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Data Feeds & Microformats

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From the presentation archives at SEOgadget - Richard's SAScon 2011 presentation - "Data Feeds & Microformats"

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Data Feeds & Microformats

  1. 1. ............................................................................................................................................................................................... MICROFORMATS SAScon – Manchester - 2011 Richard Baxter – SEOgadget.co.uk What are Microformats, how do they work and what can you do with them?
  2. 2. ............................................................................................................................................................................................... YOU’LL RECOGNISE THIS Businesses and organisations can easily markup their addresses with hCard – there are really only a few key properties in hcard required to do this – here’s the documentation from Google
  3. 3. ............................................................................................................................................................................................... AND THIS… “Wow – I’m so delighted with my new Dualit toaster – arrived really quickly, too – thanks” Rated: 5/5 Reviews are among the most popular types of data and they’re growing
  4. 4. ............................................................................................................................................................................................... AND, THIS? Matt Cutts Principal Engineer Google Inc +1 650-253-0000 matt.cutts@google.com You can mark up information in a webpage about a person using hcard, too. The additional attributes defined by the XFN properties (friend, contact and acquaintance) can be included, too.
  5. 5. ............................................................................................................................................................................................... AND THIS? Om nom nom
  6. 6. ............................................................................................................................................................................................... THE PROBLEM WITH INFORMATION Venue Country Name Post Code Even the most advanced information retrieval techniques can do with a hand recognising data
  7. 7. ............................................................................................................................................................................................... MICROFORMATS Microformats, RDFa and Microdata all attempt to achieve the same goal – adding structure to data found on the web
  8. 8. ............................................................................................................................................................................................... REVIEWS Oh? Implement hreview – just don’t expect anything to happen with your retail site for now. Use the reviews attributes in your Google product feed
  9. 9. ............................................................................................................................................................................................... AT LEAST WE HAVE CAKE *May not be “Best Ever” banana cake – my girlfriend’s banana cake is the best, and she says it’s all about Nigella Lawson
  10. 10. ............................................................................................................................................................................................... <div class="hrecipe"> <h2 class="fn">Recipe: <a class="url" href="http://www.nigella.com/recipes/view/banana-cake-3734">Banana Cake</a></h2> <p class="summary"><strong>Summary</strong>: <This cake recipe is from the 1940s that was put together by the Women's Auxiliary in Alice Springs…</em></p> <div class="ingredients"> <h3>Ingredients</h3> <ul class="ingredients"> <li class="ingredient">1 cup sugar </li> <li class="ingredient">1&1/2 cups self raising flour</li> <li class="ingredient">1/2 cup butter </li> <li class="ingredient">2 eggs</li> <li class="ingredient">2 eggs</li> </ul> </div> <div class="instructions"> <h4>Instructions</h4> <li>Use a food processor Pre heat oven to 160C / gas mark 3 Add all ingredients and blend until well mixed Pour into lined loaf tin Bake for 1 hour Cool and enjoy If you are a nut lover, once ingredients are blended add 60g chopped walnuts and blend in to the mixture</li> </div> <p class="duration"><span class="hrlabel">Cooking time (duration): </span><span class="hritem">90</span></p> <p class="yield"><span class="hrlabel">Number of servings (yield): </span><span class="hritem">8</span></p> Posting on SEOgadget: Mark-up Your Recipes Online With hRecipe
  11. 11. ............................................................................................................................................................................................... class="ingredient" class="cooktime" class="nutrition“ class="calories"
  12. 12. ............................................................................................................................................................................................... SEATWAVE GOT IT RIGHT hcalendar hreview-aggregate Markup your events with hCalendar: http://bit.ly/a8JRbt Using hReview for your review pages: http://bit.ly/cMmicZ Combining microformats is awesome – hreview-aggregate with hcalendar for the events
  13. 13. ............................................................................................................................................................................................... span title="2011-05-19T1500Z00" class="dtstart" class=“url summary" class="location vcard" class="fn org" class=“photo"
  14. 14. ............................................................................................................................................................................................... MICROFORMATS ARE EVERYWHERE - rel=“friend” - rel=“me” - rel=“nofollow” Perhaps the most well known microformat of all, rel=“nofollow” was found in 2.23% of all links in SEOmoz’s April Linkscape update of 41.3 billion URLs
  15. 15. ............................................................................................................................................................................................... AND CAN BE USED TO GET EXTRA SPACE IN THE SERPS For a while – this grey text was found by Patrick Altoft in a class=“fn org url” attribute
  16. 16. ............................................................................................................................................................................................... BUT THEY CAN BE LOST
  17. 17. ............................................................................................................................................................................................... THANK YOU richard@seogadget.co.uk @richardbaxter Thanks for listening! Check out our blog at SEOgadget.co.uk for more actionable guides and tips – or hire us for SEO, Conversion Rate Optimisation and bespoke technology consulting.

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