Music has never been more important to how a brand exists in the world. But it has also never been more vast and complicated. For a brand marketer, or business exec - on the client side or agency side - it can be confusing and unclear where to start, who to turn to, and how to implement a music strategy that is not just "one note". Learn from music strategists, brand VP's, and industry execs how to create a music strategy that helps your brand live musically. And learn how to do as a regular person, not a music insider.

1. Music has never been more important to how a brand exists in the world. But it has also
never been more vast and complicated. For a brand marketer, or business exec - on the
client side or agency side - it can be confusing and unclear where to start, who to turn to,
and how to implement a music strategy that is not just "one note".
Learn from music strategists, brand VP's, and industry execs how to create a music strategy
that helps your brand live musically. And learn how to do as a regular person, not a music
insider.
Here are the three unique perspectives we would hear from in this panel. Thanks for your
consideration!
Creating a Music Strategy for a New School World

2. In the worlds of music and branding/
advertising, McDonough is "seen as a savvy
translator between the creative and corporate
sides." [1]
In 2009, Adweek recognized McDonough’s use
of Os Mutantes song “A Minha Menina” in
a McDonald’s commercial as being one of the
five best ad songs of all time.[2] By including
song “Lights Out” in Bud Light Lime
commercials, music artist Santigold was
catapulted to fame.[3] McDonough won the
2013 Midem Marketing Competition award for
Best Music Placement in a TV Commercial/Ad.[4]
McDonough has played bass in several bands,
including the London-based Piano Magic, Füxa,
Boas, and The Chicago Stone Lightning Band.
GABE MCDONOUGH
MUSIC/BRANDING STRATEGIST

3. A brand vanguard and believer that
music makes a brand, she shifted the
tides of Royal Caribbean’s marketing in
many ways. Music, was one of those.
She brings the perspective of what it
takes to take risks, make bold choices,
and NOT choose the Top 40, one hit
wonder track.
KARA WALLACE
BRAND VP: ROYAL CARRIBBEAN

4. As a young gun in the industry,
Kaitlyn decided that music is a world
that she could play in, not just big
industry execs. She is a former
brand planner from Ogilvy, a
strategist for Columbia Records, and
works with a variety of artists in Los
Angeles. She believes that anyone
with passion can learn the business
and gives a perspective of someone
newer to the business.
KAITLYN SHEEHAN
MUSIC/BRANDING STRATEGIST

5. ERIN SWENSON GORRALL
MODERATOR: HEAD OF STRATEGY- MEDIAHUB MULLENLOWE, FOUNDER OF 25FORTY DIVERSITY PROJECT
2015: BEST USE OF
CONSUMER RESEARCH
BOSE
The 25Forty Project: A creative challenge issued
to all agencies across the globe to increase
industry diversity. My ECD partner Blake Winfree
and I created it + launched it at Cannes 2016