimizing the listing over time. It stresses the importance of reviews, social media profiles, and website optimization.
Google Local SEO Marketing Strategy for Local BusinessesAbdul Malick
Google My business and Local SEO Marketing Strategy presentation includes Optimize the Google Listing, Local Business Directories, and website SEO with local keywords with tips and best practices from Abdul Malick who is senior digital marketing and SEO consultant in Chennai, Tamil Nadu, India
This document discusses how Google My Business (GMB) pages can be used effectively for businesses. It provides information on setting up and optimizing a GMB listing, including adding business information, verifying the listing, creating citations and backlinks to boost rankings, and reviewing and optimizing the business webpage. Statistics are given showing increasing success rates for GMB over time. Tips provided include using specific local citations and keywords, and maintaining accurate information and reviews.
1. The document provides 5 actionable steps for attracting new clients through local search: (1) claim your space by creating listings on directories like Google+, (2) establish consistency across listings, (3) get social to engage locally on platforms like Google+, Twitter, and Yelp, (4) create localized content through local events and press, and (5) get customer reviews by asking for feedback.
2. It emphasizes the importance of local search optimization and a strong local online presence, citing that 97% of shoppers research businesses online and positive reviews increase trust and conversions.
3. Videos and guidance are provided for each step to help businesses understand customer journeys, highlight their value, and learn
2018 MarketingBitz Bootcamp (Chicago): Get Found on Google Search and Maps (G...Localogy
This document provides steps for businesses to get listed on Google Search and Maps. It explains how to claim and verify a Google Business Profile, add details like business categories, photos and service areas. It also describes how businesses can engage with customers by responding to reviews, posting updates and managing business hours. The dashboard provides insights into how customers interact with the listing. Finally, it outlines how to create a free business website directly from the Google Business Profile.
Google launched Place Pages to provide information on over 50 million locations worldwide to help people find places locally, such as businesses, landmarks, and facilities. Place Pages display key details like photos, reviews, and business hours sourced from across the web. Four million businesses have claimed their Place Page on Google to manage their online presence. The document discusses how small businesses can utilize their Google Place Page listing and local search results to attract more customers by optimizing their listing details and engaging with online reviews. It provides tips on boosting a business's visibility through tools like Google Boost ads, local business directories, and encouraging online reviews.
There are 2,065,523 small businesses in Australia that account for 33% of Australia’s GDP. Search engine optimisation, being the cheapest form of digital marketing can have some incredibly impactful, long term transformative results for a business. Here's my deck from deep diving into SEO for Small Business.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
This document discusses using Google+ for business purposes. It provides information on setting up a Google+ local page to claim a business listing, increase SEO and get reviews. It also covers topics like authorship to strengthen branding, developing a posting plan for engaging customers, and how the marketing landscape has shifted from a product to relationship era where storytelling and content are key. Businesses are encouraged to throw more "jab" posts to build relationships while following up with occasional "right hook" calls to action.
http://toponlinedirectories.inthegrandrapidsarea.com/ Experience The Power of Online Business Directories. Get Your Business listed in the Top Directories. Check Out This Free Power Point Slide and Get Your Free Report Today
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
Lehman College is redesigning its Continuing Education website to improve the user experience and increase visibility. The new design is responsive, optimized for search engines, and aims to personalize content to engage users. Since launching the new site and registration system, online and overall registrations have increased by 32% and 22% respectively. Insights from Google My Business provide valuable traffic data like website visits and phone calls. Continual analysis of user behavior and search trends will help refine the site and digital strategy over time.
Presentation given at the Florida Realtors Convention in Orlando, FL, on August 22, 2019. If you're a real estate agent, run a realty agency or are a realtor brokage firm, this is a must-watch presentation!
With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches.
Google made it easier for businesses to rank on their search engine by introducing Google My Business.
65 per cent of all Google searches contain a local reference, which means it is especially important for businesses to optimise their local search engine optimisation (SEO).
Google My Business is a free tool for businesses to better manage their online presence by providing information about their business that is shown in Google search results.
This includes information such as their location, contact information, photos, customer reviews and products/services they provide. For a business to create a Google My Business account, they first need a Google account.
Providing as much information as possible to help their Google ranking for relevant search queries. The more Google knows, the easier it is for them to show it to the right people.
A businesses’ online identity is therefore significantly improved as part of a location-based marketing strategy.
