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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
- CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
- A soldier returned home today.
- A soldier returned home today.
- CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
- Benin,West Africa
- Benin,West Africa
- CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
- CONTENT STRATEGY VISUAL
- @schoolmktg #RWPC
- A soldier returned home today.
- A picture is worth a thousand words.
- A picture is worth a thousand words. A video is worth a thousand pictures.
- A picture is worth a thousand words. A video is worth a thousand pictures. Great visual content compels sharing.
- 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT
- 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN
- 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN AUDIO
- 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN AUDIO VISUAL
- CONTENT STRATEGY VISUAL
- VISUAL CONTENT REALITIES 5
- CONTENT STRATEGY VISUAL 1
- People are wired to take in visual content FASTER and MORE EFFECTIVELY than words.
- STOP THE SCROLL STOP THE SCROLL @schoolmktg #RWPC
- CONTENT STRATEGY VISUAL 2
- VISUALS CAN STAND ALONE ON SOCIAL
- VISUALS CAN STAND ALONE ON SOCIAL
- VISUALS CAN STAND ALONE ON SOCIAL LIKE, COMMENT, SHARE RETWEET and REPIN FAVORITE
- @schoolmktg #RWPC
- CONTENT STRATEGY VISUAL 3
- VISUALS LEAD YOUR AUDIENCETO YOURWEBSITE
- VISUALS LEAD YOUR AUDIENCETO YOURWEBSITE
- VISUALS LEAD YOUR AUDIENCETO YOURWEBSITE
- @schoolmktg #RWPC
- CONTENT STRATEGY VISUAL 4
- NO DUDS OR DEAD ENDS!
- ENROLLMENT LEADS REPEAT REFER *credit: Duct Tape Marketing
- IDEAL FAMILIES
- IDEAL FAMILIES
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) credit: @schoolmktg
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS)
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) Attracting families to your school is a 4-part system.
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS)
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD RESPONSE
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD NURTURING LEAD RESPONSE
- ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD CONVERSION LEAD NURTURING LEAD RESPONSE
- @schoolmktg #RWPC
- CONTENT STRATEGY VISUAL 5
- 5 COMPELLINGTYPES OF VISUAL CONTENT
- 1 Visual bullets TYPES OFVISUAL CONTENT
- 1 Visual bullets SonamaAcademy.com TYPES OFVISUAL CONTENT
- 1 Visual bullets vms.edu TYPES OFVISUAL CONTENT
- 2 Visuals that speak TYPES OFVISUAL CONTENT
- 2 Visuals that speak TYPES OFVISUAL CONTENT
- 2 Visuals that speak TYPES OFVISUAL CONTENT
- 2 Visuals that speak TYPES OFVISUAL CONTENT
- 3 Infographics TYPES OFVISUAL CONTENT
- 3 Infographics BaylorSchool.org TYPES OFVISUAL CONTENT
- 3 Infographics SageHillSchool.org TYPES OFVISUAL CONTENT
- 3 TYPES OFVISUAL CONTENT
- HINT: create infographics in squares/rectangles for certain platforms and then assemble them together into a tall image for Pinterest (or website)
- 4 Eye-catching visuals TYPES OFVISUAL CONTENT
- 4 Eye-catching visuals Instagram.com/Oreo TYPES OFVISUAL CONTENT
- 4 Eye-catching visuals Instagram.com/IthacaCollege TYPES OFVISUAL CONTENT
- 4 Eye-catching visuals Facebook.com/GilmourAcademyLancers TYPES OFVISUAL CONTENT
- 4 Eye-catching visuals Facebook.com/GilmourAcademyLancers TYPES OFVISUAL CONTENT
- 4 Eye-catching visuals HINT: Invite students/parents to submit most creative photos Host photo contest Invite students/teachers to take over Instagram account TYPES OFVISUAL CONTENT
- 5 VIDEO TYPES OFVISUAL CONTENT
- 5 VIDEO YouTube Vimeo WebVideo FacebookVideo Instagram Vine TYPES OFVISUAL CONTENT
- 5a VideosThat Educate TYPES OFVISUAL CONTENT
- VideosThat Educate Explain 5a TYPES OFVISUAL CONTENT
- VideosThat Educate Explain Train 5a TYPES OFVISUAL CONTENT
- VideosThat Educate Explain Train Pain 5a TYPES OFVISUAL CONTENT
- TYPES OFVISUAL CONTENT
- VideosThat BuildTrust 5B TYPES OFVISUAL CONTENT
- 5 VideosThat BuildTrust Testimonials TYPES OFVISUAL CONTENT
- 5 VideosThat BuildTrust Testimonials Behind-the-Scenes Insight/Vision/Inspiration TYPES OFVISUAL CONTENT
- Backpack of Social MediaTools yourschoolmarketing.com/socialbackpack
- CONTENT STRATEGY VISUAL RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
- CONNECT: facebook.com/schoolmarketing twitter.com/schoolmktg pinterest.com/schoolmarketing youtube.com/yourschoolmarketing
- CONNECT: facebook.com/schoolmarketing twitter.com/schoolmktg pinterest.com/schoolmarketing youtube.com/yourschoolmarketing
- Backpack of Social MediaTools yourschoolmarketing.com/renweb
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