Learn how to grow your salon business faster the organic way - We show you how to create a devoted client base that will always come back to you!

1. Welcome to the OCS Salon Business Course better hair, better result, better you – www.OrganicColorSystems.com

2. IT’S TIME TO WAKE UP AND SMELL THE ROSES! Niche Service - Niche Product ARecipe For Success better hair, better result, better you – www.OrganicColorSystems.com

3. What are our top performing salonsall over the world doing differently? better hair, better result, better you – www.OrganicColorSystems.com

4. Three Indisputable Facts Salons that carry out the Wet Stretch Test on ALL their OCS colour clients perform better as they are offering a niche service when compared to the salons around them. Salons that recommend OCS Care products to their OCS colour clients have better client retention because they are offering them a niche service as well as using niche products. Salons that carry out the above two services have a higher turnover. better hair, better result, better you – www.OrganicColorSystems.com

5. Let’s have a look at the figures... On average a salon should colour at least three heads of hair with every bottle of OCS colour. better hair, better result, better you – www.OrganicColorSystems.com

6. Working on this average, how much does it cost to do one colour? First, let’s work out the price/ml cost of each product required to do one colour... better hair, better result, better you – www.OrganicColorSystems.com

7. £0.07 per/ml 150ml £10.75 £0.01 per/ml 900ml £5.99 £0.01 per/ml 1000ml £9.95 1000ml £0.01 per/ml £11.95 £0.03 per/ml 500ml £12.50 better hair, better result, better you – www.OrganicColorSystems.com

8. One colour costs you... better hair, better result, better you – www.OrganicColorSystems.com

9. If you charge £35 for a colour... Your Gross Profit is £30.15 per colour (excluding salon running costs). Which means from one bottle of colour (working on our average of three colours per bottle) you’re clearing... £90.45 £30.15 £30.15 £30.15 better hair, better result, better you – www.OrganicColorSystems.com

10. Fact Checkpoint You CAN colour at least three heads of hair with one bottle of OCS colour. You WILLmake a profit of £90.45 (if you charge £35 for a colour service). You do not have to do anything different from the salons around you to achieve this. But you CANmake more!!! HOW? better hair, better result, better you – www.OrganicColorSystems.com

11. Wet Stretch Test Advise Recommend better hair, better result, better you – www.OrganicColorSystems.com

12. Let’s see how much more profit we make when we recommend a Shampoo, Reconstructor & Conditioner... better hair, better result, better you – www.OrganicColorSystems.com

13. better hair, better result, better you – www.OrganicColorSystems.com

14. If just ONE colour client buys... £90.45 £30.15 £30.15 £30.15 £13.75 £13.75 £104.20 better hair, better result, better you – www.OrganicColorSystems.com

15. 15% You have just increased your gross profit by 15%no extra time, same clientele better hair, better result, better you – www.OrganicColorSystems.com

16. If TWO colour clients buy... £90.45 £30.15 £30.15 £30.15 £27.50 £13.75 £13.75 £117.95 better hair, better result, better you – www.OrganicColorSystems.com

17. 30% You have just increased your gross profit by 30%no extra time, same clientele better hair, better result, better you – www.OrganicColorSystems.com

18. If THREE colour clients buy... £90.45 £30.15 £30.15 £30.15 £41.25 £13.75 £13.75 £13.75 £131.70 better hair, better result, better you – www.OrganicColorSystems.com

19. 46% You have just increased your gross profit by 46%no extra time, same clientele better hair, better result, better you – www.OrganicColorSystems.com

20. Now add in a styling product or two and you’re really in business!! It’s money for old better hair, better result, better you – www.OrganicColorSystems.com

21. Styling Breakdown better hair, better result, better you – www.OrganicColorSystems.com

22. Styling Breakdown better hair, better result, better you – www.OrganicColorSystems.com

23. Fact Checkpoint The key to increasing our business is... better hair, better result, better you – www.OrganicColorSystems.com

24. It is not unrealistic to expect that a client will take home at least one product each time they visit our salon. So why isn’t it happening? better hair, better result, better you – www.OrganicColorSystems.com

25. Because most of us hate being seen as “selling” products to our clients. We often see “selling” as persuading our clients to buy something they don’t really want. It’s time to change the way we think... better hair, better result, better you – www.OrganicColorSystems.com

26. ‘Selling’ is actually ‘satisfying a client’s need’. As professionals, it should be part of the service we offer our clients. better hair, better result, better you – www.OrganicColorSystems.com

27. The Wet Stretch Test establishes our client’s need better hair, better result, better you – www.OrganicColorSystems.com

28. The recommendation of product satisfies our client’s need. better hair, better result, better you – www.OrganicColorSystems.com

29. This isn’t selling IT’S PROFESSIONALISM!! better hair, better result, better you – www.OrganicColorSystems.com

30. We don’t want our client’s to buy our products USE We want them to our products There is a difference... better hair, better result, better you – www.OrganicColorSystems.com