Once a Google My Business listing is created, this generates a Google Maps location which synchronises with Google Search to enhance searchability.
Google My Business complements a businesses’ website by giving them an extra marketing presence through a Google listing, which can drive more traffic to the website or convert people into customers without them even needing to visit the website.
It provides a snapshot of your business.
A recent talk Benjamin presented for the Yamba Chamber of Commerce. Helping local businesses to quantify their business with the free tool, Google My Business.
2018 NYC MarketingBitz Bootcamp: Get Found on Google Search and MapsLocalogy
This document provides instructions for businesses to get listed on Google through Google My Business. It discusses setting up a free Google My Business listing, adding business details like address, category, phone number and website. It also covers verifying the listing, taking a tour of the Google My Business dashboard, making updates from the desktop or mobile app, sharing posts and updates, adding photos and videos, reading and responding to reviews, using messaging and insights. The document concludes with instructions on how to create a free business website through Google.
Google My Business is a free local platform provided by Google that allows businesses to manage their online presence and interact with customers. It benefits businesses by increasing website traffic, sales, search engine rankings, brand recognition, and interactions with customers. The document provides instructions for businesses to create a listing on Google My Business in 9 steps, which involves entering the business name, address, category, contact information, and verifying the listing. It emphasizes that listing on Google My Business can help businesses improve their online presence and visibility to potential customers.
At Google, we see the power of the web working for small businesses every day, connecting millions of small businesses with the customers who are searching for them on Google Search and Maps.
With a little bit of elbow grease and the help of technology, we believe every business can grow online. Together with our partners, we’re on a mission to help make that happen.
Join Speaker for Grow with Google, Bryan Caplan, as he takes you on a tour of how Google works and how to make it work for you.
2018 MarketingBitz Bootcamp (San Francisco): Get Found on Google Search and MapsLocalogy
This document provides instructions for businesses to get listed on Google for free. It outlines a 5 step process to create a Google My Business listing which includes searching for your business, selecting or adding your business, entering business details, verifying your connection to the business, and verifying the business. It then reviews how to use the Google My Business dashboard and mobile app to update listings, add photos, share posts, manage business hours and attributes. It also discusses how businesses can communicate with customers via text messaging on their listings and view customer insights. The document concludes by explaining how to create a free business website through Google.
This document provides a step-by-step tutorial for listing a business in the Google Places local search listings. It explains that traditional advertising is declining while online searches are rising, making Google Places listings important. It outlines the three key places businesses appear in Google searches and focuses on free local business results. The tutorial then guides the reader through claiming an existing listing or adding a new one, filling out details, validating the listing, and optimizing the listing over time. It stresses the importance of reviews, social media profiles, and website optimization.
Google Local SEO Marketing Strategy for Local BusinessesAbdul Malick
Google My business and Local SEO Marketing Strategy presentation includes Optimize the Google Listing, Local Business Directories, and website SEO with local keywords with tips and best practices from Abdul Malick who is senior digital marketing and SEO consultant in Chennai, Tamil Nadu, India
This document discusses how Google My Business (GMB) pages can be used effectively for businesses. It provides information on setting up and optimizing a GMB listing, including adding business information, verifying the listing, creating citations and backlinks to boost rankings, and reviewing and optimizing the business webpage. Statistics are given showing increasing success rates for GMB over time. Tips provided include using specific local citations and keywords, and maintaining accurate information and reviews.
1. The document provides 5 actionable steps for attracting new clients through local search: (1) claim your space by creating listings on directories like Google+, (2) establish consistency across listings, (3) get social to engage locally on platforms like Google+, Twitter, and Yelp, (4) create localized content through local events and press, and (5) get customer reviews by asking for feedback.
2. It emphasizes the importance of local search optimization and a strong local online presence, citing that 97% of shoppers research businesses online and positive reviews increase trust and conversions.
3. Videos and guidance are provided for each step to help businesses understand customer journeys, highlight their value, and learn
2018 MarketingBitz Bootcamp (Chicago): Get Found on Google Search and Maps (G...Localogy
This document provides steps for businesses to get listed on Google Search and Maps. It explains how to claim and verify a Google Business Profile, add details like business categories, photos and service areas. It also describes how businesses can engage with customers by responding to reviews, posting updates and managing business hours. The dashboard provides insights into how customers interact with the listing. Finally, it outlines how to create a free business website directly from the Google Business Profile.
