Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
- 22. A picture is worth a thousand words.
- 23. A picture is worth a thousand words. A video is worth a thousand pictures.
- 24. A picture is worth a thousand words. A video is worth a thousand pictures. Great visual content compels sharing.
- 26. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT
- 27. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN
- 28. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN AUDIO
- 29. 3 PRIMARY SOURCES OF HIGH QUALITY CONTENT WRITTEN AUDIO VISUAL
- 35. People are wired to take in visual content FASTER and MORE EFFECTIVELY than words.
- 42. VISUALS CAN STAND ALONE ON SOCIAL
- 43. VISUALS CAN STAND ALONE ON SOCIAL
- 44. VISUALS CAN STAND ALONE ON SOCIAL LIKE, COMMENT, SHARE RETWEET and REPIN FAVORITE
- 68. NO DUDS OR DEAD ENDS!
- 69. ENROLLMENT LEADS REPEAT REFER *credit: Duct Tape Marketing
- 74. IDEAL FAMILIES
- 75. IDEAL FAMILIES
- 76. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) credit: @schoolmktg
- 77. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS)
- 78. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) Attracting families to your school is a 4-part system.
- 79. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS)
- 80. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION
- 81. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD RESPONSE
- 82. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD NURTURING LEAD RESPONSE
- 83. ENROLLMENT KNOW, LIKE, TRUST IDEAL FAMILIES REPEAT (LOYAL) REFER (AMBASSADORS) LEAD GENERATION LEAD CONVERSION LEAD NURTURING LEAD RESPONSE
- 88. 1 Visual bullets TYPES OFVISUAL CONTENT
- 90. 1 Visual bullets vms.edu TYPES OFVISUAL CONTENT
- 92. 2 Visuals that speak TYPES OFVISUAL CONTENT
- 93. 2 Visuals that speak TYPES OFVISUAL CONTENT
- 94. 2 Visuals that speak TYPES OFVISUAL CONTENT
- 95. 2 Visuals that speak TYPES OFVISUAL CONTENT
- 101. HINT: create infographics in squares/rectangles for certain platforms and then assemble them together into a tall image for Pinterest (or website)
- 103. 4 Eye-catching visuals TYPES OFVISUAL CONTENT
- 108. 4 Eye-catching visuals HINT: Invite students/parents to submit most creative photos Host photo contest Invite students/teachers to take over Instagram account TYPES OFVISUAL CONTENT
- 112. 5a VideosThat Educate TYPES OFVISUAL CONTENT
- 113. VideosThat Educate Explain 5a TYPES OFVISUAL CONTENT
- 114. VideosThat Educate Explain Train 5a TYPES OFVISUAL CONTENT
- 117. VideosThat BuildTrust 5B TYPES OFVISUAL CONTENT
- 118. 5 VideosThat BuildTrust Testimonials TYPES OFVISUAL CONTENT
- 119. 5 VideosThat BuildTrust Testimonials Behind-the-Scenes Insight/Vision/Inspiration TYPES OFVISUAL CONTENT
- 121. Backpack of Social MediaTools yourschoolmarketing.com/socialbackpack
- 126. Backpack of Social MediaTools yourschoolmarketing.com/renweb