The Ten Steps Of Seo


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Ten small steps to begin understanding how to work with search when maintaining an online presence.

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The Ten Steps Of Seo

  1. 2. <ul><li>The Searcher Is Always Right </li></ul><ul><li>Choose The Right Domain Name </li></ul><ul><li>Content Is King </li></ul><ul><li>Images Need Words </li></ul><ul><li>Website Structure Matters </li></ul><ul><li>A Link Is Worth A Thousand Words </li></ul><ul><li>Bookmarks And Reviews Are The Road To Hell </li></ul><ul><li>You Are Your Company </li></ul><ul><li>People Search Locally </li></ul><ul><li>Search Changes Daily </li></ul>SuccessTrafficker
  2. 3. <ul><li>Traditional media displays a static message (even if it’s on TV). A potential customer has to be able to locate you through the clutter. </li></ul><ul><li>Online search allows the customer to describe exactly what they want and then a whole list of choices pop-up. </li></ul>SuccessTrafficker
  3. 4. <ul><li>If you don’t know the words your potential client uses to find your services you simply won’t be found. </li></ul><ul><ul><li>Ask current clients how they found you. If you are just starting out use one of the many keyword tools available online. </li></ul></ul>SuccessTrafficker
  4. 5. <ul><li>Domains are so important. Use a keyword somewhere in the domain name if at all possible. </li></ul><ul><ul><li>It’s possible there will be no more .com names available after 2010 so time is of the essence. </li></ul></ul>SuccessTrafficker
  5. 6. <ul><li>Keywords must be in the domain name if at all possible. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>SuccessTrafficker
  6. 7. <ul><li>Content is king. </li></ul><ul><li>No amount of Flash, social media mentions, reviews or bookmarking can overcome unneeded, unimpressive or unoriginal information. </li></ul><ul><li>It has to change on a regular basis. </li></ul>SuccessTrafficker
  7. 8. <ul><li>What kind of content can your website or blog deliver? </li></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Product or service information </li></ul></ul><ul><ul><li>Ezines </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul>SuccessTrafficker
  8. 9. <ul><li>A photo or a video can add so much to a website or blog. </li></ul><ul><li>Without text behind the image or captions on a video you may actually hinder the search process! </li></ul>SuccessTrafficker
  9. 10. <ul><li>When you right click this image you get the following properties info: </li></ul>SuccessTrafficker
  10. 11. <ul><li>Now when you right click this image you get the following properties info: </li></ul>SuccessTrafficker
  11. 12. <ul><li>Flash movies can make the most unexciting website look great! </li></ul><ul><li>Unfortunately they block search engines and most flash is at the very top of the page. </li></ul>SuccessTrafficker
  12. 13. <ul><li>You have six seconds to convince someone to stay on your site. </li></ul><ul><li>Search engine spiders crawl over a page in the same way people do. </li></ul><ul><li>Starting at the top left hand corner spiders start indexing so it is the very most important location for keywords. </li></ul>SuccessTrafficker
  13. 14. <ul><li>Unless complete and utter awe at the beauty of your website or blog is the overarching goal you have to consider functionality first . </li></ul><ul><li>Are there clickable links from page to page? Do you have to fill out a long form just to ask a question? Is it impossible to figure out what you do? </li></ul>SuccessTrafficker
  14. 15. <ul><li>Just like in offline networking it’s all about the links…the inbound links. </li></ul><ul><li>The number you have, and the relevance , of those links matters. </li></ul>SuccessTrafficker
  15. 16. <ul><li>Your company sells periodic tables to high school chemistry teachers. The links should be related to that not party supply stores. </li></ul><ul><li>If you have a choice always try for a link from a higher page rank. If a (PR 10) site links to you that’s better than one with a (PR 0). </li></ul>SuccessTrafficker
  16. 17. <ul><li>You must be in charge of your reputation on the internet. </li></ul><ul><li>A bad review that shows up in the fourth position on the first page of search requires forty positive entries to overcome it. </li></ul>SuccessTrafficker
  17. 18. <ul><li>Ask your (happy) customers and clients to write reviews on directories and add a lot of stars. </li></ul><ul><li>Use Digg, StumbleUpon,, Reddit to bookmark your website and blog entries. </li></ul>SuccessTrafficker
  18. 19. <ul><li>Social media used to be just that: Social. Now search spiders can get through some of those and it makes a difference! </li></ul><ul><li>Facebook is a great place to put up a page about your business. FB Fan Pages can be searched by Google. </li></ul>SuccessTrafficker
  19. 20. <ul><li>Twitter is also a huge resource for search. Connecting with a new network is fun just make sure you meet some of these people offline. </li></ul><ul><li>LinkedIn is the most business oriented and links people who have worked with each other at different companies . </li></ul>SuccessTrafficker
  20. 21. <ul><li>Search has become localized. </li></ul><ul><li>A lot of internet companies want to extend their reach beyond the local area but that is how to get on the maps that show up above organic listings. </li></ul><ul><li>Good news? Non-local companies can’t get on the map. </li></ul>SuccessTrafficker
  21. 22. <ul><li>Websites and search optimization require maintenance. </li></ul><ul><li>Set aside the time to do it yourself or hire an expert. Otherwise you will become disappointed as you see your hard work fall in search rankings. </li></ul>SuccessTrafficker
  22. 23. Victoria Kamm [email_address] 419.262.9504 SuccessTrafficker