Google launched Place Pages to provide information on over 50 million locations worldwide to help people find places locally, such as businesses, landmarks, and facilities. Place Pages display key details like photos, reviews, and business hours sourced from across the web. Four million businesses have claimed their Place Page on Google to manage their online presence. The document discusses how small businesses can utilize their Google Place Page listing and local search results to attract more customers by optimizing their listing details and engaging with online reviews. It provides tips on boosting a business's visibility through tools like Google Boost ads, local business directories, and encouraging online reviews.
There are 2,065,523 small businesses in Australia that account for 33% of Australia’s GDP. Search engine optimisation, being the cheapest form of digital marketing can have some incredibly impactful, long term transformative results for a business. Here's my deck from deep diving into SEO for Small Business.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
This document discusses using Google+ for business purposes. It provides information on setting up a Google+ local page to claim a business listing, increase SEO and get reviews. It also covers topics like authorship to strengthen branding, developing a posting plan for engaging customers, and how the marketing landscape has shifted from a product to relationship era where storytelling and content are key. Businesses are encouraged to throw more "jab" posts to build relationships while following up with occasional "right hook" calls to action.
http://toponlinedirectories.inthegrandrapidsarea.com/ Experience The Power of Online Business Directories. Get Your Business listed in the Top Directories. Check Out This Free Power Point Slide and Get Your Free Report Today
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
Lehman College is redesigning its Continuing Education website to improve the user experience and increase visibility. The new design is responsive, optimized for search engines, and aims to personalize content to engage users. Since launching the new site and registration system, online and overall registrations have increased by 32% and 22% respectively. Insights from Google My Business provide valuable traffic data like website visits and phone calls. Continual analysis of user behavior and search trends will help refine the site and digital strategy over time.
Presentation given at the Florida Realtors Convention in Orlando, FL, on August 22, 2019. If you're a real estate agent, run a realty agency or are a realtor brokage firm, this is a must-watch presentation!
With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches.
Google made it easier for businesses to rank on their search engine by introducing Google My Business.
65 per cent of all Google searches contain a local reference, which means it is especially important for businesses to optimise their local search engine optimisation (SEO).
Google My Business is a free tool for businesses to better manage their online presence by providing information about their business that is shown in Google search results.
This includes information such as their location, contact information, photos, customer reviews and products/services they provide. For a business to create a Google My Business account, they first need a Google account.
Providing as much information as possible to help their Google ranking for relevant search queries. The more Google knows, the easier it is for them to show it to the right people.
A businesses’ online identity is therefore significantly improved as part of a location-based marketing strategy.
Once a Google My Business listing is created, this generates a Google Maps location which synchronises with Google Search to enhance searchability.
Google My Business complements a businesses’ website by giving them an extra marketing presence through a Google listing, which can drive more traffic to the website or convert people into customers without them even needing to visit the website.
It provides a snapshot of your business.
A recent talk Benjamin presented for the Yamba Chamber of Commerce. Helping local businesses to quantify their business with the free tool, Google My Business.
Similar to How to Claim and Get Your Business Listed on Google My Business (20)
Discover the benefits of outsourcing SEO to Indiadavidjhones387
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HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
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How to Claim and Get Your Business Listed on Google My Business
1. GET FOUND ON GOOGLE SEARCH
AND MAPSHow to Claim and Optimize Your Google My Business Page
Sherry Bonelli, Digital Marketer & SCORE Mentor
@sherrybonelli earlybirddigitalmarketing.com
2. Sherry Bonelli, MA Internet
Marketing
Owner, early bird digital
marketing
• 18+ years’ digital
marketing experience
• Launched ecommerce
business in 1998
• Public Speaker
• Specialties:
• Search Engine
Optimization (SEO)
• Reputation Marketing
• Content Marketing
• Social Media Marketing
• Video Marketing
About
Me…• 18+ years’ digital
marketing experience
• Launched ecommerce
business in 1998
• Public Speaker
• Specialties:
Sherry Bonelli, MA Internet Marketing
Owner, early bird digital marketing
SCORE Mentor
About
Me…
7. THE QUICK PITCH
Google My Business is a free tool businesses use
to manage info across Google Search and Maps.
By keeping info accurate and up-to-date,
businesses can find and connect with potential
customers.
