2. INSIGHTS & OPPORTUNITIES
Through out this presentation I will only provide suggestions which I believe are
unique, creative and would help those brand Stand out from their competitor.
And since this course is a course of Creativity – I will not talk things which are obvious
and sensible and is also ubiquitous.
I chose The Body Shop (Cosmetic Retailor), Subway (Food Retail Franchise), Merle
Norman (Cosmetic Retailor), Hyper Star (Cosmetic Retailor), Naheed Super Market
(Retailor) and Debenhams (Retail)
3.
4. CREATIVITY BANGS -
Let the Sun shine in your store: Since they cried out about being
natural, Why don’t they get a chimneys or window or corridors to allow
the sunlight and reduce their energy consumption.
AC – Where is the natural air?
You are nature’s way to beautiful and I cant find any real plant inside the
store to symbolized your promises and claims?
5.
6. CREATIVITY BANG
Digital calorie meter
I have seen subway calorie calculator
at their website, but I believe that tool
should be used at retail level to attract
customer. A Screen right beside cash
counter telling informing customer
about the calories they are taking
away.
It will be a day in heaven if before
eating a burger counter reminds me
that I am consuming only 400
something calories as my
lunch/dinner.
7.
8. CREATIVITY BANG -
Variety of Colors – This store has so many lip shades I cant
believe myself, but for consumer its really get tough to
try all shades out.
Virtual Makeover Session: wont it be fun if they get some digital
booth/screen something where I could get my photo
clicked and the could try all their shades virtually!!!
9.
10. CREATIVITY BANG -
The most crowded super market of Karachi Pakistan.
Very Well Organized, but Entrance was not quieting welcoming.
No one greets the entering customers, there should be a
digital welcoming voice.
“What's New” screen: not all the time we roam and scan
through each and every product. A board or screen at the
main entrance telling what's new in store for today would
help many customer gauge new products and purchase
them.
