4. What is CloudSports ?

5. What is CloudSports ?
sers, an online
For u ser ve a
system to re
u r t or a soccer
te nnis co
field

6. What is CloudSports ?
For the tennis o
r soccer field
owners, an o
nline system
that manages t
he reser vations
sers, an online of their fields, a
nd gives data
For u ser ve a about its usage
system to re and its user s
u r t or a soccer
te nnis co
field

8. User’s point of view

9. User’s point of view

10. User’s point of view
You could log in
with your
Facebook
account...

11. User’s point of view

12. User’s point of view
There are
several sports
to choose...

13. User’s point of view

14. User’s point of view
And a GPS based
map that shows
the sports fields
that are close to
you...

15. User’s point of view

16. User’s point of view
You can reserve
it and pay it with
your credit card

18. Owner’s point of view

22. Why sports?

23. Market Analysis: Market Size
Potential Market

24. Market Analysis: Market Size
Potential Market
17.000.000

25. Market Analysis: Market Size
Potential Market
17.000.000

26. Market Analysis: Market Size
Potential Market
5.000.000

27. Market Analysis: Market Size
Market Size Tennis: Santiago

28. Market Analysis: Market Size
Market Size Tennis: Santiago
668 tennis courts
122 businesses
CLP$ 9,000 per hour
US$ 18,5 per hour
50% use factor
9 AM to 9 PM
1.670 reservations per day
Daily Market Income: CLP$ 15,000,000
US$ 31,000

29. Market Analysis: Market Size
Market Size Soccer: Santiago

30. Market Analysis: Market Size
Market Size Soccer: Santiago
100 soccer businesses
4 fields per facility
CLP$ 30,000 per hour
US$ 62 per hour
30% use factor
9 AM to 9 PM
360 reservations per day
Daily Market Income: CLP$ 10,800,000
US$ 22,268

31. Market Analysis: Market Size
Market Size: Santiago

32. Market Analysis: Market Size
Market Size: Santiago
Monthly Income: US$ 1.6 million
Monthly Reservations: 99,363 per month

33. Market Analysis: Market Size
Market Size: Santiago
Monthly Income: US$ 1.6 million
Monthly Reservations: 99,363 per month

34. Market Analysis: Market Size
Market Size: Santiago
Monthly Income: US$ 1.6 million
Monthly Reservations: 99,363 per month
* Santiago has the 38% of chilean population
Monthly reservations in Chile ≈ 260,000

36. Value propositions

37. Value proposition #1

38. Value proposition #1
the
load ice
wn
ld do e a ser v
U ser s cou uld b ould
nd it co d th ey c
app a y use, an arily
that the it monet
v alue

39. Value proposition #1: Testing
How often do you practice:

40. Value proposition #1: Testing
How often do you practice:
Tennis Soccer
2%
6%
10%
4%
42%
50%
80% 6%
Daily Weekly Monthly Once every two months or more

41. Value proposition #1: Testing
Would you be more likely to practice tennis / soccer in a
specific sports field if you could reserve via mobile or web?

42. Value proposition #1: Testing
Would you be more likely to practice tennis / soccer in a
specific sports field if you could reserve via mobile or web?
31%
69%
Yes No

43. Value proposition #1: Testing
How much you will be willing to pay?

44. Value proposition #1: Testing
How much you will be willing to pay?
18%
2%
4%
76%
0.99 1.99 2.99 Free

45. Value proposition #1: Testing

46. Value proposition #1: Testing
We also got some feedback with open ended questions:

47. Value proposition #1: Testing
We also got some feedback with open ended questions:
Creation of local championships

48. Value proposition #1: Testing
We also got some feedback with open ended questions:
Creation of local championships
Discounts

49. Value proposition #1: Testing
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability

50. Value proposition #1: Testing
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)

51. Value proposition #1: Testing
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)
Organize tennis matches against unknown people

52. Value proposition #1: Testing
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)
Organize tennis matches against unknown people
Pay up front reservation

53. Value proposition #1: Testing
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)
Organize tennis matches against unknown people
Pay up front reservation
And... free of charge!

54. Value proposition #1: Tested

55. Value proposition #1: Tested
the
nload y
dow that the
uld vice
rs wo er n ’t
Use d it’s a s t they do y
pp an , bu on e
a use ms of m
uld in ter
wo
alu e it
v

56. Value proposition #2

57. Value proposition #2
Owner s c
ould wan
with infor t a system
mation ab
user s and out their
the usage
of their
fields

58. Value proposition #2: Testing

59. Value proposition #2: Testing
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.

60. Value proposition #2: Testing
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration

61. Value proposition #2: Testing
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own

62. Value proposition #2: Testing
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships

63. Value proposition #2: Testing
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships
Prize the good behavior of users

64. Value proposition #2: Testing
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships
Prize the good behavior of users
Sports brands support

65. Value proposition #2: Testing
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships
Prize the good behavior of users
Sports brands support
Technical support

66. Value proposition #2: Testing

67. Value proposition #2: Testing

68. Value proposition #2: Testing

69. Value proposition #2: Testing
“I already have a system, it’s simple but it works”

70. Value proposition #2: Testing
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)

71. Value proposition #2: Testing
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”

72. Value proposition #2: Testing
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”
(That could be true...)

73. Value proposition #2: Testing
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”
(That could be true...)
“...”

74. Value proposition #2: Testing
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”
(That could be true...)
“...”
(Non response of emails... and they were not few)

75. Value proposition #2: Testing

76. Value proposition #2: Testing

77. Value proposition #2: Testing

78. Value proposition #2: Testing
We’re
func going
tiona to build a
and th l landing
infor en with a page
mati ll this
that w on an
e cou d buz
going ld hav z
to tr y e we
again.. are
.

79. Value proposition #2: Testing

80. Value proposition #2: Testing
Build it and they will come...

81. Conclusions

82. Conclusions
feedback...
got a great
er si de we
T he us nown
r side is unk
The o wne
ata o n this
ther m ent ore d
going to ga
We ’re t clien t segm
las
hea p and
to bu ild a c
e’re going l land page
W
funct iona