32. choice of brands

33. packaging and smellbetter hair, better result, better you – www.OrganicColorSystems.com

35. taking the product off the shelf

36. purchasing the productbetter hair, better result, better you – www.OrganicColorSystems.com

37. This is also the main strength of... Large Retail Outlets Pharmacies Supermarkets better hair, better result, better you – www.OrganicColorSystems.com

38. What is our biggest strength? The ability to analyse our client’s hair and recommend the correct products for them to use at home. better hair, better result, better you – www.OrganicColorSystems.com

39. We need to stop trying to take on retail outlets at their strongest point and work to our strengths which also happens to be their biggest weakness better hair, better result, better you – www.OrganicColorSystems.com

40. Did you know?... The vast majority of salon clients do not believe that the products sold in the salon are any better or different from those offered by retail outlets. better hair, better result, better you – www.OrganicColorSystems.com

41. It is our job, as hair professionals, to educate our clients. Your clients will thank you for it. Your business will thank you for it. better hair, better result, better you – www.OrganicColorSystems.com

42. Salons all over the world have embraced the OCS Concept for a variety of good reasons superior results no smelly fumes better for my client’s health better for the environment better for my health no damage to the hair But a key feature of OCS is that it offers salons a... better hair, better result, better you – www.OrganicColorSystems.com

43. Point of difference An undeniable fact in the current economic climate is that the businesses that are growing impressively have a point of difference, while the businesses that are in trouble haven’t changed much over the past 10 years. better hair, better result, better you – www.OrganicColorSystems.com

44. Point of difference Many businesses are getting caught up in a price war because they lack a point of difference, which is why they are in trouble. better hair, better result, better you – www.OrganicColorSystems.com

45. Point of difference We only have to look at the number of hair product companies that are reinventing the wheel or going down the non-ammonia route to see the proof in this. better hair, better result, better you – www.OrganicColorSystems.com

46. Point of difference OCS IS A SYSTEM! better hair, better result, better you – www.OrganicColorSystems.com

47. Point of difference with products that are formulated to work with and compliment the colour better hair, better result, better you – www.OrganicColorSystems.com

48. No other products on the market can make this claim!!! better hair, better result, better you – www.OrganicColorSystems.com

49. Fact Checkpoint We don’t want our clients to buy our products, we want them to USE them. We shouldn’t be trying to take on retail stores at their strongest point. We need to work to our strengths and recommend, recommend, recommend. The combination of a niche product and a niche service equals a flourishing business that attracts loyal clients. better hair, better result, better you – www.OrganicColorSystems.com

50. As hairdressers, we are creative and artistic. But it is important to remember that we should also be thriving business units. better hair, better result, better you – www.OrganicColorSystems.com

51. Our clients should never be leaving the salon without: Education The right products for their hair better hair, better result, better you – www.OrganicColorSystems.com

52. It really is time towake up and smell the roses dramatically increase your turnover stand out from the crowd – offer service and products no other salon around you is offering attract new clients build loyalty with your existing clients better hair, better result, better you – www.OrganicColorSystems.com

53. Aftercare Challenge Each of you is going to receive a breakdown of your OCS purchases for the last year better hair, better result, better you – www.OrganicColorSystems.com

54. Aftercare Challenge The table below gives you an idea of what the percentage breakdown of your purchases should be better hair, better result, better you – www.OrganicColorSystems.com

55. Aftercare ChallengeLevel 1 Increase your Aftercare purchases to 60% of your total purchases All you have to do to achieve this target is sell one Shampoo, Reconstructor & Conditioner and one Styling product to one in three colour clients!! better hair, better result, better you – www.OrganicColorSystems.com

56. Aftercare ChallengeLevel 2 Increase your Aftercare purchases to 80% of your total purchases All you have to do to achieve this target is sell one Shampoo, Reconstructor & Conditioner and one Styling product to two and a half in three colour clients!! better hair, better result, better you – www.OrganicColorSystems.com

57. Aftercare Challenge Plus Maintain your target over a six month period and receive an Rebate better hair, better result, better you – www.OrganicColorSystems.com

58. Aftercare Challenge Level 1 Rebate will be to the value of 5% of your Aftercare purchases Level 2 Rebate will be to the value of 15%of your Aftercare purchases better hair, better result, better you – www.OrganicColorSystems.com

59. Aftercare Challenge It’s a no brainer!!These rebates will increase your profit even further!!!!!!!! better hair, better result, better you – www.OrganicColorSystems.com

60. Aftercare Challenge better hair, better result, better you – www.OrganicColorSystems.com

61. Better Hair Better Result Better You Better Business! better hair, better result, better you – www.OrganicColorSystems.com

62. Thank You For Your Time and Attention better hair, better result, better you – www.OrganicColorSystems.com