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Brand & Reputation Management 2011

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David Wallace
David Wallace

Online brand reputation monitoring has become more important than ever. This presentation shows the in and outs of online reputation management.

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Brand & Reputation Management Presented by: David Wallace CEO/Founder - SearchRank
Consumers: More Power Than Ever! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Social Media Brand Benefits In many cases, social media profiles can become an extension of your company web site. Some of their features/benefits include: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Worry About Organic SERPs?
 
 
 
 
 
 
 
Identify Target Social Media Sites The Ultimate Social Media Profile Chart: http://searchrank.com/social-media-profile-chart/ Because there are so many social media sites and new ones popping up daily, you’ll need to identify which ones are most important to your brand.
Setting Up Social Media Profiles Username: Password: Email: Real Name: Website: Blog: Bio: Slogan: Location: With the use of CAPTCHAS, email authentication and varying data fields, creating social media profiles is a manual process.
Filling In The Blanks ,[object Object],[object Object],[object Object],[object Object],[object Object],Every social media site is different as far as what they will allow one to include in their profiles. The following are most crucial: Beyond this you can decide how much additional information you wish to add as well as whether you want to actually use the social media site to interact with its community.
Getting Profiles Indexed ,[object Object],[object Object],[object Object],[object Object],[object Object],Using social media profiles to manage online reputation is only going to be useful if search engines know about your profiles. No matter the means, you’ll need to get your profiles indexed if they are going to show up in the SERPs for your brand name.
Thank You! ,[object Object],[object Object],[object Object],[object Object],The Ultimate Social Media Profile Chart: http://searchrank.com/social-media-profile-chart/

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Brand & Reputation Management 2011

  • 1. Brand & Reputation Management Presented by: David Wallace CEO/Founder - SearchRank
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  • 19. Identify Target Social Media Sites The Ultimate Social Media Profile Chart: http://searchrank.com/social-media-profile-chart/ Because there are so many social media sites and new ones popping up daily, you’ll need to identify which ones are most important to your brand.
  • 20. Setting Up Social Media Profiles Username: Password: Email: Real Name: Website: Blog: Bio: Slogan: Location: With the use of CAPTCHAS, email authentication and varying data fields, creating social media profiles is a manual process.
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