1. Local Sport, Global Passion
Micro-workers reports scores and information about
local sport events
Fans around the world empowered with immediate
access to sport information
Sustaining passion

2. SP RT
Sport generates passion!
Local National International

3. Why?
Scenario 1: Amadou is living in Senegal. He is a fan of local soccer
championships. He supports the Dakar Rusfisque team. He cannot go to the
stadium because it is too expensive or because he works in the evening. He
generally waits for the newspaper of the next day to get the game results.
Scenario 2: Balla lives in Spain but he wants to know the results of the team of
its neighborhood in Senegal during the winter league championship. He is far
away from his country but remember the excitement of the stadium. He
supported the team of his neighborhood. He generally calls his friend to know
how his team is doing.
Scenario 3: The Ministry of Sport wants to know how many soccer games took
place during the local soccer championships in Senegal in 2010. Unfortunately
the data was gathered on paper and nobody can find them..
?
• How fast can I access sport information?
• Where and how can I find the sport results?
Reporting of sport results requires a sophisticated
infrastructure that is taken for granted in the developed world
What about in the developing world?

4. There is interest
in local content
in sport
http://www.coca-colanaija.com/en/copa/index.html

5. There is interest
in local content
in sport

6. How does How many fights did
What is the live
Mister T win?
score of France - it work?
Spain?
Basketball
Soccer Server
How many
soccer
games took
Micro-workers place in
submit 2011?
information
vorite yer is
Users get
The fa all pla
information
ba sketb ker
Wresting Ton y Par

7. How Does it Work for Micro-workers?
Submission of the Sport Information
• Submission via formatted SMS, app
or the mobile web
• Micro-workers register to become
trusted reporters and focus on
particular sports / locations
• Micro-workers are paid small
amounts
Checking the reliability of
data by requesting cross-
submissions

8. How Does it Work for the users?
Query of the Sport Information and more
• Sport information available on the web,
through app, the mobile web, SMS and
voice
• Type of sport information:
• Scores, number of games, best
athletes…
• Vote for favorite teams and athletes… to
engage users
• Social network to create communities and
sustain passion!
Checking of the satisfaction of
the users through surveys

9. Multi-channel Solution to Access
Sport Information
Depending on users
Fans (local)
Fans around the world
Press, radios, TVs
Companies related to sport (e.g., Puma and
Nike)
Organizations related to sport (e.g.,
ministers)

10. Revenue Model
• Micro-workers are in general fans of sport
• Micro-workers get a small amount of money per
games / event
• If they submit data for 30 events they get a small token of
appreciation
• If they submit data for 50 events they get another token of
appreciation
• If they submit data for 100 events they are featured
reporters and get a stipend
Create incentives for micro-
workers while growing a business

11. Revenue Model
• Premium SMS and Voice service
• One-time query or subscription model
• Mobile apps with advertising and in-app purchase to access
more information
• Web site with advertising and premium services to access more
information
• One-time query or subscription model
• Sponsored campaigns
• E.g., Puma and Nike, social campaigns (health prevention)
• Selling the database to radios, newspapers, online news web
sites, sport organization, government agencies etc
• Selling the users database to specific companies in sport (with
respect to privacy)

12. A Scalable Solution – Local to
Global Content
• Adaptable and customizable worldwide
• Soccer is popular worldwide
• Baseball is popular is the US
• Cricket is popular in India and Pakistan
• Wrestling is popular in Senegal Local
National
International

13. Existing Solution to Future Solution
Growth using Micro-Workers
We want to expand our existing solution and want to use
micro-workers to bring it to scale

14. Status of our Existing Solution
Submission of Information
Nawetaanlive
•Nawetaans are winter league
championships covering different
types of sports in Senegal
•Staff submitted information of local
soccer games in Senegal
• Use of a Java ME app
• August to December 2011
• Thiès (50 kms from Dakar, the
capital of Senegal)
• 250 games were submitted
•Digital information of local games
available for future use, analysis Senegal
and data mining

15. Status of our Existing Solution
Java ME App
Nawetaanlive
• Name of the reporter
• Information about the
game (stadium, date,
location…)
• Recording of the goals
(time, name of the
soccer player)
• End of the game
• Forfeited game
• etc

16. Status of our Existing Solution
Retrieving Sport Information
Nawetaanlive
• Query of the live results by
SMS (premium SMS using a
short code)
o Team scores, best scorer,
number of goals / player…
• Engagement of the public
using SMS
o Votes for the favorite
players / teams
o Comments reported on the (in French)
website and Twitter

17. Status of our Existing Solution
Retrieving Sport Information
Nawetaanlive
• Display of the live results on the web site
http://nawetaanlive.com
(in French)

18. Status of our Existing Solution
Retrieving Sport Information
Nawetaanlive
(in French)

19. Existing Solution to Future Solution
Growth using Micro-Workers
We want to expand our existing solution and want to use
micro-workers to bring it to scale