1. Static
USA 100/100
India 357/5
Argentina 273/8
Brazil 178/28
Mexico 133/14
Indonesia 112/4
ASEAN 93/6
Dynamic
Dynamic
CTR & eCPC indexed to U.S.
News Feed Retargeting;
Be Dynamic, Or
Go Home
FBX & NEWS FEED RETARGETING:
Industry Adoption Rates & Performance
Presented by
1%
6.8%
LEADLEDGER
Less than 1% of
the internets top
1million sites have
adopted FBX
4.9%
BUILTWITH
4.9% of the
Quantcast top 10K
sites have integrated
intent data into FBX.
9% of the IR 500 are
on FBX, of which 4%
are Triggit customers.
Of the top 10
thousand Alexa
sites, 6.8% are
currently on FBX
FBX Growth Potential
The early adopter phase is in full swing,
& the future is wide open.
9%
IR 500
Static
Average IR 500 ranking 232
Average IR 500 ranking 124
4%
FBX offers more
opportunities than GDN
FBX Sees Dramatic
CTR Increase & eCPC
Decrease Since 2012*
FBX
Geographic Data
27x
CTR INCREASE
50%
eCPC DECREASE
*Looking at a random sampling of campaigns, across both FBX ad formats.
Why? Additional FBX News Feed inventory &
increased adoption of dynamic ads over static, that’s why.
Compared to the rest of the world, the US has
relatively low CTR and the highest eCPC.
News Feed campaigns in India, Argentina, and
Indonesia are a steal – highest CTR indexes and
lowest eCPC indexes for all three counties.
Q3 2012 Q4 2012 Q1 2013 Q2 2012 Q3 2013
2.7x
Higher CTR
75%
Lower eCPC
Auctions favor patient bidders. 4 of 5
users can be found ≥10 times per day on
Facebook (vs 2 of 5 on Google AdX), so
you can pick and choose the right time of
day and the right price to pay.
3.5x
MORE
AVERAGE AUCTIONS PER USER
CONTACT: sales@triggit.com
2013
2013
2013
2013
VS