SlideShare a Scribd company logo
1 of 22
SEM: Les Jeux Sont Faits
Display & Ad Exchanges: Tendance Googlopoly
AdWords Remarketing: Ancienne Marque, Nouvelle Vie
La Vague Retargeting: Futur de Facebook
FBX News Feed = Comme Le Search En 2002
FBX WILL BE 2ND
LARGEST CHANNEL FOR
DIRECT RESPONSE
ADVERTISERS
EBAY, BOOKING, KELKOO &
AMAZON BUILT BUSINESSES ON
EARLY SEM ADOPTION
0
10
20
30
40
50
60
70
80
90
100
(Indexedto100)
3.5x Plus Visite Facebook vs. Google + GDN
Source: Triggit Internal Data
Including Google
Display Network
FBX: La Récence
• 60% of people on Facebook see ad in the first hour
• Day 1 sees 2-4x more conversions than any other day in 30 day period
Case Study: Retailer’s Conv. Rate on FBX vs. Others
More Efficiency on FBX vs. Google
Country
Findable
UUs
Conv.
Rate
(Clicks)
USA >5MM 5%
Germany >5M 7%
France >5M 8%
Spain >5M 6%
Italy >5M 6%
UK >5M 7%
Russia >1.5M 8%
Netherlands >1.5M 8%
Poland >1.5M 5%
Brazil >1.5M 5%
Travel Conversion Rates:
Google Display Network: 2.99%*
Facebook Exchange: ~7%
Source: MediaPost, Nov 14, 2012. http://www.mediapost.com/publications/article/187037/a-view-of-clicks-and-
conversions.html?print#axzz2NSXGQaBK
US: 26% of Total
Spend per MM/UU
Europe: 55% of Total
Spend per MM/UU
Brazil: 19% of Total
Spend per MM/UU
Right-hand side: Better Opportunity Than Paid Search
• Pay 3-4x more for top 2
positions
• Overlapping keyword
impressions: 40-60%
• Win auction 80% of the time
• Only 10% cookie overlap for
retailers (only 1300 advertisers
total on FBX today)
Winning With Dynamic Creatives
• 1/3 – 1/4 CPC of static
• 2-5x higher CTRs
• 10x bigger campaign size vs. static ad campaign
FBX News Feed: Ca Change
Tout
FBX News Feed CTR: un autre niveau
“The average CTR
here at Criteo is
0,75%”
Greg Coleman,
President
2-10xHigher CTRs on average for
dynamic retail campaigns on
News Feed
Up to…
Google Remarketing
CTR: ~0,4%
News Feed Retargeting vs. Right-Hand Rail
50% smaller
ad unit
• Viral retargeting
• Dynamic images
• Link back to site
• 50K limit on product feed
• Unlimited number of
products for dynamic
retargeting
• 10x higher CTRs vs. coté droit
• 85% baisse de CPA
News Feed vs. Coté Droit
UK
• 19x higher CTRs
• Only 1% lower conversion rate
• 1/7 the CPA
News Feed Has Best ROI & Performance
Large Brazilian
Retailer
News Feed vs. Right-Hand Rail
• 17x higher CTRs vs. Right-Hand Rail
• 3% lower conversion rate
• 1.5x higher ROI
eCom:
Amerique du
Sud
Brand Advocates From News Feed Ad
Romania: Is it dependable?
Angelica: Yes, I use it, and it’s
dependable.
Romania: Oh OK! Thanks! I’m
used to using Western Union but
it’s expensive! But it’s good to
know your opinions!
Social context -> +10-15%
The Best New Channel Of The Decade
Conference triggit viuz  retargeting newsfeed facebook

More Related Content

Similar to Conference triggit viuz retargeting newsfeed facebook

FBX News Feed: The DR Marketer’s Landrush Opportunity
FBX News Feed:  The DR Marketer’s Landrush OpportunityFBX News Feed:  The DR Marketer’s Landrush Opportunity
FBX News Feed: The DR Marketer’s Landrush Opportunity
Vivastream
 
Facebook fox oct2010
Facebook fox oct2010Facebook fox oct2010
Facebook fox oct2010
AdrianaForni
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12
DM2EVENTS
 
The_Book_of_Capabilities_Reach Extension
The_Book_of_Capabilities_Reach ExtensionThe_Book_of_Capabilities_Reach Extension
The_Book_of_Capabilities_Reach Extension
Jessica Hooper
 

Similar to Conference triggit viuz retargeting newsfeed facebook (20)

