2. About «Russian Panel»
• 45-50 minutes for discussion
• We plan to write an article for Medinge
Journal based on discussion
• ...it’s not about Russia it’s about
branding
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3. Brands Out of Control
Medinge Group Annual Russian Panel;
Lisbon; September 1st, 2011
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12. Some people think they know how to build
brands. And even more – they think they
are skilled to control them.
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13. OUT OF CONTROL
• Companies (marketers or advertisers)
do not own information they post or
into the Net
• NO authorities/experts - «ask Google»
• «Unlimited» word-of-mouth
• Response VS Silence
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14. Are there any evidences
that personal attitudes
towards particular brands,
shared in social networks
seriously influence identity
and reputations of these
brands?
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15. What is a core difference
in a way traditional and
«new» media impact on
brands identity?
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