Evolution of marketing

1. M O D U L E 1
P r e p a r e d B y
R e s h m a K r i s h n a n
A s s i s t a n t P r o f e s s o r
M a r E l i a s C o l l e g e
Evolution Of Marketing

2. Evolution Of Marketing
 Marketing is not a phenomenon and practice
developed by the modern world. The are different
stages in the evolution of marketing.
1. Barter Stage
2. Production stage
3. Sales stage
4. Marketing stage

3. 1. Barter Stage
 This is considered as
the first phase of
evolution.
 During this period
people exchanged
goods for goods
without using any
medium of exchange
such as money

4. 2. Production Stage
 Production oriented
marketing dominated at
the beginning of capitalism
to the mid 1950’s.
 At that time business
enterprises were highly
concerned with production
issues.
 Features :
 limited line of products
 Pricing based on cost of production
 Limited research
 Low promotion

5. 3. Sales Stage
 Estimated from the mid of
1950 to 1970’s
 After second world war ,
accelerated demand for
consumer products led to
the development of this
stage.
 Advertisement and other
promotion techniques were
widely followed.
 Pricing was based on
competitiors

6. 4. Marketing stage
 It is considered as
modern stage
 Business start with the
determination of
consumer wants and
ends with the satisfaction
of those wants.