FBX News Feed: The DR Marketer’s Landrush Opportunity
FBX News Feed:  The DR Marketer’s Landrush OpportunityFBX News Feed:  The DR Marketer’s Landrush Opportunity
FBX News Feed: The DR Marketer’s Landrush Opportunity
 
Personalized Retargeting
Personalized RetargetingPersonalized Retargeting
Personalized Retargeting
 
Facebook exchange overview - november 2012
Facebook exchange   overview - november 2012Facebook exchange   overview - november 2012
Facebook exchange overview - november 2012
 
Google product update november adwords
Google product update november adwordsGoogle product update november adwords
Google product update november adwords
 
Intro to-online-advertising-greg-stuart
Intro to-online-advertising-greg-stuartIntro to-online-advertising-greg-stuart
Intro to-online-advertising-greg-stuart
 
Intro To Online Advertising Greg Stuart
Intro To Online Advertising Greg StuartIntro To Online Advertising Greg Stuart
Intro To Online Advertising Greg Stuart
 
In Depth Introdution on Online Advertising by Greg Stuart
In Depth Introdution on Online Advertising by Greg StuartIn Depth Introdution on Online Advertising by Greg Stuart
In Depth Introdution on Online Advertising by Greg Stuart
 
4. Microsoft-Yahoo Search Alliance - Search University 3
4. Microsoft-Yahoo Search Alliance - Search University 34. Microsoft-Yahoo Search Alliance - Search University 3
4. Microsoft-Yahoo Search Alliance - Search University 3
 
Synergies of Display and Search Advertising
Synergies of Display and Search Advertising Synergies of Display and Search Advertising
Synergies of Display and Search Advertising
 
Who's Winning On FBX, Where & Why?
Who's Winning On FBX, Where & Why? Who's Winning On FBX, Where & Why?
Who's Winning On FBX, Where & Why?
 
Microsoft bing ads product overview
Microsoft bing ads  product overview Microsoft bing ads  product overview
Microsoft bing ads product overview
 
Concern Digital Training 26th August 2015
Concern Digital Training 26th August 2015Concern Digital Training 26th August 2015
Concern Digital Training 26th August 2015
 
Facebook fox oct2010
Facebook fox oct2010Facebook fox oct2010
Facebook fox oct2010
 
Дмитрий Ламонов — Google
Дмитрий Ламонов — GoogleДмитрий Ламонов — Google
Дмитрий Ламонов — Google
 
Better Advertising Effectiveness Measurement
Better Advertising Effectiveness MeasurementBetter Advertising Effectiveness Measurement
Better Advertising Effectiveness Measurement
 
Pro Level Facebook Ad Optimization Techniques
Pro Level Facebook Ad Optimization TechniquesPro Level Facebook Ad Optimization Techniques
Pro Level Facebook Ad Optimization Techniques
 
What is remarketing or retargeting advertisements?
What is remarketing or retargeting advertisements?What is remarketing or retargeting advertisements?
What is remarketing or retargeting advertisements?
 
2. Mark Irvine
2. Mark Irvine2. Mark Irvine
2. Mark Irvine
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12
 
The_Book_of_Capabilities_Reach Extension
The_Book_of_Capabilities_Reach ExtensionThe_Book_of_Capabilities_Reach Extension
The_Book_of_Capabilities_Reach Extension
 

More from Patrick Kervern

Présentation étude harris pour viadeo acce vf
Présentation étude harris pour viadeo acce vfPrésentation étude harris pour viadeo acce vf
Présentation étude harris pour viadeo acce vf
Patrick Kervern
 
Viuz conference28 mai2013_vdef
Viuz conference28 mai2013_vdefViuz conference28 mai2013_vdef
Viuz conference28 mai2013_vdef
Patrick Kervern
 
Graph insider ecommerce france social analytics octobre 2012
Graph insider ecommerce france social analytics octobre 2012Graph insider ecommerce france social analytics octobre 2012
Graph insider ecommerce france social analytics octobre 2012
Patrick Kervern
 

More from Patrick Kervern (7)

Présentation étude harris pour viadeo acce vf
Présentation étude harris pour viadeo acce vfPrésentation étude harris pour viadeo acce vf
Présentation étude harris pour viadeo acce vf
 
Viuz conference28 mai2013_vdef
Viuz conference28 mai2013_vdefViuz conference28 mai2013_vdef
Viuz conference28 mai2013_vdef
 
Keynote cloture
Keynote clotureKeynote cloture
Keynote cloture
 
Keynote weborama
Keynote weboramaKeynote weborama
Keynote weborama
 
Keynote sponsorpay
Keynote sponsorpayKeynote sponsorpay
Keynote sponsorpay
 
Keynote kenshoo
Keynote kenshooKeynote kenshoo
Keynote kenshoo
 
Graph insider ecommerce france social analytics octobre 2012
Graph insider ecommerce france social analytics octobre 2012Graph insider ecommerce france social analytics octobre 2012
Graph insider ecommerce france social analytics octobre 2012
 