To be eligible, a business must make in-person
contact with customers during stated business
hours. This can happen either at the business itself
or at a customer’s location.
8. WHO’S ELIGIBLE
In order to qualify for a Google My Business listing, a
business must make in-person contact with customers
during stated hours.
If a business is located in a residential area or does not meet
with clients at their place of business, they should add a
service area to hide their address.
Exceptions: ATMs, video-rental kiosks, and express mail
drop boxes are permitted. If you add these locations, you
must include contact info for customers to get help.
9. WHO’S NOT ELIGIBLE
Most businesses are eligible for Google My
Business listings but there are a few
exceptions. Here are a few examples:
• Online-only businesses
• Businesses that aren’t open yet
• Rental or for-sale properties
• Businesses that use a PO box as the
mailing addresses
11. WHERE DOES INFO SHOW?
You can find info from Google My Business on mobile and desktop versions of
Google Search and Maps.
Customers might not see the entire Google My Business listing, but they can find the
info in many places across Google. That’s why verification is so important, so
business owners can keep their info accurate and up-to-date.
To learn how Google uses business info, read this Help Center article.
12. WHERE DO PEOPLE
SEE BUSINESS
INFO?
Using the Insights reports, you can learn where people
found your business info and what actions they took,
including:
● How many people visited your website
● How many people requested driving directions
● How many people called you
● How many people viewed photos
For detailed info, check out this Help Center article.
14. STEP 1: SEARCH FOR YOUR BUSINESS
gybo.com/business
Click “Find Out” to
see if your business
appears on Google
Search and Maps.
15. IS YOUR BUSINESS INFO COMPLETE?
Update
your
business
info.
Verify
your
business
info.
Add
your
business
info.
16. SIGN IN TO YOUR GOOGLE ACCOUNT
Sign in to the
Google Account
you use for your
business.
Don’t have a
Google Account?
Click “Create an
account” to get
started.
17. STEP 2: SELECT YOUR BUSINESS OR ADD IT
See your business
in the list? Click to
continue.
Don’t see your
business? Click “Let
me enter the full
business details.”
18. STEP 3: ENTER YOUR BUSINESS DETAILS
Can’t find the perfect
category?
Pick something close.
19. DO YOU WORK FROM HOME?
Keep your residential
address private.
Select “Yes” if your
business serves
customers at their
locations. Then, click
“Continue” to set up a
service area.
20. STEP 4: CONFIRM YOUR BUSINESS
Agree to the Terms of
Service. Then, click
“Continue.”
22. WHAT IS VERIFICATION?
Verification determines if a business is eligible for a Google My Business
listing. It confirms the physical location and that an authorized party controls
the listing.
After verification, a business can do the following:
• Make changes to business info that appear across Google
• Read and respond to customer reviews left on Google
• Publish photos that showcase products and services
• See reports, called “Insights” that show how people find and
interact with business info on Google Search and Maps
25. REQUEST A PIN
Your PIN should
arrive in about a
week.
Click “Send postcard.”
Click “Continue” to visit
Google My Business.
26. BONUS: EXPEDITED VERIFICATION -
GYBO.COM/VERIFYMYBUSINESS
• Google Username: Enter
the complete email
address associated with
the business listing.
• Make sure to check your
email as you will receive
an email to confirm
verification or if there are
issues that need to be
addressed.
28. REQUEST A PIN
Your PIN should
arrive in about a
week.
Click “Send postcard.”
Click “Continue” to visit
Google My Business.
Skip This Steps If
You Filled Out the
Form on the
Previous Slide
33. ACCESS MORE TOOLS FROM THE DASHBOARD
Share updates
on Google+.
Advertise your
business on Google.
See how
people interact
with your info
on Google.
Read and
respond to
reviews.
34. ADD MANAGERS TO HELP
Invite managers
here.
From the
dashboard,
click this
menu icon.
Choose their
access level.
Then, choose
Managers.
35. TO RETURN TO GOOGLE MY BUSINESS
Sign in: google.com/business
36. MAKE UPDATES ON THE GO WITH THE MOBILE APP
Download the free app for Android or iOS.
Before you present…
We recommend running through this process for a local business, including the verification step if possible.
Our experience hosting live workshops has been that it works best when attendees watch the entire presentation first, taking notes and asking questions. Then, after explaining the process, attendees work online (following the steps outlined in this presentation) to create Google My Business accounts.
