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WHAT IS SMO?
Social Media Optimization (SMO)
is a set of methods for generating
publicity through social media,
online community websites
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How to do Social media Optimization?
Social Networking
Micro Blogging
Video Promotions
Slide Promotions / Case
Study Promotions Blogging
Photo Sharing
Group Participation, Answer
and Comment posting
RSS Promotions
Widgets Promotions
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Social & Professional Networking
Promote at Social Communities like Facebook.
Promote at Business and Professional Networking
sites like LinkedIn .
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Micro Blogging
News promotion, Event Promotion, Company
Promotions and Other Promotions via Micro
Blogging Sites like Twitter, Tumblr , Blogger etc.
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Video Promotions
Share news, updates, information via most visual
tool: Video
Promotion on YouTube and Facebook Profile etc.
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Slide Promotions / Case Study Promotions
Making of PowerPoint of different topics and
Promote slides via Slideshare scribed to get more
Brand recall and Brand visibility.
Promote Case Studies / Testimonial via PPT Slides.
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Blogging
Blog on niche topics for promotion news,
event, video
Use blog for cross platform promotions,
networking utilities
Getting visitors from niche sectors
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Photo Sharing
Share different photos related to portal
can be promoted by Photo Sharing sites like
Instagram, Pinterest, flickr, Picasa etc.
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Group Participation, Answer and Comment posting
Participation on different rated groups at Yahoo & Google
Groups as well as different social networking sites.
Answer question at Yahoo Answer and other related sites.
Post relevant comments on vertical specific blogs.
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RSS Promotions
Submit RSS to all major readers, promote through Social Media.
Cross promotion of different RSS feeds on blogs.
Submit RSS different ping sites.
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Widgets Promotions
Make badge of your site and promote it via site
Make widgets for promoting news, articles
Use this badge / widgets to blogs and social network profile.
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Widgets Promotions
Make badge of your site and promote it via site
Make widgets for promoting news, articles
Use this badge / widgets to blogs and social network profile.
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What is Search Engine Marketing ?
Search Engine Marketing, or SEM, is a form of Internet
Marketing that seeks to promote websites by increasing
their visibility in search engine result pages (SERPs).
According to the Search Engine Marketing Professional
Organization, SEM methods include: Search Engine
Optimization (or SEO), paid placement, and paid
inclusion.
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Studies show that 80-90% of all click
through are done through the organic listings.
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CLICK THROUGH RATE FOR TOP 10 POSITIONS
This graph show that any jump in the organic listings returns a
valued increase in traffic to the site
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Website Design + SEM = Success
When a new site is created it is important that to create the
design Team and SEM team work together to create a user and
search engine friendly website. Both the user and search
engine should easily be able to navigate your site.
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Traffic Trend Analysis
It is important to not only know how much traffic is coming to
your site but where the traffic is coming from as well as where
it is leaving.