Recently uploaded

Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
FIDO Alliance
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
FIDO Alliance
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
FIDO Alliance
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Recently uploaded (20)

Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cf
 
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdfFrisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi Daparthi
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 

Conference triggit viuz retargeting newsfeed facebook

  • 1.
  • 2. SEM: Les Jeux Sont Faits
  • 3. Display & Ad Exchanges: Tendance Googlopoly
  • 4. AdWords Remarketing: Ancienne Marque, Nouvelle Vie
  • 5. La Vague Retargeting: Futur de Facebook
  • 6. FBX News Feed = Comme Le Search En 2002 FBX WILL BE 2ND LARGEST CHANNEL FOR DIRECT RESPONSE ADVERTISERS EBAY, BOOKING, KELKOO & AMAZON BUILT BUSINESSES ON EARLY SEM ADOPTION
  • 7. 0 10 20 30 40 50 60 70 80 90 100 (Indexedto100) 3.5x Plus Visite Facebook vs. Google + GDN Source: Triggit Internal Data Including Google Display Network
  • 8. FBX: La Récence • 60% of people on Facebook see ad in the first hour • Day 1 sees 2-4x more conversions than any other day in 30 day period
  • 9. Case Study: Retailer’s Conv. Rate on FBX vs. Others
  • 10. More Efficiency on FBX vs. Google Country Findable UUs Conv. Rate (Clicks) USA >5MM 5% Germany >5M 7% France >5M 8% Spain >5M 6% Italy >5M 6% UK >5M 7% Russia >1.5M 8% Netherlands >1.5M 8% Poland >1.5M 5% Brazil >1.5M 5% Travel Conversion Rates: Google Display Network: 2.99%* Facebook Exchange: ~7% Source: MediaPost, Nov 14, 2012. http://www.mediapost.com/publications/article/187037/a-view-of-clicks-and- conversions.html?print#axzz2NSXGQaBK US: 26% of Total Spend per MM/UU Europe: 55% of Total Spend per MM/UU Brazil: 19% of Total Spend per MM/UU
  • 11. Right-hand side: Better Opportunity Than Paid Search • Pay 3-4x more for top 2 positions • Overlapping keyword impressions: 40-60% • Win auction 80% of the time • Only 10% cookie overlap for retailers (only 1300 advertisers total on FBX today)
  • 12. Winning With Dynamic Creatives • 1/3 – 1/4 CPC of static • 2-5x higher CTRs • 10x bigger campaign size vs. static ad campaign
  • 13.
  • 14. FBX News Feed: Ca Change Tout
  • 15. FBX News Feed CTR: un autre niveau “The average CTR here at Criteo is 0,75%” Greg Coleman, President 2-10xHigher CTRs on average for dynamic retail campaigns on News Feed Up to… Google Remarketing CTR: ~0,4%
  • 16. News Feed Retargeting vs. Right-Hand Rail 50% smaller ad unit • Viral retargeting • Dynamic images • Link back to site • 50K limit on product feed • Unlimited number of products for dynamic retargeting
  • 17. • 10x higher CTRs vs. coté droit • 85% baisse de CPA News Feed vs. Coté Droit UK
  • 18. • 19x higher CTRs • Only 1% lower conversion rate • 1/7 the CPA News Feed Has Best ROI & Performance Large Brazilian Retailer
  • 19. News Feed vs. Right-Hand Rail • 17x higher CTRs vs. Right-Hand Rail • 3% lower conversion rate • 1.5x higher ROI eCom: Amerique du Sud
  • 20. Brand Advocates From News Feed Ad Romania: Is it dependable? Angelica: Yes, I use it, and it’s dependable. Romania: Oh OK! Thanks! I’m used to using Western Union but it’s expensive! But it’s good to know your opinions! Social context -> +10-15%
  • 21. The Best New Channel Of The Decade

Editor's Notes

  1. Please fix the chart do make it look nicer. Maybe put the logos for each exchange next to them? For Google AdX/AdMeld you can just put Google’s logo.
  2. TripAdvisor UK
  3. Show generic logo for Netshoes, blur out ‘Netshoes’ everywhere it’s mentioned
  4. Show different generic retail logo for Mercado Libre, blur out ‘Mercado Libre’ everywhere it’s mentioned
  5. Draw a # and starker statement
  6. Highest recorded clickthrough rates5-10xmore cost efficient200% more volume