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Lightning Round: Outreach & Engagement
A New Way to Arbor Day
Strength in Partnerships
Leah Haynie
Community Information & Planning Manager
Community Tree Preservation Division
Development Services Department | City of Austin
Why Change things?
• Lower attendance numbers
• Lack of resources to support
the event
• Energy and excitement was
missing
Our Fiercest
Competitors
Those Monarch People
Notes by Aimee Aubin
The Roots & Wings Festival is Born
Let’s Do More!
• Became a reason to go
above and beyond
• Rebuilt the stage at the
botanical garden
• Refreshed the grounds
• Invested in new signs and
an outdoor audio system
• Launch Think Trees!
Community Driven
Pop-Up Events
• 4 Adopt-A-Park Groups
hosted small Roots & Wings
events around town
• First year was supported by a
grant award to the Austin
Parks Foundation
• Second year supported by
committee partners (no
grant)
Lightning Round: Outreach & Engagement
How We Did It
• Built a Shared Vision
• Committee Structure
• Strengths-Based
Partnership
• Shared Responsibility
• Shared Work
Partnerships Work!
• There is plenty of energy
• Excited to work together
• Duties are distributed
• Ideas respected
• Captains Empowered
Challenges
• Coordinating groups takes
time
• Keeping people invested is
a skill
• Committee work is
vulnerable to attrition
• Message can be lost when
there are many messages
• Attendee diversity and
equity in question
Tips for Success
• Create a Shared Vision
• Invite Mission Aligned
Partners
• Build a Well-Rounded Team
• Facilitator
• Lead for each major topic
• Communications Person
• Graphic Designer
• Site-Logistics Person
• Folks with a Yes! Attitude
The Future of Roots &
Wings
• Maintain attendance
• Increase Experience
• Increase access through pop-
up events
• Spend less time coordinating
• More streamlined event
Don’t Forget to
Leah Haynie
Community Information & Planning Manager
Community Tree Preservation Division
City of Austin
Leah.haynie@austintexas.gov
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Kernvalleysun.com
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Lightning Round: Outreach & Engagement
Forest Bathing
for Tree
Tenders
M. Amos Clifford MA
Founder
Association of Nature and Forest
Therapy Guides and Programs
What is Forest
Bathing?
Shinrin-yoku in
Japan
Founded as a
response to an
epidemic of
stress
karoshi
Japan:
Stress Reduction,
Immune Enhancement,
Phytoncides
ANFT:
Founded as a
response to
global climate
and
environmental
crises
Guided forest
therapy walks
have a unique
capacity to
awaken the
intelligence of
the heart and the
power of
imagination to
reweave
dominant
patterns of
thinking…
…and awaken a
new sustainable
type of
intelligence
emerging from
neural networks
of relationships
A guided walk is
2-3 hours in
duration and
may travel no
more than ¼
mile. It’s about being
here, not
getting there.
What ANFT-Trained Guides Do
Help you mentally and emotionally
arrive here.
Direct attention away from fact-fixation and
toward sensory awareness
Slow you down
Suggest invitations rooted in emotional
intelligence: imagination, simple pleasure,
harmony, beauty, enjoyment
Without
prescribing or
evaluating,
simply
witnessing
Wins:
People remember
who they are and
what is important
to them.
They may have
important insights
and inspirations.
This approach
supports each
person on their
journeys to
discover their
unique
wholeness and
embody it in
wise action
Guides help
people build
relationships
with nature, then
let nature do the
work of
transforming
consciousness.
Tenderness
appears.
Standards-based Forest Therapy Guide training and certification
since 2014
794 Guides Trained in 49 Cohorts
54 countries on 6 continents
14 trainers from 5 countries
27 forest therapy mentors in 11 countries
30 trained trail certification consultants
Forest Therapy Immersion & advanced guide training program
Lightning Round: Outreach & Engagement
Trees Cannot Exist Alone
A Shared-Power Model for Engagement
How Austin cultivates community connections and nature-based learning through a collaborative social space.
Nature in the City is a
Community Invitation
Join us in making Austin a greener, cooler place where
children and adults have daily access to nature.
Nature in the City is a collaboration
between multiple City of Austin programs
and partner organizations working together
to increase our community’s access to
nature.
It's a Collaboration
★ Make Austin a greener, cooler place
where children and adults have daily
access to nature.
★ Cultivate connections between experts
and community members, and the
community and nature.
Nature in the City Goals
Nature in the City is ...
informative inspirational
accessible nature-based
uniquely Austin
Austin Nature in the City is
facebook
Nature in the City Platforms
instagram twitter
Consistent handle across platforms.
@naturecityatx
a city webpage youtube blog
facebook
instagram
twitter
webpage&blog
It’s simple. We invite. We share.
How does staff keep up?
Water
Scientists Certified
Arborists
Park
Rangers
Youth
Coordinators
Birders
Conservationists
Biologists
Nature in the City is ...
Engaging Contributors
Find Your Experts
Find People in the Field
Invite them!