We encourage you to print out copies of the slides and share them with your attendees so they can easily take notes and reference them while building their Google My Business listing.
Talking Points:
Welcome! [Introduce yourself, and give brief overview of your qualifications. Explain the event schedule, ask attendees to turn phones to vibrate, give directions to restrooms, and provide information about handouts, if applicable.]
Today I am going to introduce you to a free resource from Google called “Google My Business.”
Google My Business is a fast and easy way for businesses to manage their online presence with Google.
Google My Business connects you directly with customers, whether they're looking for you on Google Search or Maps.
If you previously used Google Places for Business or Google+ Pages to manage your business information, you’ve likely noticed that your account has been automatically upgraded to Google My Business.
It is also possible to use Google My Business to manage information about products, brands, artists, and organizations. These types of pages don’t include an address or other physical location information that appears on Google Maps. Instead, they offer ways to reach out to followers, fans, and customers on Google+.
Today’s session will focus on setting up Google My Business for local businesses with a storefront or a local service area.
Why is this so important?
Research show that 97% of consumers search the web to find local goods and services, but only 37% of businesses have claimed a local business listing on a search engine.
Today’s session will help you claim your local listing.
When you get on Google, it’s easier for potential customers to find important information, including hours, contact information and directions.
In this example, you see how the Dandelion Chocolate business information is prominently featured on Google’s search results page.
You can help Google understand information about your business, and potentially display it to searchers.
Please note that setting up Google My Business won’t guarantee that your business will appear in Google’s search results, but it will help Google show it consistently across Search and Maps.
Google My Business doesn’t replace your business website; it complements it by giving your business a public identity and presence on Google.
Businesses with storefronts open to customers —and those that meet with customers in local service areas— can appear on Google Maps.
These listings help searchers find businesses nearby.
Google Maps also considers other factors, like relevancy, distance, and prominence.
Relevancy is how well a business listing matches a search. If your listing is detailed and up-to-date, Google is more likely to show it for relevant searches.
Distance is just like it sounds: how close is the business to the searcher, or the area specified?
And, prominence is gauged by how well-known the business is, based on information Google can find across the web.
Google My Business works on desktop computers, laptops, tablets and mobile devices.
Why is this so important? According to a May 2013 study from Google and Ipsos, Smartphones have become an indispensable part of our daily lives.
Smartphone penetration has risen to 56% of the population and these smartphone owners are becoming increasingly reliant on their devices.
67% access the Internet every day on their smartphone and most never leave home without it.
Smartphones are critical shopping tools with 77% of users having researched a product or service on their device.
46% of smartphone users have made a purchase on their phone.
Now potential customers can find your business whether they’re searching at home, at work, on the go, or switching between devices.
Google My Business helps present consistent information about your business, everywhere.
If you want to manage your business information from a mobile device, there is a free Google My Business app available in the Google Play Store or from the App Store.
This mobile app allows you to manage your business information while you’re on the go.
There are a few tasks you can’t complete via the app, including deleting a page and changing page settings.
Service-area businesses are also limited in the edits they can make to their area of service.
Google My Business is free. No catch.
If you previously used Google Places for Business or Google+ Pages to manage your business information on the map, your account has been automatically upgraded to Google My Business.
Let’s walk through the process of creating a Google My Business account for your local business.
One Side Note:
If anyone here wants to verify more than 10 separate locations for the same business we recommend doing this a different way, using Google’s bulk verification process. During the break when we help business get verified we’ll help you get started with this.
NOTES FOR SPEAKER:
For Bulk Verification: send them to Help Center: support.google.com/business/answer/4490296
According to Brandmuscle 56% of businesses have not claimed their Google My Business Page!!!!
Start by visiting www.gybo.com/business
Type in the name of your business and click “Find Out” to see if your business is already listed on Google Maps.
This triggers a diagnostic tool that tells you whether or not the business can be found on Google. There are three possible outcomes.
The first: “Nice Job. You’re on the Map.”
This means the business is verified, that is, the business owner— or someone authorized to manage the business— can sign in and make updates that can appear on Search and Maps.
You can see suggestions for keeping the business information accurate and up-to-date, plus a preview of the listing as it could appear on Google. If sections are missing information they are highlighted for your attention.
To access Google My Business from the diagnostic tool, click the “Update Your Business Info” button.
You will need to sign in to Google My Business with the Google username and password associated with the listing.
