Diversifying pathways to entrepreneurship

1. Project GERE
Project Overview
October 2020

2. Labor Market Transition
 Automation increasingly replacing “routine” (manual) labor jobs
 Minorities and women disproportionally displaced and unemployed
2

3. Occupational Demand
Growing job deficit represents an appealing
opportunity as all bootcamps together are only
able to attend less than 10% of current
233,193 job demand
Microsoft forecasts 149 million new tech jobs will be created
by 2025 as a result of business adapting to the conditions
created by COVID-19
Pre-COVID COVID

4. 4
“Help me launch
a tech career
“Help me find the
right tech talent”
Vetted and reliable
pipeline of diverse
high-quality talent
 Minimal Risk
 Cost Effective
 Good “fit”
Target Audiences: Aspirants and IT Hiring Managers
Aspirants
IT Hiring
Managers
GERE has the potential to deliver the value propositions to solve the JTBD for our two main customers, Aspirants and IT Hiring Managers
Skills and abilities to
get a job and excel in
the workplace
 Practical
 Accessible
 Affordable

5. Solutions to Nonconsumption
1. Program Design –Supports learning style
and provides job-specific skills and
competencies.
2. Access – Online delivery, few prerequisites
and flexible schedule.
3. Cost – Affordable cost that does not require
increasing personal debt.
Aspirants
 Ages 18-35
 Little or no higher education
 Income <$35,000 per year
 Likely an ethnic minority

6. 6
Solutions to Nonconsumption
1. Risk Mitigation– High program credibility
and high confidence in qualified learner
candidates with professional experience.
2. Cost – Reduced recruiting and candidate
evaluation costs.
3. “Fit” – Access to high-quality learner
candidate profile with technical and power
skills.
IT Hiring Managers
 Recruits entry-level software
developers
 Hiring volume more than 4 per year

7. GERE
Learn by Doing
Learn from the Pros
Learn to Earn
The GERE program exists to enable the workforce
- in particular those who have been marginalized –
to transform their lives with new careers in IT.
Entry-level Web Developer
Audiences  Aspirants and IT Hiring Managers
1. Develop Technical and Power Skills:
6 months in class
2. Build Professional Experience:
6 months apprenticeship
3. Begin employment
Pathway to employment and on-ramp bachelor degree

8. GERE
8
Learn by Doing
Learn from the Pros
Learn to Earn
• Experiential, project based, peer to peer learning in small group
setting. Designed to emulate real world work environment.
• Promote Power Skills: learn to learn, critical thinking, problem
solving, teamwork, and Coding Skills.
• Practitioner Mentor model leverages qualified global IT talents
to support US based learners
• Hybrid delivery model promotes for real time interaction, help
students get “unstuck” while allowing for greatest flexibility
• Module certifications with built-in industry-influenced
projects promotes employability
• Entry level job placement for graduates upon completion of the program
• Professional and career mentorship

9. Learn by Doing
 Practical, career-focused skills and
competencies aligned to employer needs
 Performance-based exercises and
projects developing technical, power and
career preparation skills.
Outcome-based
Learning
Hands-on Exercises
Technical Skills
Small Group Work
Flexible Schedules
Digital portfolios
Power Skills
Career
Preparation
Skills

10. Learn with the Pros
 Experienced and practicing software
development talent around the world
 Serve as Practitioner Mentor to support
US project-based cohorts > live and on
demand, time bound, cohort specific to
ensure progression/completion
 Knowledge as a Service (KaaS) An Uber
model like to allow professionals to
monetize in-demand experience/
knowledge

11. Learn to Earn
 6 months technical, power and career
preparation skills and competencies
 6 months on-the-job training and
professional experience
 Facilitated job placement
 Learner profiles and digital portfolios
You are Hired!
Build
Professional
Experience
On-the-job
Develop
Technical Skills
Power Skills
Career Preparation
Skills
6 months
Access to
Candidate
Profile and
Portfolios
6 months
IT Hiring Manager
Aspirant Learner
Interview

12. Neo moment
Learn of an amazing
WGU bootcamp
take a quick
assessment
and start the program
From day 1 they learn coding,
problem solving, collaboration
and teamwork skills
On day 181, start the paid apprenticeship.
Applying and demonstrating new skills.
On day 365, a
formal job offer
extended.
YAH moment
Value Chain Acquisition Assessment On-Ramp Learning Validation Placement
Pathway toward degree
?