Retargeting In Facebook Newsfeed: Initial Campaign Data

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Chris Zaharias

FBX In the News Feed:
Initial Campaign Data
May 20, 2013

*If you are already running dynamic product ads, no extra steps needed
Retail Client News Feed performance vs. right-hand rail:
• ROAS improvement: 5.3x over client’s target ROAS goal without optimizations
• Right-hand rail ads were 1.1x over target goal with optimizations
• CTR: 2.9% = 21X improvement
• CPC: 75% lower
• CPA: down 80%
• Conversion Rate (CR): 28.5% higher with 2x more conversion volume
Retargeting in the News Feed: Initial Campaign Data
News Feed Retargeting
Ad
Right-Hand Rail FBX
Ad

triggit.com | 415-839-9462 | sales@triggit.com
TravelRetargeting in News Feed performance vs right-hand side (RHS):
• CTR: 2.5% (vs 0.1% on RHS = 25X higher)
• CPC: 50% lower
• CPA: down 50%
• ConversionvolumevsRHS: 2X
Retargeting in Newsfeed: Initial PPA Campaign Data

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Retargeting In Facebook Newsfeed: Initial Campaign Data

1. FBX In the News Feed: Initial Campaign Data May 20, 2013

2. *If you are already running dynamic product ads, no extra steps needed Retail Client News Feed performance vs. right-hand rail: • ROAS improvement: 5.3x over client’s target ROAS goal without optimizations • Right-hand rail ads were 1.1x over target goal with optimizations • CTR: 2.9% = 21X improvement • CPC: 75% lower • CPA: down 80% • Conversion Rate (CR): 28.5% higher with 2x more conversion volume Retargeting in the News Feed: Initial Campaign Data News Feed Retargeting Ad Right-Hand Rail FBX Ad

3. triggit.com | 415-839-9462 | sales@triggit.com TravelRetargeting in News Feed performance vs right-hand side (RHS): • CTR: 2.5% (vs 0.1% on RHS = 25X higher) • CPC: 50% lower • CPA: down 50% • ConversionvolumevsRHS: 2X Retargeting in Newsfeed: Initial PPA Campaign Data

Retargeting In Facebook Newsfeed: Initial Campaign Data

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