The second outcome: “Your Business Info Might be Incorrect on Google.”
This means your business information may appear on Google, but the location is unconfirmed and the listing hasn’t been claimed, or verified.
If this is your business, you can verify it to confirm the location by clicking the button labeled “Verify Your Business Info.”
This starts the verification process. I’ll explain how that works in a few minutes.
The third outcome: the diagnostic tool can’t find any information about the business and you see: “Your business isn’t on the map.”
Click “Add Your Business Info” to create a listing.
Before using many of Google’s products, you need to set up a Google account.
This provides a single login (username and password), and access to all the connected Google products.
For example, if you login to Gmail (which is automatically a Google account), you do not need to login again to access your calendar or docs - they are all connected.
If you don’t use Gmail, you can register another email address as a Google account by visiting www.google.com/accounts.
Look for your business in the list of results.
If you see your business, click the corresponding arrow. That will actually skip you ahead to Step #4.
If your business does NOT appear in this list, click the last option, labeled “Let me enter the full business details.” That takes you to Step #3.
If you you clicked “Let me enter the full business details” you will see this page that asks you to enter your business information.
Be careful to enter the information correctly, paying attention to capitalization and spelling. This is how your information may appear across Google.
Please follow these guidelines when entering your address:
Enter the complete and exact street address for your location. For example: "1600 Amphitheatre Parkway, Mountain View, CA, 94043”.
PO Boxes are not allowed
Only include information that is part of your official address. Do not include extra information like cross-streets or nearby landmarks.
Suite or office numbers may be added separately from your street name and number.
Make sure you include a city, state, zip, and country in your address.
In some cases, your business cannot be located – for example, in areas where there are only PO Boxes, or on streets so new that they aren’t listed on the Maps. In today’s workshop, we can help verify your business.
If for some reason we cannot verify your business during this session, your next step would be to contact Google by visiting support.google.com/business and clicking “Contact Us” at the top. From here you can call Google or use the Live Chat option to get assistance with your listing.
You are also asked to select a category for your business. It must be an existing category - you can’t create one. If you can’t find the perfect category, don’t let that stop you from making a listing. Choose something close.
For example, let’s imagine you are a LEED certified construction company. You would look for a category by typing characters in and seeing what categories pop up in the list below.
You might start by searching for LEED or “green construction” – but those categories don’t exist. The closest fit might be the generic “Construction Company” category.
That’s OK – you can use the business description to provide important details about your business.
Many local service-area businesses operate out of private homes.
These businesses can still appear on Google Maps without displaying the address or driving directions.
Here’s how you do it.
At the bottom of the page, look for a checkbox labeled, “I deliver goods and services to my customers at their location.”
Check the box.
Now you’ll set a service area.
You can define the service area by adding cities and ZIP codes, or specifying a radius.
Keep in mind that the service area is intended for a local presence on Google Maps.
It’s not a way to advertise the business nationwide or worldwide.
Even if the business ships products or offers services anywhere, the radius should reflect a local area.
Google does not have an official recommendation for the size of a service area—it depends.
For example, in a densely populated area, like NYC, the radius might be 5 miles.
In a rural area, the radius might be 100 miles.
Choose a distance that makes sense for your business.
If the business has a service area and a storefront open to customers, check the box labeled “I also serve customers at my business address.”
This allows the address and the service area to appear on Google Maps.
When you’re done, click “Continue” to go to the next step.
Now, review the information carefully.
Click the back button to make any corrections.
If everything looks good, check the box to indicate that you are authorized to manage the business information and agree to Google’s Terms of Service.
Then, click “Continue.”
Google wouldn’t let just anyone manage your business info, so to make sure the basic information you submit is accurate, Google asks you to verify that you are the owner.
Most business owners verify by postcard. If you’re verifying a business that’s already on Google, you may also be able to verify by phone.
If you’ve verified your business’s website with Webmaster Tools (Google Search Console), you may also be eligible for instant verification. Make sure you’re signed in to Google My Business with the same account you used to verify your site with Webmaster Tools.
For mail and phone verification, Google sends businesses a unique 5-6 digit verification code. You will use that code to confirm your affiliation with the business.
Each verification code is unique to the account and the particular listing for which you’re requesting verification. Please do not share this verification code with anyone else.
