Politecnico Milano design department, talks about who they are and what they so.

1. Politecnico di Milano
Design Department
ECBN Meeting
19/01/2016
London

2. WHO
WE
ARE

3. WHO WE ARE
FRANCESCO ZURLO
Architect, Phd in Industrial
Design. Deputy Dean of the
Design School; Full Professor of
Industrial Design at Politecnico di
Milano; Director of the
International Master in Strategic
Design; he is in charge of
Research of the Design
Department of Politecnico and
he’s Director of the International
Master in Strategic Design and of
the Master of Interior Design and
Management.
RESEARCH INTERESTS: Design
Management, Strategic Design,
Design Thinking, Design of
Options
MARINA PARENTE
Architect, PhD. Researcher and
Assistant Professor at the Design
Department of Politecnico di
Milano; Director of the Course in
Brand of Territorial Systems
and coordinator of the Master in
Planning Culture;
Coordinator of the Departmental
Research Center called D4T –
Design for Territories.
RESEARCH INTERESTS: Strategic
Design, Design for Local
Identities and Local
Development, Strategic Brand
Management, Service Design,
Design for Cultural Heritage.
CARLA SEDINI
Sociologist and PhD in Quality of
Life in the information Society.
She has been working at the
Design Department of the
Politecnico di Milano since 2011
as professor, collaborator and
Research Fellow. At the moment,
she is working within D4T
Research Center.
RESEARCH INTERESTS: Creative
and Cultural Entrepreneurship,
Design Management, Design of
Options, Creativity as a lever for
the territorial enhancement,
Sociology for designers,
Photography as a territorial
knowledge tool.

4. WHERE WE ARE
CAMPUS BOVISA, MILAN
LABORATORIES:
• Exhibit
• Fashion
• Image
• Prototype

5. WHAT WE DO
recent projects

6. CCALPS
Creative Companies in Alpine Space
• CCALPS was a project financed within the
Alpine Space Program of the European
Union, which lasted three years and it was
concluded in December 2014
• It was a network of 10 patners in 6
European countries that connect CCIs and
SMEs
• Ccalps focused on CCI to promote regional
competitiveness and attractiveness. In
particular the project was oriented to the
selection, the development and the
realization of economic creative ideas
• The pilot action, was principally the Creative
Camp, through we could test and verify
some procedures focused on the support of
early stage start-ups in cultural and creative
sectors.
UNIVERSITÉ DE HAUTE
ALSACE-MODÉISATION
INTELLIGENCE PROCESSUS SYSTÉME
FRENCH RIVIERA CHAMBER OF
COMMERCE AND INDUSTRY
PROJECT LEADER
LOMBARDY REGION
UNIVERSITY OF APPLIED SCIENCESAND
ART OF SOUTHERN SWITZERLAND (SUPSI)
LABORATORY OF VISUAL CULTURE
PIEDMONT
REGION | CRT
FOUNDATION
LYON CHAMBER
OF COMMERCE
AND INDUSTRY
MFG INNOVATION AGENCY
FOR ICT AND MEDIA OF STATE OF
BADEN-WURTTEMBERG INNOVATION AND TECNOLOGY
TRANSFER SALZUBURG LTD
REGION DEVELOPMENT AGENCY
OF LJUBJANA URBAN REGION

7. Goal: Ideation of 5 projects for the revitalization of the hystoric centre (but not only) of Biella
(Piedmont, Italy)
4 THEMATIC WEEKENDS – TERRITORIAL KNOWLEDGE
Art, Heritage
and Landscape
BST - VI edition
Branding the Territorial Systems
September/October 2015
Food Design Fashion and Textile
1 INTENSIVE WEEK
OF PROJECT WORK
WHAT NEXT?
January-September: Calls monitoring
February: Ideas protection
February 12: Presentazione pubblica a Biella dei risultati
March-September: Ideas development
September: VII edition

8. • Collaboration between Politecnico di Milano and Università Cattolica di Milano
• FOCUS: visual, multimedia and design arts; territorial revitalization; self-
entrepreneurship.
• PROJECT WORK OF THE CURRENT EDITION: Bicocca neighborhood and Hangar
Bicocca
Master in Planning Culture - IX edition
Branding the Territorial Systems
November 2015/2016

9. INTERNAL RESOURCES:
• Storytelling
• Urban game
• Social Innovation
• Strategic design
• Creative industries
• Design for
• Cultural Heritage
• Mapping & Communication
• Data & Information Visualization
Research Centre D4T - Design for Territories
• D4T - Design for Culture, Creativity and Territories
• FARB 2014 (Academy Funds for Basic Research) – July 2015
• New synergies and collaboration within and outside the Department
GOALS:
• Valorization
• Experimentation
• Networking
ACTIVITIES (to be implemented)
• Seminars
• Call for issues
• Didactics
• R&D

10. Strategic Design -MDS
First-level Specializing Master
XVIII Edition
October 2016-November 2018
The objective is to develop in its
participants those skills:
• Develop strategic planning skills
• Develop self-entrepreneurship
• Develop the necessary attitude
to set complex problems
• Develop the competencies to
generate innovative visions
• Acquire management skills for
strategic design projects
• Acquire narrative capabilities
communicate strategic design
projects