Executive Summary

1. Executive Summary
As the leading grocery store spending an $888 million on advertising can be
utilized from Digital Billboards, Ads on Hulu and YouTube. Reaching out to a
digital media audience, to start recruiting the Gen Zers and Millennials as
future conversions. By using our Facebook and other social media
platforms to set up advertisements, we are broadening our brand
awareness. We hope by seeking new advertising campaigns we can be the
#1 grocer in the United States and in the markets in which the brick-and-
mortar locations are available and work on expanding.
“Low Prices, great rewards. Get yours at Kroger.”
#Krogering