1. ‘Who would be the
audience for your media
product?’
BY SHANNON HARTSHORNE
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2. The target audience for our opening sequence
would be adults aged 16-34, both genders for
equality and those who work as plumbers,
electricians, carpenters, post sorters, drivers,
students, the unemployed and pensioners.
We chose to aim our target for 16-34 year olds
as teenagers/adults are more likely to watch
our film. Our film is based on a thriller/horror,
we thought those genres was more interesting
than others such as rom-coms and indies.
We also chose to set our target audience for
the groups c2 and below, we thought the
manual labour workers and semi unskilled
were well suited for our opening sequence.
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3. Media is like a syringe which injects the audience about attitudes and beliefs, it
basically tells us what to think.
- For example watching something violent on TV and we then want to do the
same.
Violence in films (exorcist and clockwork have been banned because of a belief
to encourage people to copy crimes within them.)
On the other hand no one has ever claimed that everyone will be affected by
the texts in the same way.
Mass media are powerful
Makers of media messages can influence us to do whatever they want us to do
whatever they want us to do.
Audience are passive
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The ‘hypodermic syringe’ theory.
5. Blumler and Karz
There are four different types of gratifications;
Information- satisfy our curiosity
Personal identify- we may watch TV for models for our behaviour
Integration and social interaction- we used the media to find out
more about the circumstances of other people (empathy or
sympathy).
Entertainment- fill time, relaxation.
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The ‘uses and gratifications’ theory.
