Swiss International Hotels & Resorts is proud to announce that it is entering into a massive marketing initiative with Ethiopian Airlines loyalty members, ShebaMiles members, from 16th July 2019 to 15th July 2020

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Press release
For Immediate Release
Swiss International Hotels & Resorts and Ethiopian
Airlines enter into a Loyalty Program Partnership
This partnership will be celebrated with massive marketing
initiatives running from the 16th July 2019 - 15th July 2020
Baar (CH)/Ras al Khaimah (UAE)/Nairobi (Kenya), 9 July, 2019 – Swiss International
Hotels & Resorts is proud to announce that it is entering into a massive marketing
initiative with Ethiopian Airlines loyalty members, ShebaMiles members, in July 2019.
The new initiative put forth by Swiss International Hotels & Resorts and Ethiopian Airlines
aims to reward their members in their respective partner programs. The partnership with
Ethiopian Airlines is one of the many existing and developing partnerships occurring
between today’s leading airlines and the hospitality industry.
Ethiopian Airlines became a SWISS SELECT partner in November 2018. SWISS SELECT members
can redeem their SWISS SELECT points in exchange for Sheba Miles. 1,000 SWISS SELECT
points are equivalent to 214 Sheba Miles.
Mr. Berhanu Tefera, the Senior Marketing Officer for Customer Loyalty at Ethiopian Airlines
defines the partnership as a natural extension to loyalty, where both the airline and the
hospitality industry work towards a vested interest in building and maintaining the loyalty of their
customers. “This is an exciting opportunity and we are extremely pleased to achieve this at the
crucial time when we are celebrating the ShebaMiles’ 20th
anniversary!”
Airlines and the hospitality industry have operated in the same space for years, selling
complementary products to the same demographic. To celebrate the partnership, all the
Ethiopian Airlines loyalty members, ShebaMiles members, will earn double (2X) SWISS SELECT
points for their stays at all Swiss International Hotels & Resorts worldwide.

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“Sharing loyal customers between industries and brands” as Clive Figaro, the Commercial &
License Services Director at Swiss International Hotel & Resorts explains, “brings enormous
incremental benefit for each organization.” He continues to add that, “For what it’s worth, both
the SWISS SELECT and the ShebaMiles Loyalty programs have been wildly successful and we are
excited for their future growing success.”
SWISS SELECT rewards its guests with exclusive membership privileges and points for every
dollar spent at any participating SWISS SELECT hotel worldwide. The SWISS SELECT network
includes many other hotel brands and worldwide redemption partners.
About:
ETHOPIAN AIRLINES
Ethiopian Airlines, is Ethiopia's flag carrier and is fully owned by the country's government. Ethiopian Airlines was founded
on 21 December 1945 and commenced operations on 8 April 1946.
The airline has been a member of the International Air Transport Association since 1959 and of the African Airlines
Association (AFRAA) since 1968. Ethiopian is a Star Alliance member, having joined in December 2011.
Its hub and headquarters are at Bole International Airport in Addis Ababa, from where it serves a network of 125
passenger destinations 20 of them domestic and 44 freighter destinations. The airline has secondary hubs in Togo,
Malawi, Chad etc. Ethiopian is Africa's largest airline in terms of passengers carried, destinations served, fleet size, and
revenue. Ethiopian is also the world's fourth largest airline by the number of countries served.
SWISS INTERNATIONAL
Founded in 1980, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts is
currently associated with hotels in Africa, the Middle East and Asia. The company is registered in Baar, Switzerland and is
operating from the UAE (Ras Al Khaimah).
Swiss International is operating and licensing its hotels under the following brands: Royal Swiss (Luxury), Swiss
International Hotels & Resorts (Upscale), Swiss Spirit Hotels & Suites (Mid-market) and YESINN by Swiss International
(Economy).
Please visit www.swissinternationalhotels.com for more information or connect with Swiss International on Facebook,
Twitter, LinkedIn, Instagram, and YouTube.