Nirvan Profile

NIRVAN
Healthcare Education & Communication

We strive to change the behavior of
Healthcare Organizations, Professionals and
Patients leading to a better outcome for all.

www.themegallery.com

Contents

• Our philosophy and goals

• Our take on current reality

• Our proposal for change

• Our view of future


Our inspiration is Buddhism
NIRVAN means ‘Liberation of the mind’
by discovering a path through Right vision, Right
mindfulness, Right understanding and Right action


Philosophy
Nirvan is liberation of mind
Liberated mind leads to Evolution

Evolution leads to Transformation

Transformation leads to Empowerment

Empowerment leads to Introspection

Introspection leads to Desire to Progress


Vision & Mission
It is our endeavor to bring Enlightenment & Revolutionary change in the
Thinking and Functioning of Healthcare Organizations and Healthcare
Professionals.

Transform values and Mission 1 Building renewed
Practices. Relationships.

Mission 4 NIRVAN Mission 2

Transform the operating Transforming the role of
procedures of healthcare and Mission 3 doctor to being a
medical organizations. “Total Health giver”.


Goals of Nirvan

Enhance healthcare Facilitate medical
delivery by relationship professionals to become
management „practice‟ managers

Become healthcare Innovation in customer
communication partners engagement

Accept patient as an Empower patient with
enlightened healthcare education esp. in
consumer Chronic diseases

Enlist patients as Encourage knowledge
partners in disease driven medico marketing
management


Knowledge Facilitator

NIRVAN

Healthcare Healthcare
Organizations Professionals

Patients

Build customer Build medical
loyalty and Informed practice
customer base patient and patient base


Key activities

Partner with Healthcare Professionals and Healthcare Organizations for:

 Doctor - Patient Relationship Management.

 Industry – Customer Relationship Enhancement.

 Knowledge based Medical Marketing Solutions.

 Medical Practice Management modules.

 Patient Education programs.


It is Information age Healthcare

Requirement in current
scenario
• Knowledge driven medico
marketing.
• Relationship oriented
business in healthcare.
• Patient & Practice training in
medical education.
• Innovation in Customer
Engagement.
• Redefine Doctor - Patient
connect.
• Redefine Industry – Customer
connect.


Objectives

• Bring creativity in building healthcare brands.

• Go beyond the conventional ways to engage doctor clients.

• Educate and train the doctors on soft skills, patient & practice
management.

• Empower patients by creating awareness and imparting healthcare
education.

• Give new definition to the TRIO of “Healthcare companies–Healthcare
professionals–Patients”.


Patient Education

Patient Education
Healthcare Modules Doctor Education
Communication
Medico marketing Patient & Practice
Customer Management Skills
Engagement Model

NIRVAN
Target audience Offerings Target audience
Healthcare companies- Hospitals, Doctors,
Pharmaceuticals, Medical students,
Diagnostics, Devices, Nursing homes,
IT, Stem Cells. NGO‟s, Patients


Healthcare Communication
Scientific Knowledge facilitator
Medico marketing consultancy
Medical content development
Marketing facilitator
Scientific training / CME

Customer Engagement Model
Seminars and Workshops
C
 Going beyond the Conventional to engage doctors.
 Creating memorable, fun filled and unusual experiences for doctors.

(More details on each module can be provided on request)

Doctor Education Modules

Managing Patients and practice to create patient loyalty in Healthcare.
 Change behavior to see beyond medications and interventions.
Accept patient as a partner in disease management through education.
Create a MINI MBA for doctors.

Patient Education Modules
 Patients as adult partners to doctors.
 Disease and health awareness programs.
 Life beyond medication programs.
 Art based therapies for chronic patients.
(More details on each module can be provided on request)

Our Commitment

With Knowledge

With Tools

With Benefits


Sources used

• Published articles
• Online articles
• Healthcare magazines
• Healthcare Websites
• Medial association magazines
• Healthcare Blogs
• Speaker in conferences
• Patient education sessions
• Patient counseling
• Doctor events


Our Presence

• IMA exhibition: 2010 • Doctor awareness program in
• Indian Medical Association lectures partnership with IT : 2010
:“Doctor-patient Relationship.”,2010. • Patient awareness programs: 2010
• Articles in medical publications. • IT Healthcare project: IIT
• Oral presentations in medical Mumbai, Remote patient Monitoring
conferences. / Telemedicine.
• Parma / hospitals approaching us to • KOL advocacy: Stem cell therapy /
explore partnership. Cord blood banking..
• Fairly strong online presence. • Medico marketing consultant to
pharmaceuticals.
• Outsourcing partners in medical
writing.


Healthcare topics covered

Medical professionals Patients

• Clinicians to Managers: A • Understand your medicines.
Mindset Shift. • Basics of drugs.
• Medical Practitioners to Medical • Medication errors.
Entrepreneurs. • Understand your prescription.
• Doctor – Patient relationship. • Germs and Health.
• Patient centric approach. • Stem cell therapy.
• Patient as a healthcare • Cord blood banking.
consumer.


Scientific Communication


Indian Medical Association
Exhibition 2010

Scientific platforms

Scientific doctor meet, Ahmbd 2010

Kolhapur Medical Association
conference 2010

Affiliations / Alliances
• Medical associations / Hospitals
• Publication houses / Training academies
•Healthcare Organizations
•Partnering with IT healthcare professionals
• Partnering with Nutritionists / Psychologists
• Partnering with other scientific associations
• Partnering with NGO’s / Councilors
• Clinicians, Marketing and Branding expert

Member:
1. Indian Medical Association, Mumbai.
2. Kandivli Medical Association, Mumbai
3. Indian Merchants Chamber – Ex-Committee Member Health and
fitness committee, Professional development
committee, Mumbai

Founder‟s Profile

A. Dr. Shalini Ratan: Founder & Chief Knowledge
Facilitator

 MBBS, MD (Microbiology) Delhi, Fellowship (Mol. Bio.) Hyderabad,
Certificate course Entrepreneurship, Mumbai.
 Progressive experience of 15 years in medical marketing,
clinical laboratory techniques and scientific research.
 Specializes in the area of medico marketing and healthcare training.
Medical specialization in infectious diseases, antibiotics, molecular
biology and immunology.
 Done courses on Psychology and Counseling.


Nirvan Profile

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