Professional, reliable and multi-tasking eCommerce, Internet & Search Engine Optimization specialist seeks position to utilize my analytical, statistical and creative experience, knowledge and skills. Google Adwords certified with a ten year background in PPC, SEO & Social Media. Experienced in the creation of over 50 WordPress websites. Highly experienced with Google Analytics analysis and reporting, Adwords tag creation and SEO research.
Solid Google Search Engine Marketing knowledge implementing and managing SEO, Google Adwords, Google Analytics, Bing, Facebook & Twitter accounts including content creation, keyword and competitor research, link building and publishing to social channels.
Established Google, Facebook, Twitter and in-house website strategies.
Used analytics on a daily basis to analyze web site traffic data to build up current channels and discover new ones.
Involved in the start-up of TicketNetwork, a Stubhub competitor. Made daily, weekly and yearly sales projections using market research and past revenue figures.
Handed the keys to a hastily constructed Google Adwords account on day one and built it up to become a major Google advertiser with significant spends in the tens of thousands of dollars monthly while continually improving campaigns and discovering new channels to increase ROI and ROAS.
Have attended Internet marketing conferences and have experience networking and meeting with vendors in the Internet Marketing realm.
Robert Stein's Resume - Internet Marketing & SEO Specialist
1. Robert M. Stein
398 Great Swamp Road
Glastonbury, CT 06033
bobstein@gmail.com
860.682.4427
Career Summary
Professional, reliable and multi-tasking ecommerce, Internet & SEO specialist seeks position utilizing my
analytical, statistical and creative experience, knowledge and skills. Google Adwords Professional with a
ten year background in PPC, SEO & SEM. Experienced in the creation of over 50 WordPress websites.
Experienced with Google Analytics report creation, tag creation and data-mining.
Experience
Internet Marketing/SEOSpecialist Stein Technologies
Glastonbury, CT 5/2014 –Present
• Manage457.com&Larryford.comwebsites. Perform on-siteandoff-site SEO for these clients as
well TheHappyCoin.com, RusticaOrnamentals.comandothers.
• Research web page titles, keywords, competitorsandback link opportunitiesviaMOZ, Majestic
andother internet keywordvendors.
• Track and target user demographicsviaGoogle Analytics.
• Convertexisting press contentinto web format andpublishto WordPress.
• Webmasterat http://steintutors.wordpress.com &
http://connecticutinternetmarketingseo.com.
Marketing Associate TicketNetwork
Vernon, CT 3/2005 –4/2014
• Managedcompany PPCaccountswith over $100k monthbudgetincludingGoogle Adwords,
YahooSearch Ads andMicrosoft/Bing AdCenter.
• Helped company achieve rapid revenue growththroughwebsite content creation & internet SEO
of websites including link buildingcampaigns.
• Tracked user datavia statistical analysisand datamining of Google Analytics.
• Established, maintainedandpromotedsocial media profiles onFacebook and Twitter and other
sites.
• Autored ticket industry contenttoTicketnews.com andTicketNetwork partners.
• Estimateddaily and weekly total grossrevenue for company andpartnersmarketing andSEO.
• Researched keywords, performedad testing andcompetitionkeywordresearch. Led effort to
create internal tool toaccess ticket inventory SQLdatabaseto masscreate keywordsfor Google
Adwords.
• Created WordPresswebsites to funnel traffic to ticket selling sites.
• Created weekly and monthly newsletter of sports, concertsand theatre event ticket onsales for
TicketNetwork partners.
2. • Automatedandmaintained billing systemresultingin a two day project being reducedto a 15
minutetask resultinginover $25,000 worthofsavings.
Mathematical Tutor Manchester Schools
Manchester, CT 4/2002 –3/2005
• Responsiblefor tutoringand supervisingsuspendedstudentsinanalternative afterschool
educationalsystem.
• Providedspecific math, algebra andgeometry tutoringto studentsneedingassistancecompleting
assignedwork.
• Maintained gradingspreadsheet andkept behaviourreports.
Technical Support Consultant Stein Technologies
Glastonbury, CT 9/2000 –3/2005
• Provided2ndlevel supportfor Windows XP, Office, Lotus Notesandother software productsfor
clients on a contract basis.
• Troubleshotnetwork, printingand remote connectivity issues.
• Openedand closed technical supporttickets.
• Assignmentsincludedsupportingperformingsoftware upgrades, supportforLotusNotesand
general computingissues.
Technical Support Specialist IBM
Cambridge, MA 6/1997 –6/2000
• Technical supportof WindowsNT, Windows 98, LotusNotes, InternetExplorer and networking
issuesfor IBM andLotus employees.
• Provided2ndlevel desk side technical supportto executives.
• Trained new hires in help desk systemsandprocedures. Systemadministrationandcreation of
user accounts.
Marketing Assistant Microsoft
Farmington, CT 3/1995 –3/1997
• Oversaw the day-to-daymanagementofMicrosoft’sConnecticutoffice in supportof off-site
manager.
• ProvidedInternetmarketing, computerandadministrativesupporttothe Connecticut District
Manager& sales, consultingand marketingteams.
• Created spreadsheets, documentsandpresentationswithMicrosoft Word, Excel and PowerPoint.
• Coordinatedthe set-upof in-office corporatemarketingefforts andbriefings.
Skills
HTML 11 years Facebook 6 years
Marketing 15 years Google Adwords 11 years
Microsoft Excel 11 years Microsoft Office 11 years
Microsoft Outlook 11 years Microsoft Bing 2 years
Microsoft Windows 11 years Microsoft Word 11 years
Search Engine Marketing 11 years PHP 3 years
Search Engine Optimization 11 years Salesforce 1 years
Blogging 10 years WordPress Plugins & Themes 6 years
3. Webmaster 11 years Display Ads 2 years
CMS 8 years Content Creation 11 years
Google Analytics 8 years Google Analytics Reports 3 years
Content Marketing 11 years Photoshop CS6 1 year
TCP/IP Networking 2 years Google Anaytics Tagging 2 years
Google Adwords Certified 1 year Math Tutor 5 years
Mac 11 years iPhone 4 years
Pinterest 2 years Facebook Ads 2 years
Twitter Ads 1 year Photography 2 years
Blogger 8 years Promotions 2 years
Market Research 11 years Managed Employees 4 years
Affiliate Marketing 11 years LinkedIn 3 years
PC 20 years PR 2 years
PC & Computer Repair 8 years Ad Agency 2 years
SEO Research 11 years Social Media Marketing 6 years
Education
Bachelor of Science, Business Administration & Marketing
Northeastern University