As branches close in record numbers, banks and credit unions need to adapt to changes in customer behavior. Learn how you can get more leads even with fewer branches through a content marketing strategy.

3. According to SNL, the net number of closings was 1,487 (based
on 1,076 branches opened, and 2,563 branches closed).

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Face to Face Sales
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6. Provide customers with relevant and valuable content to
engage them in dialogues that reveal more of their financial
needs

9. Broad
Relevant
Under your
brand
Organized
around life
events

11. Deposits

12. 19

14. “We are living in a content-driven economy.
You cannot survive in the banking space
today without a content marketing strategy.”
Jeff Pilcher, The Financial Brand

15. Learn more about how Content
Marketing can drive sales, register
for a One on One Demo at
www.truebridge.com

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