Assignment 2: INSIGHTS and HIDDEN OPPORTUNITIES.

1. ARE YOU PAYING ATTENTION?
?

2. ?
?
?
BHATBHATINI SUPER STORE
NAMASTE SUPER MARKET
MANI’S HANDICRAFT STORE
?
? SALEWAYS SUPERMARKET
EUROPEAN BAKERY
MARZAAN
?

3. SUPERMARKETS
?
? WHICH SECTION FOR TOILETORIES ?
WHERE’S EGG? ?
WHERE THE HELL IS THE SALESPERSON?
HH
AH
?

4. I normally do not go in Supermarkets because I
like to support small family run local stores.
For this assignment I went in three different
supermarkets that we have in our area.
INSIGHTS:
From outside first impression: not very welcoming.
The front facing windows which could serve as
display area were jammed packed with goods on the
rack blocking inside view.
There were no sign showing which line is for what product
thus it was prettey annoing to go through entire store to
find one product that you need.
The sales person were not visible to ask for assitance.
Over jammed spaces with the same product .
This was the case in all the stores and their differnt floors.
On the sales they have value packs which the expiry dates
are within next 2 months : some value packs huh!!
You have CCTV why don’t you keep your eyes on your
staffs as well???
The Supermarkets are supposed to be cheaper than the
small stores but the prices here were same as my next
door local convenience store.
Snail phase CHECKOUT LINES .

5. hellooo somebody there???
I think my next door shop has same price!
ok so same product
same product
same product
walk walk walk.......

6. how do I maneuver my trolly here??
can I please cut the line.......................?

7. HIDDEN OPPORTUNITIES:
With such large area they all have they can accomodate
more kind of product.
Having Food court / vendors : we all know that
smell of rich coffee and cookies works like magnet.
In Nepal people still believe that that department stores are
expenisive. By selling the goods in less than the maximum
retail price they can target more low income group
people. That makes the major mass of the population.
What I like about small local stores are they are more
welcoming and we go there often because we like
the fact that they know us thus the sense of belonging.
By teaching the sales assitants to be helpfull I think these
stores will be able to maintain regular costomers.