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CONTENT STRATEGY
VISUAL
RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
A soldier
returned home
today.
A soldier
returned home
today.
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
CONTENT STRATEGY
VISUAL
RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Benin,West Africa
Benin,West Africa
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
CONTENT STRATEGY
VISUAL
RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
CONTENT STRATEGY
VISUAL
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
@schoolmktg
#RWPC
A soldier
returned home
today.
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
A picture is worth
a thousand words.
A picture is worth
a thousand words.
A video is worth
a thousand pictures.
A picture is worth
a thousand words.
A video is worth
a thousand pictures.
Great visual content
compels sharing.
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
3 PRIMARY SOURCES
OF HIGH QUALITY CONTENT
3 PRIMARY SOURCES
OF HIGH QUALITY CONTENT
WRITTEN
3 PRIMARY SOURCES
OF HIGH QUALITY CONTENT
WRITTEN AUDIO
3 PRIMARY SOURCES
OF HIGH QUALITY CONTENT
WRITTEN AUDIO VISUAL
CONTENT STRATEGY
VISUAL
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
VISUAL CONTENT REALITIES
5
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
CONTENT STRATEGY
VISUAL
1
People are wired to take in visual content
FASTER and MORE EFFECTIVELY than words.
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
STOP
THE
SCROLL
STOP
THE
SCROLL
@schoolmktg
#RWPC
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
CONTENT STRATEGY
VISUAL
2
VISUALS CAN
STAND ALONE
ON SOCIAL
VISUALS CAN
STAND ALONE
ON SOCIAL
VISUALS CAN
STAND ALONE
ON SOCIAL
LIKE, COMMENT, SHARE
RETWEET and REPIN
FAVORITE
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
@schoolmktg
#RWPC
CONTENT STRATEGY
VISUAL
3
VISUALS LEAD
YOUR
AUDIENCETO
YOURWEBSITE
VISUALS LEAD
YOUR
AUDIENCETO
YOURWEBSITE
VISUALS LEAD
YOUR
AUDIENCETO
YOURWEBSITE
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
@schoolmktg
#RWPC
CONTENT STRATEGY
VISUAL
4
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
NO DUDS OR DEAD ENDS!
ENROLLMENT
LEADS
REPEAT
REFER
*credit: Duct Tape Marketing
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
IDEAL FAMILIES
IDEAL FAMILIES
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
credit: @schoolmktg
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
Attracting families
to your school
is a 4-part system.
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
LEAD GENERATION
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
LEAD GENERATION
LEAD RESPONSE
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
LEAD GENERATION
LEAD NURTURING
LEAD RESPONSE
ENROLLMENT
KNOW, LIKE, TRUST
IDEAL FAMILIES
REPEAT (LOYAL)
REFER (AMBASSADORS)
LEAD GENERATION
LEAD CONVERSION
LEAD NURTURING
LEAD RESPONSE
@schoolmktg
#RWPC
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
CONTENT STRATEGY
VISUAL
5
5
COMPELLINGTYPES OF
VISUAL CONTENT
1
Visual bullets
TYPES OFVISUAL CONTENT
1
Visual bullets
SonamaAcademy.com
TYPES OFVISUAL CONTENT
1
Visual bullets
vms.edu
TYPES OFVISUAL CONTENT
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
2
Visuals that speak
TYPES OFVISUAL CONTENT
2
Visuals that speak
TYPES OFVISUAL CONTENT
2
Visuals that speak
TYPES OFVISUAL CONTENT
2
Visuals that speak
TYPES OFVISUAL CONTENT
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
3
Infographics
TYPES OFVISUAL CONTENT
3
Infographics
BaylorSchool.org
TYPES OFVISUAL CONTENT
3
Infographics
SageHillSchool.org
TYPES OFVISUAL CONTENT
3
TYPES OFVISUAL CONTENT
HINT:
create infographics in
squares/rectangles
for certain platforms
and then assemble them together
into a tall image for Pinterest (or website)
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
4
Eye-catching visuals
TYPES OFVISUAL CONTENT
4
Eye-catching visuals
Instagram.com/Oreo
TYPES OFVISUAL CONTENT
4
Eye-catching visuals
Instagram.com/IthacaCollege
TYPES OFVISUAL CONTENT
4
Eye-catching visuals
Facebook.com/GilmourAcademyLancers
TYPES OFVISUAL CONTENT
4
Eye-catching visuals
Facebook.com/GilmourAcademyLancers
TYPES OFVISUAL CONTENT
4
Eye-catching visuals
HINT:
Invite students/parents to submit most creative photos
Host photo contest
Invite students/teachers to take over Instagram account
TYPES OFVISUAL CONTENT
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
5
VIDEO
TYPES OFVISUAL CONTENT
5
VIDEO
YouTube
Vimeo
WebVideo
FacebookVideo
Instagram
Vine
TYPES OFVISUAL CONTENT
5a
VideosThat Educate
TYPES OFVISUAL CONTENT
VideosThat Educate
Explain
5a
TYPES OFVISUAL CONTENT
VideosThat Educate
Explain
Train
5a
TYPES OFVISUAL CONTENT
VideosThat Educate
Explain
Train
Pain
5a
TYPES OFVISUAL CONTENT
TYPES OFVISUAL CONTENT
VideosThat BuildTrust
5B
TYPES OFVISUAL CONTENT
5
VideosThat BuildTrust
Testimonials
TYPES OFVISUAL CONTENT
5
VideosThat BuildTrust
Testimonials
Behind-the-Scenes
Insight/Vision/Inspiration
TYPES OFVISUAL CONTENT
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
Backpack of Social MediaTools
yourschoolmarketing.com/socialbackpack
CONTENT STRATEGY
VISUAL
RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)
CONNECT:
facebook.com/schoolmarketing
twitter.com/schoolmktg
pinterest.com/schoolmarketing
youtube.com/yourschoolmarketing
CONNECT:
facebook.com/schoolmarketing
twitter.com/schoolmktg
pinterest.com/schoolmarketing
youtube.com/yourschoolmarketing
Backpack of Social MediaTools
yourschoolmarketing.com/renweb

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Randy Vaughn - Visual Content Strategy (RenWeb Power Conference 2015)