This presentation was presented in the workshop "Introduction to YouTube Creators PlayBook" at Social Media Summit - 2015, Egypt as part of E3langi's workshops.
Presenter is Muhammad Sayed Rashad Social Media Manager in Axeer Studio.
Social Media Links:
10. CAPTIVATE YOUR AUDIENCE
Research shows
• First 5-10 Seconds are what holds Viewer to
Continue watching video
Beyond The Veil
14,313,797 Views
أمريكا101–المطار في
1,196,176 Views
Ana Satreen
1,103,756 Views
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11. TYPES OF CTA’S
• Subscribe
• Watch more
• Like/Share/Follow
• Comment
• Other
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14. REGULAR SCHEDULE & FREQUENCY
Frequent uploads and other platform
engagement.
Keep your feed active. Favorite, like and
comment on other videos.
Create trailers or previews.
Timing matters.
Don’t be too locked into your schedule.
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18. Getting Started
• Identify tent-pole events relevant to your audience.
• Develop a programming calendar.
• Capitalize on search trends using appropriate
thumbnails and metadata.
• Repackage old videos in new ways.
Assistance
• Google Trends
TENT-POLE PROGRAMMING4
24. METADATA
Strategy:
• Optimized
– Titles
– Tags
– Descriptions for your content.
Why It Works:
• Metadata helps YouTube index your content. This is
critical to building views from Search and Suggested
Videos.
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25.
26. METADATA
Title:
• Title and thumbnail tell a cohesive story.
• Update video titles so they continue to grab views.
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27.
28. METADATA
Tags:
Standard tags.
Mix of both general and specific tags.
Keywords from our title in tags, ex: Artist name,
Music Name.
Update the metadata on older video’s.
Axeer Studio, Music
Videos, etc.
موسيقى,عربية,مصر
Zap Tharwat, إحلم
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29. Description:
• Describe our channel and link to our channel page.
• Drive viewers to subscribe.
• Other episodes or related videos
• Our site and social media presence.
• Buy or Download our Music (Call Tone)
• Lyrics.
METADATA5
37. MAINTAINING CHANNEL FEED
For creators who don’t upload every week.
Space out your interactions.
Filler Content
Boosting other videos = Tastemaker Destination.
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