2022 ENCDC Texting for Change.pptx

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lautmandc

Texting for Change

Government & Nonprofit

Today’s Conversation ENCC-DC
Today’s case study from Human Rights Campaign will
show you how a broadcast text program can help you:
1. Raise money at key moments
2. Conduct local and national advocacy campaigns
3. Get out the vote
4. Bond with your donors

Speakers ENCC-DC 2022
Rachel Kottler
Digital Account Director
She/her/hers
Lautman Maska Neill & Company
rkottler@lautmandc.com
Zoey Mcshane
Digital Strategy Coordinator
She/her/ella
Human Rights Campaign
zoey.mcshane@hrc.org
David Salisbury
Associate Director, Online Strategy
He/him/his
Human Rights Campaign
david.salisbury@hrc.org
Marcus Lee
Associate Director, Online Strategy
He/him/his
Human Rights Campaign
marcus.lee@hrc.org

Overview of HRC Mobile Program
| ENCC-DC 2022
• Broadcast SMS program launched in 2007
• Primary purpose: create a mobile way to check HRC's buyer's guide
and a company's LGBTQ+ equality rating
• Text to call legislative actions quickly became key piece of program
• Fundraising has been part of the program for a decade, but ramped up
ask frequency in the last 5 years
Today HRC has over 740,000 mobile subscribers.

Start By Incorporating Text At Your BIG Fundraising Moments
 At Giving Tuesday and Year-end
 During “Giving Months”
 During sustainer pushes
| ENCC-DC 2022

Use Texts to Fundraise Around Breaking News
Tips:
 If possible, incorporate a match
 Get out fast
 Reference news
| ENCC-DC 2022

SMS Can Help With Local Advocacy
| ENCC-DC 2022
Frequent use cases:
 Call elected officials / organize around state bills
 Join in a rally or attend a local event

 Call Congress
 Submit Comments
 Sign Petitions
SMS Can Help With National Rapid Response ENCC-DC 2022

Makes it Easy to Contact Elected Officials ENCC-DC 2022

Using Text for Get Out
the Vote (GOTV)
ENCC-DC 2022

Using SMS for GOTV
A few ideas:
 Pledge to Vote
 Polling locator
 Early Vote reminders
 Volunteer asks
 Recruiting friends to vote

Use SMS on Election Day
Reduce the barriers
to voting by
sending polling
information.
Create social
pressure to vote.

Using Text to Bond
With People
ENCC-DC 2022

SMS Can Be Used To Connect With People
A few ideas:
 Thank donors
 Invite them to live
events
 Share
organizational
updates
ENCC-DC 2022

SMS Can Be Used To Hear from Your Donors
National Coming Out Day Voice Memo Campaign
ENCC-DC 2022

Let’s Try It Together!
Text EQUALITY ACT
to 472-472
ENCC-DC 2022

Thank You!
ENCC-DC 2022 — 6 & 7 Oct
Rachel Kottler
Digital Account Director
She/her/hers
Lautman Maska Neill & Company
rkottler@lautmandc.com
Zoey Mcshane
Digital Strategy Coordinator
She/her/ella
Human Rights Campaign
zoey.mcshane@hrc.org
David Salisbury
Associate Director, Online Strategy
He/him/his
Human Rights Campaign
david.salisbury@hrc.org
Marcus Lee
Associate Director, Online Strategy
He/him/his
Human Rights Campaign
marcus.lee@hrc.org

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2022 ENCDC Texting for Change.pptx

1. Texting for Change A Case Study with HRC Thursday, October 6, 2022 | ENCC-DC 2022

2. Today’s Conversation ENCC-DC Today’s case study from Human Rights Campaign will show you how a broadcast text program can help you: 1. Raise money at key moments 2. Conduct local and national advocacy campaigns 3. Get out the vote 4. Bond with your donors

3. Speakers ENCC-DC 2022 Rachel Kottler Digital Account Director She/her/hers Lautman Maska Neill & Company rkottler@lautmandc.com Zoey Mcshane Digital Strategy Coordinator She/her/ella Human Rights Campaign zoey.mcshane@hrc.org David Salisbury Associate Director, Online Strategy He/him/his Human Rights Campaign david.salisbury@hrc.org Marcus Lee Associate Director, Online Strategy He/him/his Human Rights Campaign marcus.lee@hrc.org

4. Overview of HRC Mobile Program | ENCC-DC 2022 • Broadcast SMS program launched in 2007 • Primary purpose: create a mobile way to check HRC's buyer's guide and a company's LGBTQ+ equality rating • Text to call legislative actions quickly became key piece of program • Fundraising has been part of the program for a decade, but ramped up ask frequency in the last 5 years Today HRC has over 740,000 mobile subscribers.

5. Using Text for Fundraising ENCC-DC 2022

6. Start By Incorporating Text At Your BIG Fundraising Moments  At Giving Tuesday and Year-end  During “Giving Months”  During sustainer pushes | ENCC-DC 2022

7. Use Texts to Fundraise Around Breaking News Tips:  If possible, incorporate a match  Get out fast  Reference news | ENCC-DC 2022

8. Using Text for Advocacy ENCC-DC 2022

9. SMS Can Help With Local Advocacy | ENCC-DC 2022 Frequent use cases:  Call elected officials / organize around state bills  Join in a rally or attend a local event

10.  Call Congress  Submit Comments  Sign Petitions SMS Can Help With National Rapid Response ENCC-DC 2022

11. Makes it Easy to Contact Elected Officials ENCC-DC 2022

12. Using Text for Get Out the Vote (GOTV) ENCC-DC 2022

13. Using SMS for GOTV A few ideas:  Pledge to Vote  Polling locator  Early Vote reminders  Volunteer asks  Recruiting friends to vote

14. Use SMS on Election Day Reduce the barriers to voting by sending polling information. Create social pressure to vote.

15. Using Text to Bond With People ENCC-DC 2022

16. SMS Can Be Used To Connect With People A few ideas:  Thank donors  Invite them to live events  Share organizational updates ENCC-DC 2022

17. SMS Can Be Used To Hear from Your Donors National Coming Out Day Voice Memo Campaign ENCC-DC 2022

18. Let’s Try It Together! Text EQUALITY ACT to 472-472 ENCC-DC 2022

19. Thank You! ENCC-DC 2022 — 6 & 7 Oct Rachel Kottler Digital Account Director She/her/hers Lautman Maska Neill & Company rkottler@lautmandc.com Zoey Mcshane Digital Strategy Coordinator She/her/ella Human Rights Campaign zoey.mcshane@hrc.org David Salisbury Associate Director, Online Strategy He/him/his Human Rights Campaign david.salisbury@hrc.org Marcus Lee Associate Director, Online Strategy He/him/his Human Rights Campaign marcus.lee@hrc.org

Editor's Notes

Rachel
Everyone introduce themselves
*David to present
Rachel
Rachel
Rachel
**David
David
David
***Zoey
***Zoey
Marcus
***Marcus
David

2022 ENCDC Texting for Change.pptx

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