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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)

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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)

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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)

  1. 1. CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
  2. 2. A soldier returned home today.
  3. 3. A soldier returned home today.
  4. 4. CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
  5. 5. Benin,West Africa
  6. 6. Benin,West Africa
  7. 7. CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
  8. 8. CONTENT STRATEGY VISUAL
  9. 9. @schoolmktg #RWPC
  10. 10. A soldier returned home today.
  11. 11. A picture is worth a thousand words.
  12. 12. A picture is worth a thousand words. A video is worth a thousand pictures.
  13. 13. A picture is worth a thousand words. A video is worth a thousand pictures. Great visual content compels sharing.
  14. 14. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT
  15. 15. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN
  16. 16. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN AUDIO
  17. 17. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN AUDIO VISUAL
  18. 18. CONTENT STRATEGY VISUAL
  19. 19. VISUAL CONTENT REALITIES 5
  20. 20. CONTENT STRATEGY VISUAL 1
  21. 21. People are wired to take in visual content FASTER and MORE EFFECTIVELY than words.
  22. 22. STOP THE SCROLL STOP THE SCROLL @schoolmktg #RWPC
  23. 23. CONTENT STRATEGY VISUAL 2
  24. 24. VISUALS CAN STAND ALONE ON SOCIAL
  25. 25. VISUALS CAN STAND ALONE ON SOCIAL
  26. 26. VISUALS CAN STAND ALONE ON SOCIAL LIKE, COMMENT, SHARE RETWEET and REPIN FAVORITE
  27. 27. @schoolmktg #RWPC
  28. 28. CONTENT STRATEGY VISUAL 3
  29. 29. VISUALS LEAD YOUR AUDIENCETO YOURWEBSITE
  30. 30. VISUALS LEAD YOUR AUDIENCETO YOURWEBSITE
  31. 31. VISUALS LEAD YOUR AUDIENCETO YOURWEBSITE
  32. 32. @schoolmktg #RWPC
  33. 33. CONTENT STRATEGY VISUAL 4
  34. 34. NO DUDS OR DEAD ENDS!
  35. 35. ENROLLMENT LEADS REPEAT REFER *credit: Duct Tape Marketing
  36. 36. IDEAL FAMILIES
  37. 37. IDEAL FAMILIES
  38. 38. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) credit: @schoolmktg
  39. 39. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS)
  40. 40. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) Attracting families to your school is a 4-part system.
  41. 41. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS)
  42. 42. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION
  43. 43. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD RESPONSE
  44. 44. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD NURTURING LEAD RESPONSE
  45. 45. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD CONVERSION LEAD NURTURING LEAD RESPONSE
  46. 46. @schoolmktg #RWPC
  47. 47. CONTENT STRATEGY VISUAL 5
  48. 48. 5 COMPELLINGTYPES OF VISUAL CONTENT
  49. 49. 1 Visual bullets TYPES OFVISUAL CONTENT
  50. 50. 1 Visual bullets SonamaAcademy.com TYPES OFVISUAL CONTENT
  51. 51. 1 Visual bullets vms.edu TYPES OFVISUAL CONTENT
  52. 52. 2 Visuals that speak TYPES OFVISUAL CONTENT
  53. 53. 2 Visuals that speak TYPES OFVISUAL CONTENT
  54. 54. 2 Visuals that speak TYPES OFVISUAL CONTENT
  55. 55. 2 Visuals that speak TYPES OFVISUAL CONTENT
  56. 56. 3 Infographics TYPES OFVISUAL CONTENT
  57. 57. 3 Infographics BaylorSchool.org TYPES OFVISUAL CONTENT
  58. 58. 3 Infographics SageHillSchool.org TYPES OFVISUAL CONTENT
  59. 59. 3 TYPES OFVISUAL CONTENT
  60. 60. HINT: create infographics in squares/rectangles for certain platforms and then assemble them together into a tall image for Pinterest (or website)
  61. 61. 4 Eye-catching visuals TYPES OFVISUAL CONTENT
  62. 62. 4 Eye-catching visuals Instagram.com/Oreo TYPES OFVISUAL CONTENT
  63. 63. 4 Eye-catching visuals Instagram.com/IthacaCollege TYPES OFVISUAL CONTENT
  64. 64. 4 Eye-catching visuals Facebook.com/GilmourAcademyLancers TYPES OFVISUAL CONTENT
  65. 65. 4 Eye-catching visuals Facebook.com/GilmourAcademyLancers TYPES OFVISUAL CONTENT
  66. 66. 4 Eye-catching visuals HINT: Invite students/parents to submit most creative photos Host photo contest Invite students/teachers to take over Instagram account TYPES OFVISUAL CONTENT
  67. 67. 5 VIDEO TYPES OFVISUAL CONTENT
  68. 68. 5 VIDEO YouTube Vimeo WebVideo FacebookVideo Instagram Vine TYPES OFVISUAL CONTENT
  69. 69. 5a VideosThat Educate TYPES OFVISUAL CONTENT
  70. 70. VideosThat Educate Explain 5a TYPES OFVISUAL CONTENT
  71. 71. VideosThat Educate Explain Train 5a TYPES OFVISUAL CONTENT
  72. 72. VideosThat Educate Explain Train Pain 5a TYPES OFVISUAL CONTENT
  73. 73. TYPES OFVISUAL CONTENT
  74. 74. VideosThat BuildTrust 5B TYPES OFVISUAL CONTENT
  75. 75. 5 VideosThat BuildTrust Testimonials TYPES OFVISUAL CONTENT
  76. 76. 5 VideosThat BuildTrust Testimonials Behind-the-Scenes Insight/Vision/Inspiration TYPES OFVISUAL CONTENT
  77. 77. Backpack of Social MediaTools yourschoolmarketing.com/socialbackpack
  78. 78. CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
  79. 79. CONNECT: facebook.com/schoolmarketing twitter.com/schoolmktg pinterest.com/schoolmarketing youtube.com/yourschoolmarketing
  80. 80. CONNECT: facebook.com/schoolmarketing twitter.com/schoolmktg pinterest.com/schoolmarketing youtube.com/yourschoolmarketing
  81. 81. Backpack of Social MediaTools yourschoolmarketing.com/renweb

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