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Brand & Reputation Management 2011

Online brand reputation monitoring has become more important than ever. This presentation shows the in and outs of online reputation management.

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Brand & Reputation Management 2011

  1. 1. Brand & Reputation Management Presented by: David Wallace CEO/Founder - SearchRank
  2. 2. Consumers: More Power Than Ever! <ul><li>Blogs, consumer reviews sites/options and ratings give the consumer more power than ever. With that in mind, consider the following: </li></ul><ul><li>79% of US consumers use the internet to find a local business </li></ul><ul><li>71% of US consumers consult online customer reviews </li></ul><ul><li>55% of US consumers trust a local business more after reading positive reviews </li></ul><ul><li>Younger consumers are more believing of online reviews than older consumers </li></ul><ul><li>67% of US consumers trust online reviews as much as personal recommendations Source: Local Consumer Review Survey 2010 - </li></ul>
  3. 11. Social Media Brand Benefits In many cases, social media profiles can become an extension of your company web site. Some of their features/benefits include: <ul><li>Ability to secure your brand (i.e. ) </li></ul><ul><li>Increase site’s overall Link Popularity </li></ul><ul><li>Attract traffic from social media community </li></ul><ul><li>Interaction with social media community </li></ul><ul><li>Networking opportunities </li></ul><ul><li>- Help control organic SERPS for your brands!!! </li></ul>Why Worry About Organic SERPs?
  4. 19. Identify Target Social Media Sites The Ultimate Social Media Profile Chart: Because there are so many social media sites and new ones popping up daily, you’ll need to identify which ones are most important to your brand.
  5. 20. Setting Up Social Media Profiles Username: Password: Email: Real Name: Website: Blog: Bio: Slogan: Location: With the use of CAPTCHAS, email authentication and varying data fields, creating social media profiles is a manual process.
  6. 21. Filling In The Blanks <ul><li>- Your Unique URL - most are based on username </li></ul><ul><li>Your Profile Title - if custom is allowed, utilize it for your brand </li></ul><ul><li>Bio - include a short description of your company </li></ul><ul><li>- Avatar - use custom avatar to better identify your brand (i.e. logo) </li></ul><ul><li>- Links - Most allow links so be sure to at least include your main site </li></ul>Every social media site is different as far as what they will allow one to include in their profiles. The following are most crucial: Beyond this you can decide how much additional information you wish to add as well as whether you want to actually use the social media site to interact with its community.
  7. 22. Getting Profiles Indexed <ul><li>Add links to your profile URLs in the “ about us ” page of your site. </li></ul><ul><li>Use paid blog reviews to link to social media profiles </li></ul><ul><li>Include links to social profiles in press releases </li></ul><ul><li>When social media sites allow you to link to other social media sites , do it! </li></ul><ul><li>- Utilize social bookmarking sites to link to your profiles </li></ul>Using social media profiles to manage online reputation is only going to be useful if search engines know about your profiles. No matter the means, you’ll need to get your profiles indexed if they are going to show up in the SERPs for your brand name.
  8. 23. Thank You! <ul><li>David Wallace </li></ul><ul><li>SearchRank </li></ul><ul><li>Twitter: @DavidWallace </li></ul><ul><li>Search & Social Media Marketing Since 1997 </li></ul>The Ultimate Social Media Profile Chart: