DAY 2 – Japan Room – 10:15AM – 12:15PM Future Directories: Making Of How to transform and adopt a lifelong tradition with the possibilities of the digital age. Since 2010 we, IXDS and DeTeMedien– the German holding organisation of directories (Das Telefonbuch, Das Örtliche, Yellow Pages) are working on an on-going process to transform, enhance and adopt the long-standing printed analogue business with and into a digital environment and prepare the organisation itself for the future. We like to share intimate insights and learnings from the transformation process and discuss our activities and challenges alongside the process. It´s not just about services and ideas it´s about transformation in thinking!

2. Making Of
Future
Directories
Verena Augustin // IXDS
Ben Broshi // Deutsche Telekom
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3. MAKING OF // FUTURE DIRECTORIES
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4. FUTURE DIRECTORIES ORGANIZATION
PUBLISHER
PUBLISHER
PUBLISHER
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P
P
P
P
P
P
P
P
P
P
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5. INNOVATION TEAM
DeTeMedien Team
Creation Center
Brandmanger
IXDS
Publisher
User
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6. PROCESS
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brandon brand
Realization
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Analysis Analysis Ideas Ideas
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7. USER STUDY
seekers & advertisers
Berlin
Stommeln
Halle
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8. USER STUDY
Transforming Teams & Organisations
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9. VISION
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10. STRATEGY
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11. INNOVATION TOOLKIT
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12. IDEA SHOPPING
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13. USER VOICES
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14. BRAND FOCUS
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15. SERVICE CONCEPTS
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16. KEY ASPECTS
// Team
// Strategic Framework
// Presentations
// Continuous Team Coaching
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17. Q&A
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