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Important elements-for-seo3
1. Important Elements for SEO [Part 3]
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More Important Stuff.
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The following items complete the list we started to detail in the first part of
this article, Important Elements for SEO, Part 1 & 2.
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Indexed pages. As its name implies, it verifies that your site is indexed in the Internet universe. In a major site, the size of indexed content should be equally large. The
architecture of the site itself may determine the size of the indexing your site should have. The more the indexing the better, although care must be taken where the information
is indexed, as low reputation directories don't help to improve SEO.
Validity of the domain. Domain registration is another factor to consider. Depending on the lifespan of a domain, the search engine can determine the exposure and response
that will assign to the site. For example, the annual renewal of a domain won't help a site to get a better ranking. When you enter a search, if the engine finds two similar sites
with different life time, it will tend to give more relevance to the one that with the domain that has been active longer, assuming that this would give a more certain results to
the user.
SEO Backlinks. Those are the links from another site pointing to your site's presentations, videos, galleries, directories, etc. Depending on the reputation of the site where
these links are located, search engines assume that it may become a recommendation, assigning a greater value to the destination site and placing it in a better position.
Favicon. It is the visual element that distinguishes your site in the file or tab that opens to navigate within the site. It often uses a brand element, like an icon or logo.
404 error page. It serves to inform the user that the link you were looking for no longer exist or can't be found. A broken link indicates that the information to which you were
referred changed location within the site, or got a new URL, or its content was replaced by another, or the form no longer exists, or simply the link was removed.
Conversion forms. They are useful to convert a visit to prospect. It shouldn't be more than two clicks away, and it works great to track visits. The conversion can be measured
very well by installing the Google Analytics code, which also will tell whether a site allows user feedback.
Language. Declaring the language within the site helps search engines to display information by location, region or language of use in searches. This can also be very useful
to prevent your site from showing up in results that a user is not looking for; when that happens, it affects your SEO too.
Microformats. They are used to improve the data sent to the search engines; they help Google to improve the results of sites.
Dublin Core. This is a metadata used to describe content and internal site searches on major search engines.
Google Analytics. For measuring the specific metric visits and visitors.
W3C Validity. It is a non-governmental, international consortium that determines web parameters and standards (i.e. HTML and XML) to improve the use and navigation of
the Web.
Doc Type. It helps browsers to display properly the content of your website.