Business Models That Work In Mobile Health

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Business Models That Work In Mobile Health

  1. 1. Business Models That Work In Mobile Health<br />Sonny Vu<br />Chairman and Founder, AgaMatrix<br />SMS: 617-642-6226<br />@SonnyVu<br />www.agamatrix.com<br />
  2. 2. 130 Employees (Salem, NH)<br /> COMMERCIAL Partners<br /> Intellectual property<br /> ALL ABOUT MHEALTH<br />
  3. 3. Demo Video<br />
  4. 4. Games, useful services, etc.<br />+<br />
  5. 5.
  6. 6. Source: http://www.cdc.gov/diabetes/statistics<br />
  7. 7. What can we do today?<br />Connected Health<br />Public <br />Policy<br />Drug <br />Discovery<br />
  8. 8. Healthcare Costs Related to Disease<br />Source: http://bit.ly/ksigHF<br />
  9. 9. Non-Compliance<br />Non-Compliance<br />I didn’t <br />fill my prescription.<br />We filled our prescriptions.<br />Source: http://bit.ly/lrkLf7 <br />
  10. 10. Potential Savings From Improvements <br />in Healthcare Quality and Safety<br />$100B Non-Adherence<br />$9B<br />$20B<br />$40B<br />$30B<br />Source: http://bit.ly/kBi2eO <br />Music<br />Video Games<br />Book Publishing<br />Online Ads<br />Source:<br />http://bit.ly/El4R8<br />Source: <br />http://bit.ly/mkY3PQ <br />Source: <br />http://bit.ly/iPs8dH <br />Source:<br />http://bit.ly/mR9l9o <br />
  11. 11.
  12. 12. What You Can Sell<br />
  13. 13. Road Blocks<br />
  14. 14. Who will pay for what?<br />
  15. 15. Type 1 Patient:<br /> 365 days/year<br /> x 4-8 tests/day<br /> x 16¢ - 50¢/strip<br />-------------------------<br />$233 - $1460 / year<br />Meter cost ($20-$40) covered within a few weeks<br />~30-60 million people<br />Type 2 Patient:<br /> 365 days/year<br /> x 1 - 3 tests/day<br /> x 16¢ - 50¢/strip<br />-------------------------<br /> $58 - $273 / year<br />Meter cost ($20-$40)<br />covered within a few months<br />~240-270 million people<br />
  16. 16. Key Companies for mHealth<br />…Aren’t In This Room (?)<br />www.agamatrix.com<br />16<br />
  17. 17. Music Innovation Cost Music Retailers<br />
  18. 18. Gaming Interaction<br />
  19. 19. What Opportunities Exist in $50B?<br />$50B in Pharma<br /> products are going <br /> “Off Patent” in 2011-12<br />Even after that destruction <br /> the Pharma industry will <br /> be worth $720B!<br />www.agamatrix.com<br />19<br />
  20. 20. “<br />My goal as CEO <br />is never to inaugurate <br />a new research and development center.<br />”<br />- Chris Viehbacher, CEO sanofi-aventis<br />Source: http://bit.ly/htou1n<br />
  21. 21. Product Design <br />Philosphy & Tips<br />
  22. 22. The Ideal <br />Combination<br />&<br />
  23. 23. We All Want to Believe<br />+50%!<br />
  24. 24. Unsexy<br />
  25. 25. Games for Diabetes<br />
  26. 26.
  27. 27. www.agamatrix.com<br />27<br />
  28. 28.
  29. 29. 2011 Winner<br />Life Science & Medicine Category<br />Other 2010 Winners:<br />Apple: <br />iPad, iPhone 4<br />Daimler AG:<br />Mercedes Benz <br />SLS AMG Coupe<br />svu@agamatrix.com<br />@SonnyVu<br />

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