5) How to get the most out of Google Analytics - Top 20 tools for shooting HiPPOs
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How to get the most out of Google Analytics - Top 20 tools for shooting HiPPOs
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5) How to get the most out of Google Analytics - Top 20 tools for shooting HiPPOs
- 1. KILLER TOOLS FOR SHOOTING HIPPOS 1
- 2. WEBSITES CAN AND SHOULD BE BETTER 2
- 3. 20 KILLER TOOLS FOR SHOOTING THE HIPPO
- 4. WHAT HAS HE GOT AGAINST HIPPOS? 4
- 5. Not this kind of Hippo…
- 6. WHO SHOULD DECIDE WHAT YOUR WEBSITE LOOKS LIKE? • Web Designer • Developer • Marketing Team • Business Owner • Sales Team
- 7. YOUR CUSTOMERS! More often than not it’s this guy…
- 8. …IT’S THIS KIND OF HIPPO I DON’T LIKE (THE CAT IS FINE THOUGH) HI – HIGHEST P – PAID P – PERSON’S O – OPINION
- 9. YES, BUT HOW CAN WE KNOW WHAT OUR CUSTOMERS WANT?
- 10. USE TOOLS TO LEARN ABOUT VISITORS & CHANGE THINGS 10
- 11. 1) THE DIGITAL MARKETING MEASUREMENT FRAMEWORK 11 http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
- 12. 2) THE SIMPLE SPREADSHEET 12 Chart revenue against channel monthly. The more refined you are with the channels the more effective this will be. At the very least use the following: • Direct • Google • Bing • Yahoo! • Facebook Paid • Facebook • Non-Paid • Twitter • Email • Print
- 13. 3) GOOGLE ANALYTICS How are people using your site? Which pages on your site are letting you down? What do the stats say?
- 14. 4) SETTING UP GOALS Admin > Profile > GoalsName Goal Choose Goal Type Goal Completion URL Goal Value (optional) Define Steps to Goal Completion
- 16. 6) SITE SEARCH TRACKING
- 17. 7) USERS FLOW
- 20. 10) MEASURE COPY AND PASTE 20
- 21. 11) REVIEW CUSTOMER FEEDBACK 21
- 22. 12) LIVE CHAT DONE WELL 22
- 24. 14) GOOGLE SEARCH CONSOLE 24
- 27. 17) OPTIMIZELY, VWO, GOOGLE ANALYTICS A/B TEST
- 28. 18) SOCIAL SHARE BUTTONS 28 SUMO ME DIGG DIGG FLARE
- 29. 19) 4Q SURVEYS BY IPERCEPTION 29
- 30. 20) USER TESTING ANALYSIS Is your site clear? Do users find it easy/ enjoyable to use?
- 31. THANK YOU! 31
Editor's Notes
- Footprint digital have a fundamental belief that websites can, and should be better. This applies to all websites. No website is perfect, and that presents us with a brilliant opportunity to help any company make their website better for their users.
- Our first research step is to perform a google analytics analysis. This…
- Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
- We hypothesised about the best way to answer these questions, whilst keeping the homepage aesthetically pleasing and ensuring usability remained optimised.
- https://www.iperceptions.com/en/4q
- User testing analysis often shows up the usability issues of a website, because we ask three random people a series of questions that they have to answer whilst using your website. We then transcribe their answers and look for reoccurring themes which then inform our ideas for website improvement.