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WHAT IS INBOUND?
Over the past decade, 
there’s been a fundamental 
shift in the way companies 
reach their audience.
THEN 
Brands were in control. Buyers were constantly 
bombarded with billboards, commercials, and 
cold calls trying to se...
We used to rent our buyers’ attention with traditional 
marketing like billboards, commercials, and cold calls. 
THEN 
NOW...
The old 
playbook is 
BROKEN. 
86% 
skip TV ads 
91% 
unsubscribe 
from email 
200M 
on the 
Do Not Call list 
44% 
of dir...
The way humans shop and buy has changed 
dramatically. If companies want to connect with their 
audience today, they have ...
The way humans shop and buy has changed 
dramatically. If companies want to connect with their 
audience today, they have ...
At its core, inbound is about 
building relationships with 
your audience by providing 
them with value.
Q: How? 
A: 
By creating authentic content and personalized 
interactions throughout the buying process to attract 
leads,...
At HubSpot, we are on a 
mission to make the world 
more inbound by empowering 
businesses to connect with 
their audience...
HubSpot’s integrated marketing and sales platform has all 
the tools companies need to do this including blogging, 
social...
Learn more about inbound marketing and 
sales at blog.hubspot.com
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What Is Inbound?

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Learn more about inbound, HubSpot, and how both can help connect your business with your audience in a more meaningful way.

Published in: Marketing
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What Is Inbound?

  1. WHAT IS INBOUND?
  2. Over the past decade, there’s been a fundamental shift in the way companies reach their audience.
  3. THEN Brands were in control. Buyers were constantly bombarded with billboards, commercials, and cold calls trying to sell them a product.
  4. We used to rent our buyers’ attention with traditional marketing like billboards, commercials, and cold calls. THEN NOW The customer is in control. Buyers are tuning out loud, interruptive advertising and consuming information online.
  5. The old playbook is BROKEN. 86% skip TV ads 91% unsubscribe from email 200M on the Do Not Call list 44% of direct mail is never opened
  6. The way humans shop and buy has changed dramatically. If companies want to connect with their audience today, they have to update the way they market and sell.
  7. The way humans shop and buy has changed dramatically. If companies want to connect with their audience today, they have to update the way they market and sell. That’s where inbound comes in.
  8. At its core, inbound is about building relationships with your audience by providing them with value.
  9. Q: How? A: By creating authentic content and personalized interactions throughout the buying process to attract leads, engage with prospects, and delight customers.
  10. At HubSpot, we are on a mission to make the world more inbound by empowering businesses to connect with their audience in a meaningful way.
  11. HubSpot’s integrated marketing and sales platform has all the tools companies need to do this including blogging, social media, SEO, email, analytics, contact data, and more.
  12. Learn more about inbound marketing and sales at blog.hubspot.com

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