Medinge Group       Annual Russian Panel       Dmitry Petrov & Sergei E.Mitrofánov       Barcelona; September 6th, 2012чет...
About «Russian Panel»                    • 40-50 minutes for discussion including                             warm-up pres...
«Russian Panel» history                     •       2006 - Innovation Branding                     •       2007 - Place Br...
«...Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts       through, and captur...
Sayonara Capitalism!7                       th                    ANNUAL                    RUSSIAN                    PAN...
«...Owners of capital will stimulate       working class to buy more       and more of expensive goods,       houses and t...
«...Owners of capital will stimulate       working class to buy more       and more of expensive goods,       houses and t...
From speculators                                   Paradise...                     •       Its so nice and profitable      ...
...to speculators Hell                     •       Its so horrible and                             pailful when promises  ...
the history of                                       capitalism                     •       craft economy                 ...
the Me$$iah 1.0                     •       EBITDA today is more                             then just a financial term    ...
the Me$$iah 2.0                     •       Young entrepreneurs /                             startupers are focusing     ...
creation                     speculation                                   Dmitry Petrov & Sergei E.Mitrofánov || Barcelon...
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
cti on s?            ob je                             Branding people -                             you are guilty too!  ...
‣ Is it a rise of a «new trinity» for                contemporary capitalism?         ‣ Branding people! Are you guilty to...
‘The king is dead,                             long live the king                                     Dmitry Petrov & Serg...
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Sayorana Capitalism!

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Warm-up presentation for Madinge Group "Annual Russian Panel". We descided to discuss how branding people can help to "re-brand" capitalism

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Sayorana Capitalism!

  1. 1. Medinge Group Annual Russian Panel Dmitry Petrov & Sergei E.Mitrofánov Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  2. 2. About «Russian Panel» • 40-50 minutes for discussion including warm-up presentation • We plan to write an article for Medinge Journal based on discussion... or still plan... • ...it’s NOT about Russia ...it is about branding, business, people, society, etc...четверг, 20 сентября 12 г.
  3. 3. «Russian Panel» history • 2006 - Innovation Branding • 2007 - Place Branding • 2008 - Branding in B.R.I.C. economies • 2009 - Consumer 2011 • 2010 - Branding Tecnologies • 2011 - Brands out of Control • Setembre 6, 2012 - ... Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  4. 4. «...Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures, the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge, has marked the upward surge of mankind and greed, you mark my words, will not only save Teldar Paper, but that other malfunctioning corporation called the U.S.A.» Michael Douglas as Gordon Gekko Wall Street movie; by Oliver Stone, 1989; 20th Century Fox Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  5. 5. Sayonara Capitalism!7 th ANNUAL RUSSIAN PANELчетверг, 20 сентября 12 г. Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
  6. 6. «...Owners of capital will stimulate working class to buy more and more of expensive goods, houses and technology, pushing them to take more and more expensive credits, until their debt becomes unbearable. The unpaid debt will lead to bankruptcy of banks, which will have to be nationalized, and State will have to take the road which will eventually lead to communism...» Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  7. 7. «...Owners of capital will stimulate working class to buy more and more of expensive goods, houses and technology, pushing them to take more and more expensive credits, until their debt becomes unbearable. The unpaid debt will lead to bankruptcy of banks, which will have to be nationalized, and State Karl Heirich Marx Economist; Germany, 1867 will have to take the road which will eventually lead to communism...» Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  8. 8. From speculators Paradise... • Its so nice and profitable to sell promises and opportunities! Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  9. 9. ...to speculators Hell • Its so horrible and pailful when promises are being burned out ... Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  10. 10. the history of capitalism • craft economy • mass production • mass consumption • intangible assets (brand & IC) - selling promises • ...? Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  11. 11. the Me$$iah 1.0 • EBITDA today is more then just a financial term it becomes the ICON for top managers and owners Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  12. 12. the Me$$iah 2.0 • Young entrepreneurs / startupers are focusing their efforts on investors Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  13. 13. creation speculation Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  14. 14. Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  15. 15. Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  16. 16. cti on s? ob je Branding people - you are guilty too! Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  17. 17. ‣ Is it a rise of a «new trinity» for contemporary capitalism? ‣ Branding people! Are you guilty too? ‣ What can Medinge Groupand its friends do for re-branding of capitalism? Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
  18. 18. ‘The king is dead, long live the king Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.

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