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How to design your webpage structure

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Stefania Borchia
Stefania Borchia

4 tips on how to design your webpage structure to satisfy both the user (UX) and the search engine (SEO).

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Webpage Structure Summarise the key points of your page. Use high-quality images, short sentences and add a CTA. ABOVE THE FOLD Describe in details what you have described in the above-the-fold section. It satisfies both the user (UX) & the search engine (SEO). BELOW THE FOLD If relevant, add sections that link to internal pages. It will help the user find the right information & provide a ranking signal. NAVIGATIONAL LINKS A footer helps to give a site a cohesive structure. Use the footer to provide the company's key information such as contact or legal details (copyrights, cookie policy or returns/complaints) FOOTER

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How to design your webpage structure

  • 1. Webpage Structure Summarise the key points of your page. Use high-quality images, short sentences and add a CTA. ABOVE THE FOLD Describe in details what you have described in the above-the-fold section. It satisfies both the user (UX) & the search engine (SEO). BELOW THE FOLD If relevant, add sections that link to internal pages. It will help the user find the right information & provide a ranking signal. NAVIGATIONAL LINKS A footer helps to give a site a cohesive structure. Use the footer to provide the company's key information such as contact or legal details (copyrights, cookie policy or returns/complaints) FOOTER