Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Agro-information @ the farm gate  Sharbendu Banerjee CABI Centenary Celebration Workshop, New  Delhi, India November 29 th...
 
Losing food to pests and diseases <ul><ul><li>40% of the food we grow is lost to pests and diseases </li></ul></ul><ul><ul...
<ul><li>“ An investment in knowledge pays the best interest” </li></ul><ul><li>Benjamin Franklin </li></ul>Information is ...
Information delivery models @ the farm gate <ul><li>Portal web-sites  </li></ul><ul><ul><li>accessed through village kiosk...
Can mobile revolutionise Indian Agriculture?
the possibilities are unlimited!
IFFCO CABI experience <ul><ul><li>Over 5.5 million farmers in 18 states of India have subscribed to date </li></ul></ul><u...
And this is what we have learnt Study of 3000 users by TNS Consultant 2010
Our vision: Single-window information solutions for Farmers
By 2015, we must ensure food for her… Thank you
Upcoming SlideShare
Loading in …5
×

Mobile Technology Enabled Agro-advisory

879 views

Published on

  • Be the first to comment

  • Be the first to like this

Mobile Technology Enabled Agro-advisory

  1. 1. Agro-information @ the farm gate Sharbendu Banerjee CABI Centenary Celebration Workshop, New Delhi, India November 29 th 2010
  2. 3. Losing food to pests and diseases <ul><ul><li>40% of the food we grow is lost to pests and diseases </li></ul></ul><ul><ul><li>India may lose 3.9 million tonnes of wheat yield due to climate change by 2020 </li></ul></ul><ul><ul><li>Rice blast disease results in losses up to 30% every year </li></ul></ul><ul><ul><li>For every 1% reduction in losses we could feed 25 million more people </li></ul></ul>
  3. 4. <ul><li>“ An investment in knowledge pays the best interest” </li></ul><ul><li>Benjamin Franklin </li></ul>Information is needed @ the farm gate
  4. 5. Information delivery models @ the farm gate <ul><li>Portal web-sites </li></ul><ul><ul><li>accessed through village kiosks </li></ul></ul><ul><ul><li>internet access required </li></ul></ul><ul><ul><li>information and Q&A services </li></ul></ul><ul><ul><li>operated by social workers or kiosk entrepreneurs </li></ul></ul><ul><ul><li>SMS and voice messages services (directory) </li></ul></ul><ul><li>Call centers (Farmers’ Helpline) </li></ul><ul><ul><li>accessed through mobiles or telephone land lines </li></ul></ul><ul><ul><li>Information & Q&A services </li></ul></ul><ul><ul><li>SMSs or voice messages </li></ul></ul><ul><ul><li>operated through employed operators </li></ul></ul><ul><li>Mobile applications </li></ul><ul><ul><li>Q&A serviced and market information </li></ul></ul><ul><ul><li>data exchange and transactions (key based) </li></ul></ul><ul><ul><li>IVR technology (voice and data) </li></ul></ul><ul><ul><li>operated by users themselves </li></ul></ul><ul><ul><li>iconic voice messages </li></ul></ul><ul><ul><li>Value Added Services </li></ul></ul>
  5. 6. Can mobile revolutionise Indian Agriculture?
  6. 7. the possibilities are unlimited!
  7. 8. IFFCO CABI experience <ul><ul><li>Over 5.5 million farmers in 18 states of India have subscribed to date </li></ul></ul><ul><ul><li>Each farmer daily gets 5 local language voice messages on crop protection, agronomy, animal husbandry etc </li></ul></ul><ul><ul><li>So far delivered 100,000 Voice Messages and answered 110,000 farmers’ queries </li></ul></ul><ul><ul><li>What CABI is doing </li></ul></ul><ul><ul><li>Providing scientific backstopping service to the local experts </li></ul></ul><ul><ul><li>Content development & Knowledge Management </li></ul></ul><ul><ul><li>Information Quality Assurance </li></ul></ul><ul><ul><li>Developing Special Tools like “Crop Health Diagnosis Kit” </li></ul></ul>
  8. 9. And this is what we have learnt Study of 3000 users by TNS Consultant 2010
  9. 10. Our vision: Single-window information solutions for Farmers
  10. 11. By 2015, we must ensure food for her… Thank you

×