If you have the option to verify your business by phone:
Make sure you can directly answer the business phone number to receive your verification code. If you have a voicemail system, switchboard, or call center this method will not work.
Click Verify by phone to have the code sent to your phone automatically via automated message.
Enter the code from the message into your dashboard.
Please note: Google will never call your business and ask for your code, password, or any personal info.
If you do not see the phone or Webmaster Tools verification options, click the arrow next to “Mail me my code.”
On the postcard request screen, make sure your address is displayed accurately.
You can also add an optional contact name to help your postcard reach you.
Then click ”Send postcard.”
It will take about 1 – 2 weeks for your postcard to arrive.
Google's normal verification process is to mail a code to the business address. Google is expediting this process for businesses at partner-hosted workshops. Google’s team will manually verify your business info, so you do not need to request the code through postcard (just ignore that step) and fill out this form instead.
*As the business owner, you must use your email address to create and verify the Google My Business listing. Once it's verified, you can add additional "Managers" to help you update and manage the listing.
On the postcard request screen, make sure your address is displayed accurately.
You can also add an optional contact name to help your postcard reach you.
Then click ”Send postcard.”
It will take about 1 – 2 weeks for your postcard to arrive.
Let’s take a brief look at the Google My Business dashboard to see what you can do.
This is the Google My Business dashboard.
You can add a profile photo to help Google+ users find and identify your page. Your profile photo shows up whenever you interact with someone, so pick a photo that really represents your business, like your storefront.
Add the profile photo by clicking on the blue circle gift icon or the button labeled “Add profile photo.”
You also have the option to add business photos (click the “Add photos” button).
And, for businesses who want to show off their storefront, there is an option to “Add virtual tour.” This connects you to a site with information about hiring a Google Trusted Photographer to take a 3D tour of your business location and add to your listing.
In the top, center area you can see the information you entered when you created the listing a few moments ago, plus some areas that can use more information like “Add website” and “Add hours of operation.”
To make changes, click the red “Edit” button or “EDIT INFO” in the top navigation.
Now you can edit business details that appear across Google Search and Maps.
Again, be sure to use correct spelling, capitalization, and punctuation, Google doesn’t edit that for you.
Click the gray pencil icons to make changes and add more info, like additional phone numbers, a website, and hours of operation.
You can write a short description for your business in the “Introduction” section.
When you’re finished, click the button at the bottom labeled “Done editing.”
You can make changes anytime.
Photos help your business get found across Google, including on Search, Maps, and Google+. Photos can be added by both businesses and customers. By adding your own business photos, you’ll help your customers understand what makes your business special.
Note that your photos won’t be eligible to show up on Google until you verify your business.
There are several types of photos you should add to your business page:
Profile photo - Add a profile photo so that your customers can recognize your business on Google. Your profile photo will be featured next to your business name on your Google+ page. Your profile should be a different photo from your business logo, which should be added in the "Logo" section.
Cover photo - Add a cover photo to showcase your page’s personality. Your cover photo is the large photo featured at the top of your Google+ page. Note that this photo will be cropped to fit a 16:9 aspect ratio.
Logo - Add your logo to help customers identify your business. Square-sized logos display best on Google. You can choose to make your logo serve as your profile photo. Your logo won't appear on your Google+ page, but you can choose it to represent your business on Maps and Search.
Plus, interior photos, exterior photos, team photos and more.
Best practices for photos:
Format: JPG/JPEG, PNG
Image File Size: 10KB - 5MB
Recommended minimum dimensions: 720px wide by 720 pixels high
Quality: The photo should be in-focus, well-lit, have no photoshop alterations, and no excessive use of filters. The image should represent reality.
Now let’s look at a few more Google my Business features, found on the main dashboard page.
The page is organized into sections, referred to as “cards.” Each card shows information specific to your account.
Here are a few cards you may see in your account.
The first card is called “Insights.” Once your business is verified, you’ll see data.
The data help you understand your business’s visibility across Google. The card shows a few key stats, like the number of views your business had across Google, the number of clicks, and new followers. You can click “View insights” to get more detailed information, including:
All-time data: # of cumulative pageviews beginning October 1, 2012.
Views: total # of views of biz info and content received. See views broken down by search, photo, post and profile.
Clicks: total # of clicks the biz received, including driving directions and clicks to website.
Driving directions: areas from which users searched for driving directions to biz using GMaps. (US only).