Train Them
Empower Them
Lightning Round: Outreach & Engagement
Leah Haynie
Community Information & Planning Manager
Community Tree Preservation Division
Development Services | City of Austin
leah.haynie@austintexas.gov
www.austintexas.gov/natureinthecity
Cultivating Connections through a
Collaborative Social Space

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Lightning Round: Outreach & Engagement

  • 2. A New Way to Arbor Day Strength in Partnerships Leah Haynie Community Information & Planning Manager Community Tree Preservation Division Development Services Department | City of Austin
  • 3. Why Change things? • Lower attendance numbers • Lack of resources to support the event • Energy and excitement was missing
  • 6. The Roots & Wings Festival is Born
  • 7. Let’s Do More! • Became a reason to go above and beyond • Rebuilt the stage at the botanical garden • Refreshed the grounds • Invested in new signs and an outdoor audio system • Launch Think Trees!
  • 8. Community Driven Pop-Up Events • 4 Adopt-A-Park Groups hosted small Roots & Wings events around town • First year was supported by a grant award to the Austin Parks Foundation • Second year supported by committee partners (no grant)
  • 10. How We Did It • Built a Shared Vision • Committee Structure • Strengths-Based Partnership • Shared Responsibility • Shared Work
  • 11. Partnerships Work! • There is plenty of energy • Excited to work together • Duties are distributed • Ideas respected • Captains Empowered
  • 12. Challenges • Coordinating groups takes time • Keeping people invested is a skill • Committee work is vulnerable to attrition • Message can be lost when there are many messages • Attendee diversity and equity in question
  • 13. Tips for Success • Create a Shared Vision • Invite Mission Aligned Partners • Build a Well-Rounded Team • Facilitator • Lead for each major topic • Communications Person • Graphic Designer • Site-Logistics Person • Folks with a Yes! Attitude
  • 14. The Future of Roots & Wings • Maintain attendance • Increase Experience • Increase access through pop- up events • Spend less time coordinating • More streamlined event
  • 15. Don’t Forget to Leah Haynie Community Information & Planning Manager Community Tree Preservation Division City of Austin Leah.haynie@austintexas.gov
  • 32. Forest Bathing for Tree Tenders M. Amos Clifford MA Founder Association of Nature and Forest Therapy Guides and Programs
  • 34. Shinrin-yoku in Japan Founded as a response to an epidemic of stress karoshi
  • 36. ANFT: Founded as a response to global climate and environmental crises
  • 37. Guided forest therapy walks have a unique capacity to awaken the intelligence of the heart and the power of imagination to reweave dominant patterns of thinking…
  • 38. …and awaken a new sustainable type of intelligence emerging from neural networks of relationships
  • 39. A guided walk is 2-3 hours in duration and may travel no more than ¼ mile. It’s about being here, not getting there.
  • 40. What ANFT-Trained Guides Do Help you mentally and emotionally arrive here. Direct attention away from fact-fixation and toward sensory awareness Slow you down Suggest invitations rooted in emotional intelligence: imagination, simple pleasure, harmony, beauty, enjoyment
  • 42. Wins: People remember who they are and what is important to them. They may have important insights and inspirations.
  • 43. This approach supports each person on their journeys to discover their unique wholeness and embody it in wise action
  • 44. Guides help people build relationships with nature, then let nature do the work of transforming consciousness. Tenderness appears.
  • 45. Standards-based Forest Therapy Guide training and certification since 2014 794 Guides Trained in 49 Cohorts 54 countries on 6 continents 14 trainers from 5 countries 27 forest therapy mentors in 11 countries 30 trained trail certification consultants Forest Therapy Immersion & advanced guide training program
  • 47. Trees Cannot Exist Alone A Shared-Power Model for Engagement How Austin cultivates community connections and nature-based learning through a collaborative social space.
  • 48. Nature in the City is a Community Invitation Join us in making Austin a greener, cooler place where children and adults have daily access to nature.
  • 49. Nature in the City is a collaboration between multiple City of Austin programs and partner organizations working together to increase our community’s access to nature. It's a Collaboration
  • 50. ★ Make Austin a greener, cooler place where children and adults have daily access to nature. ★ Cultivate connections between experts and community members, and the community and nature. Nature in the City Goals
  • 51. Nature in the City is ... informative inspirational accessible nature-based uniquely Austin Austin Nature in the City is
  • 52. facebook Nature in the City Platforms instagram twitter Consistent handle across platforms. @naturecityatx a city webpage youtube blog
  • 57. It’s simple. We invite. We share. How does staff keep up? Water Scientists Certified Arborists Park Rangers Youth Coordinators Birders Conservationists Biologists
  • 58. Nature in the City is ... Engaging Contributors Find Your Experts Find People in the Field Invite them! Train Them Empower Them
  • 60. Leah Haynie Community Information & Planning Manager Community Tree Preservation Division Development Services | City of Austin leah.haynie@austintexas.gov www.austintexas.gov/natureinthecity Cultivating Connections through a Collaborative Social Space