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PROTECTING YOUR IMAGINATION
Inspiring cultures in corporate
environments
@KatrineRau
GE Design & Experience

@KatrineRau // Protecting Your Imagination
I’d like to talk about 3 things.

companies
cultures
children
@KatrineRau // Protecting Your Imagination
EVALUATION

EXCITEMENT

CURIOSITY

@KatrineRau // Protecting Your Imagination
@KatrineRau // Protecting Your Imagination
TABLE OF CONTENTS

creativity

CHILDHOOD

@KatrineRau // Protecting Your Imagination

ADULTHOOD
@KatrineRau // Protecting Your Imagination
What can we learn from
the preschooler’s mind?
@KatrineRau // Protecting Your Imagination
Leslie McCollom
captured her
students most
brilliant quotes.

@KatrineRau // Protecting Your Imagination
COLLABORATION

“I have a super power. . .
it’s called sharing.”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

What does “sharing”
look like in your
organization?
TIME FOR THINKING DIFFERENTLY

“It’s outer space time. . . “
@KatrineRau // Protecting Your Imagination

THE INSIGHT

Do you give your
team time to think
about the future?
PROTOTYPING

“Pretend I was nice and I
made pretty things for you.”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

What does your
“making” culture
look like?
“STUFF” AND “STORIES”

“In our class, we are learning
how to use poems and knives”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

Can your team tell
stories? Do they have
the tools they need?
GROWING YOUR SKILLS

“I’m a kindergartner and
soon I’ll be at a stage where I
can be a man”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

How can we avoid
“creative plateaus”
and become better
as professionals?
GOVERNANCE

“Please do not disturb:
we are good polices”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

We never like being
told what to do: what
is a better form of
governance?
STAYING EXCITED

“Before school, I always think
I don’t like school. But then I
remember I actually do.”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

How are you
protecting your team
from “boring”?
AVOIDING HERO COMPLEX

“No Batmans at school”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

Are you
positioning
designers as
“partners” or
“heroes”?
COLLABORATION
MANAGEMENT
PROCESS
INTERNAL BRAND
PROMOTIONS
GOVERNANCE
RETENTION
HIRING

@KatrineRau // Protecting Your Imagination
COLLABORATION
MANAGEMENT

Share nice.
Protect Thinking Time.

PROCESS
INTERNAL BRAND

Make imperfectly, then remake.
Show and Tell (not just one).

PROMOTIONS
GOVERNANCE

Grow creativity, not just proficiencies.
Make the “Police” feel “Good.”

RETENTION
HIRING

Protect from boring & bureaucratic.
Hire partners, not rockstars.

@KatrineRau // Protecting Your Imagination
THANKS!

“My heart is sending love to
everyone. Even you.”
@KatrineRau // Protecting Your Imagination
PROTECT YOUR IMAGINATION
Thanks!
Katrine Rau
GE Design & Experience

@KatrineRau // Protecting Your Imagination

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SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau