Public relations letters are friendly letters periodically sent by organizations to customers or prospects to build goodwill. They convey unexpected, positive messages that brighten the organization's image. Examples include thank you letters, congratulatory letters, and sympathy letters. While they provide no immediate rewards, these letters are memorable and leave a positive impression that can influence future purchasing decisions. Effective public relations letters are honest, short, sincere, and focus on the reader. They avoid secret sales motives and end cordially. Broad categories include letters of congratulations, appreciation, sympathy, and seasonal greetings. Sample letters provided include a sympathy letter on a death, New Year greeting letter, and congratulatory letter to a business person elected as an association chairperson.

1. Public Relations Letter
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2. Public Relations letters
Public Relations letters are friendly letters
periodically sent by organizations to their
customers or prospects. It is also called Goodwill
letters. The main function is to convey a friendly,
usually unexpected, message that builds goodwill
and brightens the image of the organizations
among the general public. The importance of
writing such letters has been raised only
recently. Letters of thanks, congratulations,
and sympathy are examples of public relations
letters. Since these letters come to the
recipients unexpectedly, they come as a pleasant
surprise and are always welcome.
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3.  Public relations letters do not bring any
immediate rewards. But the labor or effort
put in them does not go waste. Since a public
relations letters is received unexpectedly, it
is not forgotten easily. The message
contained in it always remains at the back of
the mind. Later, whenever the recipient is to
purchase any related product or service, it
prompts him to approach the organization
from which he had once received the
message.
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4. Features of Public Relations Letters
A public relations letters should be –
 Honest and Sincere
 Short and Direct
 Free from any secret sales motive
 Message must carry a genuine touch of
happiness
 The focus of your letter should be on your
reader than on yourself.
 Keep the message short and end it on a
cordial role.
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5. Classification of Public Relations Letters
Broadly public relations letters can be
classified as follows:
Letters of congratulations
Letters of appreciations
Letters of sympathy
Seasonal greetings
Thanks for favors received
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6. Letter of sympathy
# A letter of condolence on the death of a son
in the prime of life.
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7. Dear Mr. Kader,
With profound grief we have learnt of the death of your son.
He has been snatched from you in the prime of life. Words should
be only too helpless to mitigate your grief. Still we want you to
know that we, at BUBT, are sharing your loss and are with you at
this tragic moment.
Your son’s life was short. But he accomplished so much in so brief a
span. He was like a daffodil that blooms and lives only for a day but
fills the world with beauty and sweetness.
Sincerely yours,
Md. Shahanul kabir
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8. Letter of greetings
# A specimen on the occasions of Pahela
Baishakh
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9. Dear Mr. Imtiaz,
Pahela Baishakh is a day of new beginning. The festival of joy and
happiness is here again. And it is again time to say a warm hello to all
the friends whose association we cherish.
And you are at the very top among them. How could we let this
occasion pass/slip without your nice presence ?
Wish you a prosperous and happy new year!
Sincerely yours,
Md. Arafater Rahman Bhuiyan.
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10.  Letter of congratulations
#A bank manager writes a letter of congratulation to a
businessperson on the latter’s election as Chairperson
of Traders’ association.
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11. Dear Mr. Rahul,
Your election as Chairperson of the Traders’ Association was a
great news. Please accept our heartily felicitations on this
achievement.
This position is a benefiting culmination of years of egotistical
services to the improvement of Traders’ Association and the
welfare of the community in general. The association has done itself
great service by electing you as Chairperson.
I believe that your leadership will take the Association to new
heights.
Sincerely yours
Md. Arafater Rahman Bhuiyan.
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