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7 Keys to Startup Success No One Will Teach You

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7 Lessons I've learned running a web advertising startup for the past 2+ years that no one taught me in the beginning but that I wish they had.

These lessons mostly deal with the human issues of running a lean startup from concept to making money.

The slides are lean themselves and really need some accompanying audio for explanation.

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7 Keys to Startup Success No One Will Teach You

  1. 1. The Engine of Creative Talent<br />7 Keys to Startup Success No One Will Teach You<br />James Sherrett, Founder & CEO<br />james@adhack.com – 604-788-1502<br />
  2. 2. AGENCIES<br />CREATORS<br />BRANDS<br />AdHack Creative Platform<br />Search & Discovery<br />Projects & Workflow<br />Transactions & Rights<br />
  3. 3. <ul><li>Raising money?
  4. 4. Venture Hacks</li></ul>Finding product – market fit<br /> The Lean Startup by Eric Ries<br /><ul><li>Becoming a success
  5. 5. Customer development by Steve Blank</li></ul>Sources<br />
  6. 6. The Monetorium<br /> Bank & CC audit<br /><ul><li>Personal credit score
  7. 7. Line of credit
  8. 8. How long can you go with $0?</li></ul>#1: Personal Finances<br />
  9. 9. The Family talks<br /> No Missing Person report<br /><ul><li>The Partner talks
  10. 10. This will be hard, long and hard some more
  11. 11. How far can you go alone?</li></ul>#2: Personal Relationships<br />
  12. 12. Micromanager, micromanager.<br /> You need honesty.<br /><ul><li>The Single-Lens problem
  13. 13. You need help.
  14. 14. What if you were hiring you?</li></ul>#3: Know Thyself<br />
  15. 15. Failure! Depression! Doom!<br /> Other times.<br /><ul><li>Wins! Elation! Dream fulfilled!
  16. 16. Sometimes.
  17. 17. How will you handle the ride?</li></ul>#4: The Rollercoaster<br />
  18. 18. Culture of focus & achievements<br /> Most powerful force.<br /><ul><li> The show and tell of your vision
  19. 19. A startup is made of people.
  20. 20. How will you make them believe?</li></ul>#5: People, people, people<br />
  21. 21. Every business is an argument<br /> You are uninvited to exist.<br /><ul><li>You don’t know!
  22. 22. Series of illinformed, inopportune decisions.
  23. 23. How will you convince people?</li></ul>#6: Eating the fear<br />
  24. 24. Sustainable<br /> Customers. Rinse. Repeat.<br /><ul><li>Unsustainable
  25. 25. You, friends, family, investors, government.
  26. 26. How will you sell? And sell?</li></ul>#7: The Scent of Money<br />
  27. 27. Personal finances<br />Personal relationships<br />Know thyself<br />The rollercoaster<br />People, people, people<br />Eating the fear<br />The scent of money<br />7 Keys<br />
  28. 28. The Engine of Creative Talent<br />7 Keys to Startup Success No One Will Teach You<br />http://blog.adhack.com<br />James Sherrett, Founder & CEO<br />james@adhack.com – 604-788-1502<br />

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