Actions: total # of actions biz info received in last 7, 30, or 90 days. The actions include:
+1 clicks: # of clicks +1 on your G+ posts
Shares: # of re-shares from your G+ page
Comments: # of comments on posts from G+ page
The data is not real-time; it takes 48 hours to refresh. Values are approximate; only significant values shown.
The next card you may see is labeled “Reviews.”
This card displays data once your business has been verified.
From here, you can read and respond to reviews about your business.
Businesses often ask about what to do about a negative review (the usual question is, how to do I remove it?). Unless the review violates one of Google’s content policies, business owners cannot remove it. Google encourages business owners to respond to reviews (both positive and negative). This demonstrates that your business acknowledges customers - happy or not. The response might explain a company policy or attempt to amend an issue. The business owner can ask the review’s author to edit or remove negative comments. Business owners can also encourage customers to write about good experiences (send them a link to your Maps listings in an email, or explain how to find in when you chat with them in person ).
The next card you see connects to Google+. You can share updates with your audience directly from Google My Business. Actively posting on social media can engage your customers and help build your online following.
The last card you may see shows data if you advertise your business on Google.
You can see advertising activity, including clicks, phone calls, and and views (impressions).
You can access your full account (AdWords or AdWords Express) by clicking the blue “Manage ads” button.
The owner of the business listing can invite other people to manage the information.
Incidentally, inviting another person gives them access to this Google My Business listing, but not any other Google products you might use, like Gmail. In other words, they can’t read your email.
To add a manager, click the menu icon on the top left corner of the dashboard.
Then, choose “Managers” from the menu.
Now, add the email address of the managers you’d like to invite.
There are three access levels: Owner (that’s you, unless your transfer ownership to another manager); Managers (they can do almost everything owners can do, except delete the listing or transfer ownership); and Communications Managers (they have more limited access to the business listing).
When you’re done, click “Invite” to send an email to the new page managers. Once they open the email and accept the invitation, you will see them listed as Managers or Communications Managers.
As the owner, can you revoke access to the business listing, or transfer ownership of the page to another Manager.
You can make changes to your business listing at any time, via Google My Business.
You can make changes from any device with a web browser and internet access, as long as you have the username and password.
To return, sign in at www.google.com/business with the email and password that you used to create & verify the account.
You don’t need to return to www.gybo.com to access an existing Google My Business account.
Many people work while they’re on the go, using mobile devices.
Google My Business has a free app available for Android and Apple devices.
You can make many changes to your Google My Business listing from this app (although not all).
Download the app at Google Play (play.google.com) or the iTunes Store (apple.com/itunes)
Let’s fast forward a week or two, when your postcard from Google My Business arrives in the mail.
Now it’s time to complete the verification process, so your business will appear on Maps and you’ll see data in your Google My Business dashboard.
The verification PIN code in the postcard is valid for 30 days, so you should do this as soon as the postcard arrives.
With your postcard in hand, return to Google My Business by signing in at www.google.com/business
Do not return to www.gybo.com.
This is the Google My Business dashboard.
You can add a profile photo to help Google+ users find and identify your page. Your profile photo shows up whenever you interact with someone, so pick a photo that really represents your business, like your storefront.
Add the profile photo by clicking on the blue circle gift icon or the button labeled “Add profile photo.”
You also have the option to add business photos (click the “Add photos” button).
And, for businesses who want to show off their storefront, there is an option to “Add virtual tour.” This connects you to a site with information about hiring a Google Trusted Photographer to take a 3D tour of your business location and add to your listing.
In the top, center area you can see the information you entered when you created the listing a few moments ago, plus some areas that can use more information like “Add website” and “Add hours of operation.”
To make changes, click the red “Edit” button or “EDIT INFO” in the top navigation.
Enter the PIN and click “Submit” to complete the verification.
Congrats! Your business is now eligible to appear across Google Search and Maps, and you can access and manage your business information.
Welcome, and thank you for coming today…we’ve got a great session planned, with a little bit of marketing theory, a whole lot of practical marketing tips. This session is about how you can use email marketing and social media to grow your business or organization.
[click to next slide]
I want everyone to stop and give yourselves a round of applause. Congratulations, you’re ready to set up Google My Business!
Thank you so much for attending today’s session.
If you have any more questions, we’ll be here for the remainder of the session to help.
You can learn more about Google My Business by visiting www.google.com/business.