Triggit, the world leader in retargeting on Facebook, put together this detailed information on which advertisers are winning on Facebook Exchange, and Why.

1. Who’s Winning On FBX, Where, & Why?
Presented by
Dynamic ads = maximum scale
Large e-commerce & travel sites
Who’s winning?
Data + Dynamic Creative
are having the most success scaling their
FBX campaigns
Sites with
2.5M
2.5MSize Matters...
2.4x 2.5x
4x
8x
Unique Visitors
per month
8.7x with dynamic ads
static ad campaign size
with dynamic ads10x
e-commerce
travel:
regular creative dynamic creativedynamic creative
FBX: Not Your Average
Ad Position
Take away:
1.3Triggit’s average
ad position on FBX
70%Triggit’s average
win rate on FBX
<10%Minimal overlap
between any two
FBX advertisers
static ad campaign size
FBX Country CPCs Map To
Average Order Values
Ad Position Ad Position
CTR Rates for CTR Rates for
Uniques/month (millions)
FBX: It’s Not About Just
mexicomexico
usausa
163M total Facebook users163M total Facebook users
brazilbrazil
1.00.5 2.0 4.0 5.0 6.0 9.0 13.0
argentinaargentina
CampaignSpend
All FBX ads are above the
fold and changes in CTR
between positions are
minimal to none compared
to AdWords
The Latin America opportunity
conversion
rate
CTR
mexico
Facebook
Rank
AOV
vs USA
CPC
vs USA
#5 81%
Lower
brazil
Facebook
Rank
AOV
vs USA
CPC
vs USA
#2 79%
Lower
indonesia
#4 84% 88%
Lower
70%
Lower Lower
india
#3 73% 70%
Lower
argentina ASEAN countries
Facebook
Rank
AOV
vs USA
CPC
vs USA
#12 81%
Lower
75% 81%
Lower
83%
Lower Lower
61%
Lower Lower
Facebook
Rank
AOV
vs USA
CPC
vs USA
Thailand: #13
Philippines: #8
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